CRF

Home Improvements

Cedar Rustic Fence

  • DIGITAL MARKETING
  • SEO
  • WEBSITE DESIGN
CRF device

About This Project

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Cedar Rustic Fence has been a trusted name in fence installation across the Midwest for decades. Known for quality craftsmanship and durable materials, they specialize in wood, vinyl, and aluminum fencing for residential and commercial properties. Their long-standing reputation is built on reliability, professional service, and a commitment to enhancing outdoor living spaces.

NUMBERS

Driving Growth Through SEO & Site Optimization

Marketing ROI4,618%
Increase in Qualified Leads461%
Increase in Organic Traffic306%

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Challenges

Breaking Free from Referral-Only Growth

Despite its sterling reputation and long-standing presence, Cedar Rustic Fence faced a growth ceiling. Referrals had fueled their business for years, but relying solely on word-of-mouth left them without a predictable path for expansion. Their existing website was managed in-house, which strained internal resources and lacked the SEO structure needed for strong online performance. Without a clear digital strategy, Cedar Rustic Fence wasn’t reaching the growing audience searching for fencing solutions online.

Solutions

From Legacy to Lead Engine

We started with a complete audit of Cedar Rustic Fence’s digital presence to uncover key areas for growth. Our strategy focused on one outcome: generating real business leads. We launched a high-performance website designed not just to look good, but to convert traffic into inquiries. By taking over content creation and management, we ensured every piece was optimized for SEO and aligned with their voice and customer base. We paired this with a dual-channel strategy, targeted advertising to generate immediate traffic and long-term content marketing to build sustained growth. The result was a comprehensive funnel that turned interested browsers into qualified leads.

RESULTS

A Predictable Pipeline and Sustainable Growth

In less than a year, Cedar Rustic Fence shifted from reactive to proactive marketing. It no longer depends solely on referrals to grow. Instead, it operates with a scalable, measurable strategy that continuously delivers results. With a 4,618% marketing ROI and a 461% increase in qualified leads, Cedar Rustic Fence now has a reliable growth engine, one that’s deeply rooted in data, strategy, and smart execution.

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