Why was the broom late? It overswept, haha!
But what’s not funny is trying to get cleaning jobs in 2026.
Some weeks are packed. Others are deathly slow. And all the while, your bills keep climbing.
Look, your top competitors certainly aren’t struggling. Many clear well over $100,000 a year, and the best companies, like The Cleaning Ladies, manage 100+ recurring clients a month.
We say that NOT to piss you off, but to show you what’s possible!
In the next 20 minutes, you’ll get 14 proven cleaning company marketing ideas, from local SEO and a killer website to paid ads, email, social media, and more. Keep scrolling!
Key Takeaways
- Attract top-paying local customers by optimizing your Google Business Profile.
- Boost job inquiries on your site with clear services, 5-star reviews, and quick contact options.
- Fill schedule gaps by using paid ads to capture high-intent searches.
- Create repeat business with follow-up emails and simple rebooking reminders.
- Stay front-of-mind locally with flyers, vehicle wraps, and networking.
1. Know Your Target Market
Brian Chesky, CEO of Airbnb, famously said, “Build something 100 people love, not something 1 million people kind of like.”
He’s right! Modern marketing rewards specificity.
So, think of it this way: People don’t buy “cleaning services.” They buy relief, reliability, or risk avoidance.
Different customers book for different reasons:
- A working parent who desperately wants their weekends back
- An office manager who wants zero complaints from employees
- A landlord who wants units cleaned fast for the next tenant.
See the difference? Same services but completely different motivations.
That’s why you need customer profiling when figuring out how to market a cleaning business!
As GlobalWebIndex explains, “Consumer profiling defines and segments audiences to guide every element of marketing strategy.”
Focus on 2–3 clear customer types, identify what finally pushes each one to book, then tailor your ads, pages, and messaging to that audience.
City Wide Facility Solutions is a great example of audience segmentation.
Their site clearly spells out what they offer: janitorial services for commercial facilities. Then, they break it down further: auto dealerships, clean rooms and labs, commercial offices, and more. Great job!
2. Create a Cleaning Business Marketing Plan
Stop yawning, this is important!
A cleaning business marketing plan is a simple roadmap for how to attract the right clients. It defines 4 super important things:
- Who you’re targeting (residential, commercial, etc.)
- Which services you offer (post-renovation cleans, move-outs)
- Where you’ll show up consistently (search, social, ads, email)
- What action you want prospects to take (call, book, request a quote)
Hang on. So, is it like a business plan, right? No!
HubSpot explains the difference: “A business plan lays out what your business is and where it’s going. A marketing plan focuses on how you’ll reach and convert your ideal customers along the way.”
Look, we’ve been in this business for 18 years and worked with 300+ clients. We see one thing all the time. “Spray and Pray” does not work.
When marketing cleaning businesses, do not post on social media one week, run ads the next, and then go silent. Switch it up with a robust plan. Then, stick to it.
3. Update Your Google Business Profile
Want to smash the “client-o-meter”?
Set up a Google Business Profile (GBP). It’s completely free!
If you’re not sure what this is, Google “cleaning business in (city)”.
You’ll see a map with a short list of businesses at the top, along with their hours, location, phone number, customer testimonials, and even cool sales triggers like ‘Free Estimate”.
Local SEO for house cleaners starts here.
On Local Search Forum, an HVAC/Plumbing company employee even admitted, “30% of all leads come from our GBP. That roughly translates to 1,500 leads a month!”
A well-optimized GBP pops up like a big flashing neon sign when a local client in your neighborhood looks up your business name or services.
At a minimum, all local businesses should have a profile that:
- Clearly lists services and service areas
- Includes real videos/photos from jobs (before and after works wonders)
- Collects and responds to customer reviews
- Makes it easy to call, book, or request a quote
We like to treat our GBP like a mini homepage. Keep it accurate, active, and updated. Once you do that, high-intent local leads will start pouring in like a waterfall.
4. Create a Cleaning Business Website
Your website is probably your weakest link.
If your site takes over 3 seconds to load, or makes people work to contact you, it’s a big, fat F.
Are we being dramatic? No.
Google research shows that bounce rates increase by 32% when page load time goes from 1 second to 3 seconds. Yikes!
In cleaning business marketing, your website has one job: convert urgency into action. Pro Alliance Cleaning does this really well with their location and contact form right in the header.
Copy their MO and build a great website for the cleaning industry that:
- Loads fast in under 3 seconds (run a quick speed check at PageSpeed Insights).
- Put your phone number or a “Free Estimate” button at the top (Brownie points if it scrolls with them!)
- Clearly state who you serve (residential, commercial) and what you clean (kitchens, basements, etc.)
- Add plenty of 5-star reviews and before/after photos from job sites.
Need a little inspiration to get the ol’ juices flowing? Take a look at our curated list of the Best Cleaning Websites in 2026!
Wondering how much does it cost to build a website? Get clear answers and smart tips!
5. Use Search Engine Optimization
Search engine optimization (SEO) is the process of boosting your website to those top-clicked, high-traffic spots on Google when local clients search for your services.
Why is it important for your cleaning company marketing? Because…
No lies detected! Less than 1% of people go to page two.
Without SEO, without that page-one visibility, you’re basically orchestrating your business’s funeral.
- Use keywords customers type: “House cleaning in Austin” or “move-out cleaning in Chicago.” Literally no one Googles “professional services.”
- Build one page per service: Build dedicated pages for residential cleaning, commercial cleaning, and deep cleaning instead of lumping everything together.
- Optimize for your location: Add city and neighborhood names naturally in headlines, page titles, and content (e.g., “Weekly House Cleaning in Scottsdale”).
- Keep your site fast and mobile-friendly: Compress images so pages load in under 2–3 seconds and make sure booking buttons are easy to tap on a phone.
- Collect and respond to reviews: Ask happy clients to leave Google reviews and reply to them. Yep, reviews are a local ranking signal!
- Publish helpful content people actually search for: Blog posts like “How often should you deep clean a home?” are great. 57% of businesses get customers from blogging!
Proof SEO is a huge client-generating tactic:
One of our clients, Euro Maids, got a focused SEO strategy that led to an 11,671% increase in organic traffic, a 71% lift in qualified leads, and a 102% jump in conversion rate.
Yes, those are real numbers, no typos!
Rank high and catch more clients mid-search! Read our SEO for cleaning services guide today.
6. Launch Google and Local Services Ads to Get Clients Faster
97% of people visit a website and leave without booking. Terrifying, but true!
If you politely wait for everyone to convert on the first visit, grab a recliner because you’ll be waiting forever.
Pay-per-click advertising lets you “cut the line”. You show up at the very top of Google for searches like “maid service in (city).”
In digital marketing for cleaning business owners, this is the fastest way to book jobs! Here are your strongest paid ad options for cleaning clients:
- Google Ads to appear instantly for local search results like “house cleaning near me”. These charge per click.
- Local Services Ads (LSAs), which sit above regular ads and charge per lead.
- Facebook Ads to promote recurring services, move-out cleans, or limited-time offers.
- Retargeting ads to remind visitors who didn’t book the first time (which is… most of them).
The beauty of paid ads is the control. Muhahaha.
You decide the budget, service area, and audience, and you can adjust or pause anytime. We personally love using PPC to support our lead flow from SEO.
7. List Your Business on a Few Trusted Directories
Remember back in the 1990s when everyone used the Yellow Pages?
The 2026 equivalent of that is business directories!
Who hasn’t used Yelp, Better Business Bureau (BBB), or even home-service sites like Angi?
Well, according to BrightLocal, 94% of consumers do, and consistent listings can bring you up to 2.7x more views!
So, start with these trusted platforms:
- Google Business Profile – essential for local search visibility.
- Yelp – great for customer reviews and credibility.
- Angi (formerly Angie’s List) – ideal for home and cleaning services.
- Thumbtack – strong for lead generation in local markets.
Too busy to do this yourself? Partner with cleaning company digital marketing experts who can optimize and monitor these listings for you.
But whatever you do, do not skip this step for your home cleaning services.
8. Start an Email Marketing Campaign
People check their email up to 20+ times a day. (Guilty)
And the rabbit hole goes deeper: 99% of people check their email daily, with their phone usually right next to them, even when they’re working.
So, we got three words for you: Use email marketing!
It works particularly well in cleaning company digital marketing and yields a 3,600% return on investment (which is $36 for every $1 spent).
Crazy, right? Plus, this is a FREE lead channel that you own, giving you direct access to past and potential clients.
Here are some fun ideas to kick off with:
- Newsletters
Quick tips like “How often should you deep clean?”, seasonal reminders, or a short update on services you offer. - Limited-time offers
Perfect for slow weeks or seasonal gaps. “Spring refresh discount” or “Book before Friday and save $50.” - Post-service follow-ups
A simple “How did we do?” email inspires trust, encourages reviews, and makes repeat bookings possible. - Service reminders
Gentle nudges like “It’s been 3 months since your last clean. Want to rebook?” catch people who meant to book but forgot.
On that note, email really is all about reminding existing clients and potential clients you exist. Hey, it’s a busy world. There’s no shame in this game.
9. Promote Your Cleaning Brand on Social Media
“Social media is like a cocktail party. You join in, you share, you connect.”
We love this quote by Karen Freberg, because so many companies do the opposite. They’re way too stiff and corporate on social media platforms.
Don’t use it to desperately push your services. Use it to genuinely help your future clients. 59% of clients on Facebook alone are willing to reach out if you do so.
Helping Hands Cleaning Services does this really well. They offer super useful tips on their Facebook like:
Nicely done! So, how do you use social media for a residential or commercial cleaning business?
- Post before-and-after photos. A post about a grimy sink… now sparkling clean instantly proves your quality.
- Share short cleaning tips or reels. Carousels on Instagram get 2x more shares than static posts.
- Use local hashtags. Posts with location tags like #NYCCleaningService or #MiamiMaids get 79% more engagement.
- Respond quickly. Fast replies prompt even more people to engage with you. Everybody likes attention 🙂
Pro Tip: Aim for 2–3 posts per week on your main platforms, and keep a steady routine for at least 90 days before you judge results.
Add this to your online marketing for cleaning services company, and you’ll see more website visits, calls, and real business!
10. Encourage Positive Reviews
Would you call a 2-star-rated dentist?
Nope, and neither would customers looking for a cleaner. 2-stars are a big, red warning signal shouting, “Watch out! This business will screw you over!”
92% of people will hesitate to contact you if you have bad reviews (or no reviews at all).
If you’re wondering how to get more cleaning business clients, start by collecting 4- and 5-star reviews.
But reviews don’t magically appear, you have to engineer them.
- Send a 2-sentence follow-up text right after the job while the dopamine is still high.
- Drop a one-click review link to save them time.
- Prompt with something easy like, “What stood out most about today’s clean?”
- Offer a smart incentive ($25 off their next cleaning) to encourage reviews and lock in a repeat booking
- Reply to every review, good or bad (future clients are reading those responses too!)
We like to think of every review today as revenue generated tomorrow. Yep, no empty tips here. Everything in this guide is designed to do one thing: bring you more business.
11. Use Referral Marketing
Join local networking groups.
They’re very, very, very low cost per month. That’s your way of getting your name out in the community… Everything about your business is going to be based on networking.
Christine Hodge Clearview Washing
Your cleaning business is awesome. But do you want to repeat that 1,000+ times?
Have your peers do it for you! Join networking groups on Facebook and professional meetups to put your name in the room.
These are super duper low-cost and high-impact. Great referral channels include:
- Local Facebook groups and neighborhood forums
- BNI chapters, Chambers of Commerce, and realtor meetups
- Casual coffee chats with business owners who already serve your audience
A BNI study found that these relationships deliver warm referrals with 2 to 3 times higher conversions than cold leads. Get on it!
12. Use Direct Mail to Reach the Right Neighborhoods
Yep, direct mail still works. But please, please, please don’t shove flyers into every mail slot!
Instead, send targeted postcards or door hangers to neighborhoods that match your ideal clients.
Do you want to reach dual-income households, rentals, or high-turnover areas? Answer that first (shoutout to point #1), and only target those neighborhoods and households.
Pair that with a clear, limited-time offer like “$50 off your first clean” or “Book this week, save 15%.”
Remember, you must be intentional, local, and timely. Read that again: Intentional. Local. Timely.
13. Build Strategic Partnerships
Don’t be a lone wolf.
Partner with local pros that your ideal clients already like (realtors or contractors) for fast referrals.
Target these high-impact allies:
- Realtors & property managers. Offer move-in/move-out deep cleans with discounts.
- Handymen & contractors. Provide post-renovation cleans; exchange flyers.
- Pet groomers or chefs. Serve busy families; cross-promote exclusive deals.
- Office suppliers. Pitch after-hours commercial packages.
Keep it quid pro quo: They refer you, you refer them back. These pipelines deliver some of the strongest leads around!
14. Integrate Offline Marketing into Your Strategy
Yes, offline tactics are still solid!
They’re the Alfred to your digital marketing Batman.
The Outdoor Advertising Association of America points out that a single vehicle wrap can deliver 70,000–100,000 daily impressions (the number of times people see your ad).
But be smart about your wrap. Like in this example, Kendall’s Method listed their services and added a super clear contact number!
More cool offline tactics to bump your cleaning services:
- Branded magnets. These live on their fridge, and get seen every day.
- Flyers & door hangers. Hit family neighborhoods with first-time discounts on weekends.
- Drop brochures at real estate offices. Realtors need move-in/out cleans; leave coupons.
- Community boards & events. Post at stores/libraries or table farmers’ markets with demos.
- Custom swag. Gift branded magnets/pens after cleans to boost rebookings.
Trust us, this is the best thing you can do in your community to grow faster.
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Dirty floors are obvious. Dirty marketing is sneakier. To seriously win more jobs in your local market:
- Dominate “cleaner near me” keywords with SEO, PPC, and Local Services Ads
- Become a trusted pro with reviews, referrals, and social proof
- Stay on their radar with email, retargeting, and social media
- Making it ridiculously easy to contact you with click-to-call, and fast follow-ups
- Take your community by storm with offline tactics like flyers and vehicle wraps
But watch out: One mistake could lead to thousands in lost revenue. Can you afford that?
Get more jobs with Comrade Digital Marketing, a top-tier cleaning company digital marketing agency in the U.S.!
Since 2008, we’ve helped 300+ home businesses fill their calendars and kiss those slow weeks goodbye with SEO, web design, and PPC.
Euro Maids can attest to that! They got a beautiful website and SEO, seeing an 11,000%+ increase in traffic and a HUGE bump in leads!
Book a free consultation today, and let’s build a marketing strategy that keeps your business fully booked in 2026.
