The 10 Best Platforms for Home Services Lead Generation (2025 Edition)

You can handle the work. But finding steady, qualified leads is a whole other story.

Today, over 70% of homeowners search online on Google and ChatGPT before hiring contractors, remodelers, or maintenance guys — whoever pops up first usually gets the job.

So, be honest. Are you caught in the soul-sucking feast-or-famine cycle? If yes, then you need lead generation services pronto!

Below, we’ll cover the 10 best home services lead generation platforms that make customer acquisition easier, faster, and far more predictable in 2025.

What Is a Lead Generation Service?

The competition is heating up. In 2023 alone, 278,000 new home service businesses opened across the U.S. across all trades!

That’s a crap ton of plumbers, cleaners, and remodelers fighting for attention.

Waiting around for customers is not — we repeat NOT — a good tactic for business owners.

Lead generation actively sends you qualified leads, i.e., new clients searching for help with home repairs, cleaning, landscaping, or remodeling. Instead of waiting for someone to stumble onto your website, these platforms deliver ready-to-hire clients straight to your inbox.

In fact, outsourced lead generation yields up to 43% better performance compared to purely in-house setups.

Choose the right lead generation company or platform, and you’ll make customer acquisition a heck of a lot easier. It’s a lifeline for contractors and other service providers who want to attract more clients (and spend less doing it)!

How Lead Generation Directories Work

Have you ever used a lead generation directory?

It’s sort of like a “matchmaking” service between homeowners and home service providers.

A homeowner types in what they need (plumbing, cleaning, landscaping, or a remodel) or fills out a project request. The directory then matches them with vetted pros in their area.

Over 55% of consumers run a search like this before schgeduling a home services appointment.

The beauty of directories is that you don’t have to hunt for high-quality leads. With a strong online presence on a directory, the leads come to you.

It’s a practical way for plumbers, electricians, cleaners, landscapers — all kinds of home service businesses — to stay in front of people actively shopping for their services.

Key Benefits of Lead Generation Services

Is the lead cost worth it? Absolutely! Lead generation services keep your calendar full, month after month, year after year.

It’s like a “magic pill”. You get a steady flow of qualified leads ready to book… with no more sleepless nights wondering if your business is going to make it.

These platforms help boost sales growth, expand your customer base, and free up your time to focus on what you do best.

Businesses that invest in top services see up to 50% more sales-ready prospects at a 33% lower cost.

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10 Effective Platforms for Generating Home Service Leads

With that said, let’s get to the list! These top 10 home service lead generation platforms are the real money-makers… they bring in leads come hail or sunshine. Keep scrolling.

1. BuildZoom

Want to connect with potential customers who are serious about hiring? BuildZoom is the platform for professional services.

The platform uses data from over 300 million construction permits and 4 million verified professionals to match contractors with high-intent home improvement projects.

Here’s how it works:

• Homeowners post their projects.
• BuildZoom’s system filters by budget, location, and scope.
• You get invited to submit bids alongside other verified contractors.

The best matches rise to the top based on quality, reviews, and responsiveness. Easy-peasy, right? Build Zoom is an excellent platform to fuel your business growth.

Best for: Contractors who want to bid on large, verified projects and build credibility through real permit data.

Pricing: Subscription or pay-per-lead model, depending on project type.

Pros:

• Verified, high-intent project leads.
• Transparent bidding and visibility.
• Builds trust through verified licensing.

Cons:

• Competitive platform.
• Smaller jobs get fewer leads.

Looking to build a robust lead generation strategy? Try BuildZoom today. It’s the destination for home services companies looking for new customers.

2. HomeStars

Attention, Canadian home service pros! You just found the best platform for local, ready-to-hire customers: HomeStars.

It’s where homeowners go first when they need a trusted pro — and where contractors build a steady flow of work without chasing cold leads.

Here’s how it works:

• Homeowners post a service request, whether they need a roofer, cleaner, or electrician.
• Verified local professionals respond.

You build credibility through verified reviews, and the better your rating, the more often you’ll appear in search results.

Best for: Canadian contractors and tradespeople who want to grow through word-of-mouth-style credibility and verified feedback.

Pricing: Free sign-up with paid subscription or pay-per-lead options for extra visibility.

Pros:

• Trusted platform with verified homeowner reviews.
• Builds your reputation locally.
• High-intent, quality leads.

Cons:

• Strong competition in major cities.
• Requires consistent engagement to rank higher.

HomeStars is worth adding to your shortlist as a local business. It’s the kind of directory that could keep your pipeline full year-round (whether you do plumbing, home renovation, landscaping, or more).

3. Angi

Are you a local contractor who wants ready-to-hire clients? Angi puts you smack dab where homeowners are already looking, whether it’s for plumbing, remodeling, roofing, or HVAC work!

With over 150 million people served, Angi is one of the BIGGEST engines for home service leads in North America.

Here’s how it works:

• Homeowners search by zip code.
• Then, they scroll through verified reviews.
• After which, they click your profile.
• Finally, they contact you directly.

Best for: Contractors and tradespeople who want high-intent, local homeowner leads.

Pricing: Free business listing; paid PPC ads or premium memberships for higher visibility.

Pros:

• Massive brand recognition and trust.
• Verified reviews build instant credibility.
• Paid plans boost lead volume fast.

Cons:

• Competition for top spots can be tough.
• PPC pricing fluctuates by area.

If you haven’t already, try Angi. It can rapidly boost your lead generation efforts. In fact, it could be a major turning point to facilitate your business needs and goals.

4. NextDoor

Imagine your neighbors hiring your services.

Nextdoor is ALL about local trust. It’s a hyper-local networking platform that connects service providers directly with local homeowners.

Here’s how it works:

• You create a business profile, join your local community feed, and post sponsored updates or neighborhood offers.
• When someone asks, “Know a good plumber or landscaper?” — your name pops up, backed by real local recommendations.

Best for: Local contractors and service providers who want community-based leads and consistent local marketing exposure.

Pricing: Free basic listing; paid ad-based subscriptions for targeted neighborhood reach.

Pros:

• Builds trust through real neighborhood engagement.
• Perfect for word-of-mouth visibility.
• Lets you target by zip code and community.

Cons:

• Limited reach outside your immediate area.
• Works best with regular posting and engagement.

Nextdoor gets you into the conversation with the right customers, and those conversations can turn into local service leads faster than you’d think.

5. Thumbtack

Jobs don’t wait — neither should you.

Thumbtack is where local professionals find real home service leads fast.

With 4.5 million users and pros active in all 50 states, Thumbtack gives you the speed and reach to fill your schedule on your terms.

Here’s how it works:

• Homeowners post service requests, describing what they need.
• Thumbtack alerts nearby pros instantly.
• You review the details and send a project quote.
• You pay ONLY when you decide to respond using Thumbtack’s credit-based, pay-per-lead system.

Best for: Small businesses and solo contractors looking for fast, on-demand jobs.

Pricing: Pay-per-lead using purchased credits; optional promoted listings for more visibility.

Pros:

• Instant access to new local projects.
• Control over which leads you pursue.
• Huge national homeowner base.

Cons:

• Competition can be fierce.
• Credit costs add up fast for busy pros.

Thumbtack has earned its spot on this exclusive list of home services lead generation. Try it out and see for yourself.

6. Bark

In a dog-eat-dog world, you need a lead-gen tool like Bark!

It’s a pay-per-lead platform built to connect home service professionals with verified customer requests across dozens of categories, from house cleaning and landscaping to remodeling and painting.

Here’s how it works:

• A homeowner posts what they need and enters their ZIP code.
• Bark instantly matches the request with qualified local pros.
• You get notified and decide whether to respond.

With potential clients in the U.S., U.K., and Canada, Bark gives contractors a steady stream of local leads across home, garden, and other industries.

Best for: Service providers who want fast, flexible access to verified job opportunities.

Pricing: Pay-per-lead costs; credits are purchased as needed.

Pros:

• Verified requests in real time.
• Covers hundreds of home-service niches.
• Pay only for the leads you want.

Cons:

• Leads aren’t exclusive — other pros can contact them too.
• Quality varies by category and region.

For contractors who get nervous about downtime, Bark keeps that phone buzzing. It gives you exclusive leads and is a blessing in the home services lead generation world.

7. Modernize

Leads who don’t actually book are frustrating!

Modernize ends that suffering with pre-qualified, high-intent leads most likely to convert.

It’s a home improvement lead generation platform, built specifically to connect contractors in HVAC, roofing, windows, solar, and bath remodelling to the right clients.

Here’s how it works:

• Homeowners fill out a detailed project form (like replacing an AC unit).
• Modernize qualifies the lead through in-depth questions, phone verification, and project matching.
• It then connects you directly with serious prospects.

Best for: Contractors who want fewer leads but better ones — verified, motivated, and ready to book.

Pricing: Pay-per-lead, based on trade and market.

Pros:

• Verified, pre-qualified homeowner inquiries.
• Designed for HVAC, roofing, and energy upgrades.
• Integrated marketing and CRM tools.

Cons:

• Premium pricing for premium leads.
• Smaller trades may find fewer opportunities.

You don’t need a giant marketing budget to get started. Plus, Modernize isn’t just about “more leads”, anyone can give you that. It’s about getting better leads that turn into paying jobs.

8. Porch

Porch is a fantastic tool in the home services world!

It has an ecosystem that connects millions of homeowners for over 1,100 types of home service projects — from HVAC repairs to full remodels.

For contractors, Porch offers valuable exposure. The platform integrates directly into moving, insurance, and retail networks, meaning your business can pop up right when homeowners are ready to hire.

Here’s how it works:

• Homeowners post their projects.
• Porch’s matching system pairs them with qualified pros in their area.
• You can either pay per lead or subscribe for priority placement and steady exposure.

Best for: Contractors seeking verified, ready-to-hire project leads and stronger brand visibility.

Pricing: Pay-per-lead or monthly subscription for premium exposure.

Pros:

• Trusted integrations with national brands.
• Verified pro listings inspire homeowner confidence.
• Broad coverage across 1,000+ project types.

Cons:

• Competition can be steep in busy regions.
• Some categories see fluctuating lead quality.

Porch puts your business at that perfect crossroads: where homeowners search, move, and spend.

9. HomeAdvisor

Ever Googled, “how to get more jobs fast”? Then, you’ve probably landed on HomeAdvisor.

With 25+ years in business, millions of homeowner searches happen each month on HomeAdvisor. It’s one of the most established platforms for verified leads in the home services industry.

HomeAdvisor screens both homeowners and contractors, then uses smart matching to connect real projects with local service providers.

Here’s how it works:

• Homeowners post a job.
• HomeAdvisor matches them with nearby pros.
• Contractors can review details and purchase leads through a pay-per-lead model or a monthly subscription for higher volume.

Best for: Contractors who want high-volume, quality leads to fill their schedule fast.

Pricing: Pay-per-lead or monthly subscription.

Pros:

• Massive homeowner traffic and brand trust.
• Verified lead screening process.
• Covers nearly every trade.

Cons:

• Some leads are shared with multiple pros.
• Competitive response times matter.

If you want steady visibility and job volume, HomeAdvisor is still one of the top dogs in the home services lead generation game.

10. Networx

Finding good leads is hard. Networx keeps it simple.

This home services lead generation platform focuses on trust. Every job request — whether it’s roofing, plumbing, or a remodel — is screened and verified before it ever reaches you.

Their team even follows up with homeowners to confirm they’ve spoken to a pro. That means you have to deal with fewer ghost leads and more conversations that lead to (ka-ching!) booked jobs.

Here’s how it works:

• Homeowners post a project.
• Networx checks the details.
• You’re matched with local opportunities.
• You buy the leads you want or use credits to reach out.

Best for: Contractors who want reliable local service leads across multiple trades.

Pricing: Pay-per-lead or subscription.

Pros:

• Verified, high-intent homeowner projects.
• Active customer support.
• Works for 30+ home service categories.

Cons:

• Shared leads in busy areas.
• Smaller markets can see slower flow.

Networx is worth a shot. It’s one home services lead generation tool that near-guarantees quality leads, more phone calls, and booked consultations.

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8.2X Your Returns & Grow Your Home Service Business!

You know how to deliver quality work. The real challenge is bringing in leads (consistently!) to keep your crews busy.

Comrade is an expert home services lead-gen company with 18+ years of expertise. We help home services contractors like you achieve 8.2x returns and see a 76% median revenue increase in year one!

You’ll enjoy:

• A steady flow of qualified leads: Reach people actively searching for home repairs, remodels, or maintenance.
• Long-term growth: Replace short-term fixes with an ongoing strategy that compounds over time.
• A true competitive edge: Show up first when homeowners search for your trade — and stay there.

Lead generation is an investment in your company’s future.

Claim your free growth consultation today — and discover how we can fill your pipeline with qualified customers, ready to hire.

Client Results

https://btolroofing.com/
Area: Roofing
GEO: Dallas
Current Result: 4x times qualified leads increase