California is home to some of the world’s most influential tech companies, startups, and marketing minds, making it the perfect destination for industry professionals looking to expand their knowledge and professional network. With this business success in mind, California will play host to various digital marketing and SEO (search engine optimization) conferences that promise to deliver cutting-edge insights, emerging strategies, and tips to help you stay ahead of the competition in 2024.
These conferences offer a unique opportunity to connect with industry leaders, learn from their experiences, and discover the latest trends and technologies shaping the digital landscape. To help you narrow down your options, our team at Comrade Digital Marketing created this guide for you to explore a selection of SEO and digital marketing conferences taking place in California throughout 2024. We’ll also venture beyond the borders of California to discuss a few noteworthy conferences worth considering.
2024 California Conferences to Visit
Social Media Marketing World
Date: Sun, Feb 18 – Tue, Feb 20, 2024
Format: In-person and online
Location: Bayfront San Diego Convention Center, San Diego, CA
Cost: $697 – $1,997.
About: Now in its 11th year, this premier event brings together top marketers and influencers from around the globe, offering real-world strategies and ideas to enhance your business or client’s success. With a focus on content marketing, paid social, organic social marketing, and social strategy, this conference equips you with the tools and knowledge to excel in the ever-evolving world of social media marketing.
What sets Social Media Marketing World apart is its commitment to quality training and actionable takeaways. The conference carefully selects speakers based on their expertise, integrity, and training experience.
You’ll learn from true industry pros who practice what they preach, gaining real insights and actionable strategies to apply immediately in your business.
DAM Los Angeles 2024
Date: Tue, Mar 19 – Wed, Mar 20, 2024
Format: In person
Location: Loews Hollywood Hotel, Los Angeles, CA
Cost: $999 – $2,199
About: DAM Los Angeles is renowned as the West Coast’s premier conference dedicated to Digital Asset Management. It offers a platform for sharing experiences, expanding knowledge, and fostering professional networks. With DAM playing a pivotal role in the Marketing Technology stack, this conference is a must-attend event to explore next-generation DAM solutions and broaden your perspective.
Featuring over 60 skilled speakers and more than 40 sessions, DAM Los Angeles delves into DAM 2.0/3.0, metadata, AI, workflow automation, omnichannel publishing, corporate archives, governance, and other pertinent areas. The conference’s history of covering the latest developments in DAM ensures that attendees will be exposed to cutting-edge content in 2024.
DigiMarCon California
Date: Thur, May 2 – Fri, May 3, 2024
Format: In-person or online
Location: Marriott Marquis San Diego Marina Hotel, San Diego, CA
Cost: $147 – $1,097
About: The two-day advanced digital marketing event covers a wide range of topics, including content marketing, data science, email marketing, growth hacking, programmatic advertising, SEO, social media marketing, and much more. Attendees can expect to gain valuable knowledge about the latest trends, best practices, tactical solutions, and innovative technologies in the digital marketing landscape, including Internet, mobile, AdTech, MarTech, and SaaS technologies.
DigiMarCon California 2024 brings together a group of innovators, senior marketers, entrepreneurs, digital executives, web strategists, designers, business leaders, and professionals who operate within the digital community. It provides a platform for learning and leveraging digital, mobile, and social media marketing. No matter your objective, whether it’s increasing sales, building customer loyalty, improving lead generation, or enhancing consumer engagement, this conference is designed to equip attendees with the tools and knowledge to achieve their goals.
B2B Marketing Expo 2024
Date: Wed, Oct 9 – Thur, Oct 10, 2024
Format: In-person
Location: Los Angeles Beach Convention Center, CA
Cost: Free
About: B2B Marketing Expo California is a world-class conference dedicated to helping marketing professionals elevate their businesses and personal careers. With a lineup of expert speakers and hundreds of suppliers showcasing the latest technologies and innovative services, this event is a must-visit for anyone in the industry.
One of the highlights of the B2B Marketing Expo is its interactive masterclasses. These sessions provide an intimate setting for you to receive mentoring and education from industry experts. Additionally, you’ll have the opportunity to meet over 150 leading exhibitors ready to showcase their cutting-edge products and services. With personal demonstrations and discussions, you’ll have access to the most innovative solutions available, allowing you to propel your business forward.
But it’s not just about the products and services. The B2B Marketing Expo California also features expert speaking sessions delivered by industry leaders. You’ll gain valuable insights, inspiration, and insider secrets that have led these speakers to become the trailblazers they are today.
DigiMarCon Silicon Valley
Date: Thur, Jul 11 – Fri, Jul 12, 2024
Format: In-person or online
Location: Westin San Francisco Airport Hotel in San Francisco, CA
Cost: $147 – $1,097
About: DigiMarCon Silicon Valley is designed to provide attendees with everything they need to succeed in the digital marketing landscape. Over two information-packed days, participants will have ample networking opportunities, gain insights into the newest trends in digital marketing, and discover practical solutions to drive their organizations forward.
Just like the one in San Diego, DigiMarCon Silicon Valley is not only focused on the latest trends but also on equipping attendees with cutting-edge techniques and best practices. With a comprehensive approach, the conference covers a wide range of topics, including Internet, mobile, AdTech, MarTech, and SaaS technology.
Conference to Visit Outside California in 2024
MozCon 2024
Date: Mon, Jun 3 – Tue, Jun 4, 2024
Format: In-person or online
Location: Seattle Convention Center, Seattle, WA
Cost: $299 – $1,699
About: The MozCon conference offers a unique and unforgettable two-day experience for marketers of all backgrounds. MozCon brings together digital marketing industry experts, thought leaders and professionals from various fields to explore the future of digital marketing. The conference covers a wide range of topics, including SEO, Content Marketing, ChatGPT, E-A-T (Expertise, Authoritativeness, Trustworthiness), TikTok, and the latest ranking factors and algorithm updates.
At MozCon, you can discover next-level tactics to improve your search rankings in today’s competitive landscape. To help your business stand out, the conference provides actionable tips and strategies to make data-driven marketing decisions and future-proof your business.
One of the highlights of MozCon is the opportunity to connect with like-minded individuals. The conference attracts industry professionals, creating a vibrant community of marketers, agencies, brands, and partners. Unlike traditional conferences with boring expo halls, MozCon takes a different approach. They bring together some of their favorite partners, agencies, and brands to join the event.
Gartner Marketing Symposium/Xpo 2024
Date: Mon, Jun 3 – Wed, Jun 5, 2024
Format: In-person
Location: Gaylord Rockies Resort & Convention Center, Denver, CO
Cost: $4,275
About: At the Gartner Marketing Symposium/Xpo, participants have the chance to connect with Gartner experts and renowned CMOs, as well as marketing executives. Through one-on-one meetings with Gartner experts, attendees can receive tailored advice to help them achieve their mission-critical priorities. This personalized guidance can be instrumental in shaping their marketing strategies and driving success.
One of the highlights of this conference is the roundtable sessions. In these small-group sessions, attendees join CMOs and marketing peers from leading organizations across various industries to discuss relevant topics inspired by the latest research. The Gartner Marketing Symposium/Xpo also fosters peer conversations throughout the conference. Attendees can engage in organic peer-to-peer discussions, allowing them to explore how other marketing leaders tackle everyday challenges.
The conference also features end-user case studies, where detailed and documented examples are shared by invitation from Gartner. These case studies reveal lessons learned from peers during their own organization’s implementations. This real-world insight can offer valuable guidance and inspiration for attendees’ marketing initiatives.
Digital Summit Colorado
Date: Mon, Jun 10 – Tue, Jun 11, 2024
Format: In-person
Location: TBA
Cost: TBA
About: Digital Summit has established itself as a trusted resource for marketers looking to expand their knowledge and skills in the rapidly evolving digital world. It offers a comprehensive program with over 1,200+ sessions, workshops, and seminars annually. These sessions cover various digital marketing best practices and tactics, providing attendees with valuable insights to enhance their marketing strategies.
To help drive your business forward, the event brings together industry experts and thought leaders to share their expertise and experiences, ensuring attendees stay updated with the latest trends and developments in the field. One of the notable aspects of Digital Summit is its diverse format. The conference offers multi-day live events, webinars, and virtual sessions, catering to the needs and preferences of different attendees.
Digital Summit Colorado also serves as a platform for leading MarTech vendors to showcase their solutions. The event attracts sponsors representing various areas of digital marketing, including social media, email marketing, advertising, hosting, content management, analytics, branding, design, marketing media, and advertising to help familiarize you with their capabilities.
Seattle Interactive Conference
Date: Wed, Jul 31 – Thur, Aug 1, 2024
Format: In-person
Location: The Arch (The Conference Center) downtown Seattle, WA
Cost: $99 – $399
About: SIC celebrates the remarkable work happening at the intersection of technology, creativity, and digital marketing. The conference highlights innovation in experience, design, and strategy, emphasizing the power of creative thinking and the use of data and technology to make intentional choices.
With its 12th year approaching, SIC has established itself as one of the premier events in the country for designers, marketers, creative agencies, and forward-thinking brands and businesses that prioritize innovation. The conference attracts a diverse audience, including established professionals and emerging talent.
SIC provides a platform for networking and knowledge sharing among professionals from various disciplines within the digital industry.With this, SIC offers a valuable opportunity to exchange ideas, learn about the latest trends, and gain insight from industry leaders.
Engage Marketing Conference
Date: Thur, Oct 17 – Fri, Oct 18, 2024
Format: In-person
Location: Smith Memorial Student Union, Portland State University
Cost: $349 (super early bird) – $900 (on the conference day)
About: Engage Marketing Conference covers a wide range of topics on digital marketing media, including digital marketing, social media, content marketing, UX/design, creative, advertising, SEO, and paid media. The conference offers informative learning tracks and panel sessions that are designed to deliver valuable insights and actionable strategies for attendees.
One notable aspect of the Engage Marketing Conference is its commitment to education and experience. As a nonprofit organization supporting the digital marketing community, the conference curates speakers who provide attendees with the highest level of expertise and value.
The educational tracks at Engage are thoughtfully developed to cater to a diverse range of attendees. Whether you’re an in-house SEO professional, a digital marketing agency, or a business owner looking to grow revenue, you’ll find value in the content and sessions provided at the conference. The goal is to provide practical insights and strategies that can be applied in different professional contexts.
Additionally, attending the Engage Marketing Conference can offer professional development opportunities. The conference provides 25 Professional Development Units (PDUs) for Online Search Marketing Professionals.
The Bottom Line
Whether you choose to attend digital marketing and SEO conferences in California or venture outside the state, the benefits remain the same. Conferences allow digital marketers to connect with industry experts, like-minded peers, and potential partners.
To help you make the most of your upcoming conferences, Comrade Digital Marketing Agency can help you further enhance your digital marketing efforts. We provide expert guidance, tailored strategies, and hands-on support to help you achieve your marketing goals. Contact us to learn more and advance your digital marketing and SEO efforts.
