Home Improvements
Granite Selection
About This Project
visit websiteGranite Selection is a Chicago-based stone fabricator specializing in distribution, design, fabrication, and installation of fine custom granite and natural countertops, marble vanities, shower walls, and fireplace surrounds.
Numbers
Discount granite countertop shop turned market leader
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challenges
Granite Selection had low-profit margins and very little wiggle room
As a deep discounter in the stone industry, Granite Selection had low-profit margins and very little wiggle room when it came to enacting strategies that would improve sales and profit margin. The company struggled to penetrate the market amid the sea of tough competitors. Prospects could not find Granite Selection’s previous website online, further reducing demand for the company’s products.
SOLUTIONS
Granite Selection refined its business model
With Comrade’s help, Granite Selection refined its business model and we were able to transform the company into a market leader with high customer demand. We designed a high-performance, custom website second-to-none in the industry. In addition, we implemented an equally high-performance digital marketing campaign that includes SEO, digital advertising, content marketing and more.
