Let’s not sugarcoat this.
If your landscaping business isn’t getting calls, it’s not because you’re bad at what you do — it’s because no one knows you exist.
Meanwhile, “Green Guy Greg” down the street has his trucks rolling, crews busy, and is booked solid two months out. Not because he’s better. But because his landscaping marketing strategy actually works.
Do you want more leads? Do you want your phone to ring during the busy season? Cool. Here’s how to make that happen with landscaping ads to turn your potential customers into jobs.
Key Takeaways
- Focus your landscaping ads on one service at a time. That’s how you match search intent and stop wasting money.
- Use real before-and-after photos, client testimonials, and local proof to build instant trust with potential customers.
- Send ad traffic to simple, service-specific landing pages. It’s the only way to convert consistently.
- Combine Google ads, Local Services Ads, and social media to reach both search-ready and scroll-happy local homeowners.
- Run seasonal promotions and retargeting ads to create urgency and bring people back before they forget you exist.
- Follow up instantly when leads come in. The first landscaping company to respond usually wins the job.
1. Match Each Ad to a Specific Landscaping Service
Here’s the thing: You’re not a Swiss Army Knife. You don’t have to do everything. In fact, you’ll get smoked if you do.
If someone’s Googling “lawn drainage repair,” and your ad says “We Do Landscaping!” — congrats, you just wasted money.
Landscaping advertising needs to match search intent. That means building separate ads for lawn care services, patio installs, yard cleanups, and so on.
Because here’s what Google won’t tell you — people don’t hire “landscaping companies.” They hire solutions to specific problems, like:
• Fixing patchy, weed-ridden lawns
• Removing overgrown shrubs or trees
• Redesigning a boring front yard for curb appeal
• Installing sod for a fast, fresh lawn
• Grading and drainage to stop water pooling
So if you want to show up when potential customers search, you’d better hit them with exactly what they’re looking for. Not a list of 12 things you kinda do.
Start with your high-margin services and promote them one by one. That’s how you use your advertising budget smart.
2. Use Before-and-After Photos as Your Primary Ad Creative
Do you want to attract customers in 3 seconds or less? Then ditch the generic logos and stock photos.
Use real photos from actual landscaping projects showing the transformation.
Meta reports that before-and-after photos get 3-5X more engagement than polished “brand” images.
Why? Because local homeowners don’t want to guess if you’re good — they want to see proof. And nothing sells better than high-quality images of ugly yards turned into magazine covers.
Add client testimonials right below the image.
Pro tip: Use square images that crop well on mobile devices, where 70% of your traffic lives now.
3. Add Local Proof to Every Landscaping Ad
Homeowners don’t trust you until they think you’re already working in their neighborhood.
So your ads need to scream, “I’m local and I’ve helped your neighbors.” That means name-dropping communities, zip codes, nearby schools, HOAs, and even local events if you’ve sponsored one.
Got a review from someone in that subdivision? Lead with that. Show your trucks on their street. Show a lawn you just fixed two doors down.
It’s not just landscaping advertising, it’s proximity-based trust building. And in this game, trust beats branding every time.
Plus, this is what powers good local SEO and Google Business Profile performance. Google wants to show searchers local service providers. So give the algorithm (and your audience) what they want.
4. Send Paid Traffic to Service-Specific Landing Pages
If you’re running Google Ads, Facebook ads, or any kind of paid ads, and they lead to your homepage… you’re lighting money on fire.
Your homepage is for browsing. Your landing page is for converting.
Your landing page should focus on one service, one offer, and one clear call to action, built to load fast, look great on mobile, and make it dead simple to click or call.
Even Google backs this: Sites that use focused landing pages convert at a significantly higher rate. And if you’re using pay-per-click (PPC), every bounce hurts. Increasing the number of goal-specific landing pages (10–15) can boost conversions by 55% vs. fewer, broad pages.
As Landingi puts it:
“Use homepages to introduce your brand, and use landing pages when it’s time to convert.”
That means every ad gets its own page:
- Lawn Care → Lawn Care page
- Drainage → Drainage page
- Patio Installs → Patio page
5. Invest in Local Search Ads When Homeowners Need Help Now
If someone’s on their phone, typing “landscaper near me” or “sod installation [city]” — that’s the moment to strike.
That’s what Google search is for: catching people mid-problem, looking for someone who can fix it ASAP.
This is where your PPC ads become gold. Run search ads targeting high-intent phrases like:
- “lawn care company near me”
- “fix backyard flooding fast”
- “fall cleanup landscaping”
Use Google Local Services Ads if you want to skip ads and pay per lead. You only get charged when a real potential client contacts you.
Real results happen when you’re visible at the exact moment your target audience is looking for help. Google tells you the keywords. You just need to plug in and be present.
Win more leads with Google Ads for landscaping, see top landscaping ads examples in our Landscaping PPC guide.
6. Use Social Ads to Stay Recognizable Before the Call
Most local customers aren’t on Google yet, they’re scrolling, half-watching Netflix, half-ignoring their kids, and that’s when your ad pops up. That’s where landscaping Facebook ads can catch them.
Your job is to show up in their feed.
Sprout Social reports 76% of people have bought something they first saw on social media.
Show your crew mid-job, share quick seasonal lawn care tips, highlight customer wins, and celebrate small projects. Just keep it native with iPhone photos and real, unpolished video.
Advertising for landscaping on social media platforms like Facebook, Instagram, and YouTube Shorts all works, but only if your content actually looks like it belongs there.
7. Launch Seasonal Ads to Create Urgency
“Free Estimates” doesn’t move the needle anymore. Everyone does that.
Seasonal services with real urgency.
Think about ideas like, “Book by March 15th to get pre-emergent lawn treatment.” Or “Only 4 spots left for patio installs before Memorial Day.” Those are catchy, creative landscaping ads that actually get clicks.
This goes beyond basic advertising — it’s how you turn interest into immediate action.
Stack them on top of your email marketing, direct mail pieces, and retargeting ads. Drive higher sales by running live countdowns and time-sensitive offers that make the deadline feel real and prompt instant customer decisions
Your landscaping company isn’t just selling yard work. You’re selling transformation before the neighbors beat them to it.
8. Retarget Like a PRO (Don’t Let Them Forget You)
Do you know what happens when someone visits your site but doesn’t call?
They forget you.
Unless you follow up with professional landscaping ads — retargeting campaigns that bring them back with a friendly nudge and a reminder you’re still around.
AdRoll says retargeted visitors are 70% more likely to convert.
This is where you close the loop. Run social or display ads with:
- The exact service they viewed
- A customer testimonial from a similar job
- A limited-time discount or seasonal promotion
- A friendly “still need help with your lawn?” vibe
Most of your advertising dollars are wasted if you don’t do this.
9. Use Reviews and Testimonials as Actual Ads
You bust your back delivering great work. Don’t let the praise collect dust on your online reviews page.
BrightLocal found that 87% of people trust online reviews as much as recommendations from friends.
Turn those positive reviews into content. Screenshot 5-star feedback. Use it in your ads. Drop it into emails. Feature it on your landing pages. Share them in your stories.
Highlight specific language — “fast, clean, showed up on time” — those words convert.
Remember: People don’t trust you (yet). They trust people who already trusted you.
If you want repeat business from existing customers, mix in those “We missed you!” messages featuring quotes from jobs you did last season.
This approach is simple and works incredibly well for growing landscaping businesses because it builds immediate credibility with zero extra spend required from your marketing budget.
10. Partner with People Already Working with Your Clients
A smart structured referral program rewards happy customers for sending new customers your way — and it stacks fast.
Nielsen reports that referrals convert 4X higher because they come with trust baked in.
Try something simple: “Send us a neighbor, get $100 off your next visit. They get $100 off too.” That’s win-win.
And don’t stop there. Partner with:
- real estate agents
- property management companies
- pest control guys
- pool builders
- complementary businesses already serving your target homeowners.
This is how smart service providers grow — by building local alliances instead of trying to do it all solo.
11. Direct Mail That Actually Works (When It Looks Good)
A clean, visual direct mail piece with a real offer, real photo, and neighborhood-specific message? That lands. Especially with higher-end local homeowners who check their mail every day.
USPS says 81% of people read or scan their mail daily — especially older homeowners with big yards.
Use it to reinforce your digital ads. Target neighborhoods where you already have clients. Mention online directories like Yelp or Google so they can check your reviews right after.
12. Follow Up FAST — or Someone Else Will
This one’s simple, but it’s the dealbreaker.
You can run the best marketing campaigns, have perfect search engine rankings, even dominate Google search results…
…but if someone fills out your form and you call back 3 hours later? They already hired someone else.
Set up auto-texts. Use simple email marketing to confirm receipt.
50% of customers go with the first vendor to respond.
Here’s how to fix that:
- Use a CRM to reply instantly
- Set up auto-texts + emails
- Get leads routed straight to your phone
- Text “Hey [Name], we got your request — can we chat now or later today?”
Even better — use software like Jobber or Housecall Pro to make the follow-up feel personal and immediate.
Because here’s the truth: In search ads and PPC, the fastest follow-up almost always wins.
How to Measure Landscaping Ad ROI
Forget “likes” and “impressions” — they don’t pay the bills. To see if your ads are actually working, you must track conversions, not just clicks. Focus on these three metrics:
- Cost Per Lead (CPL): Total spend divided by the number of calls or form submissions.
- Lead-to-Quote Ratio: If 10 people call but only 2 book an estimate, your ads are reaching “tire-kickers,” not serious homeowners.
- Customer Acquisition Cost (CAC): The total marketing spend required to sign one new contract.
Pro Tip: Use dedicated tracking numbers and “Thank You” page redirects to see exactly which ads make the phone ring. If your ads bring traffic but no quotes, your website is the bottleneck, not your marketing.
How These Landscaping Advertising Tactics Fit Into Your Bigger Growth System
Your landscaping expertise won’t get you clients if it’s invisible.
And today, visibility means showing up across the board — on search engine pages, in social media, in online reviews, in local events, on their doorstep, and in their inbox.
Smart digital marketing isn’t optional anymore. It’s the fuel that grows your business online, fills your calendar, and keeps your crew from sitting around during the slow months.
You don’t need to do it all at once.
Just start with the strategies above. Show up consistently. Speak to your target audience. Use real photos. Say real things. And most importantly — follow up like your business depends on it. (Because it does.)
Not sure where to begin? Our landscaping Google Ads management agency can build a real marketing plan.
Book a free strategy session, and we’ll tell you exactly what to fix — and how to fix it fast.
Landscaping Advertising FAQ
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Why should landscapers invest in digital advertising?
Digital landscaping advertising helps you get found exactly when homeowners are searching for services. Whether it’s Google Ads for landscaping, Facebook, or SEO, the right strategy puts your business in front of high-intent local leads — way faster than relying on word of mouth alone.
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What advertising channels work best for landscaping companies?
The best landscaping ads run on Google, Facebook, and Local Services Ads. Google ads for landscaping capture search-ready buyers, while social ads help you stay top of mind in your community. For most landscaping companies, a mix of both delivers the strongest return.
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How much does landscaping advertising cost?
There’s no one-size-fits-all price for landscaping advertising. Some companies spend $500/month, others $5,000+. It depends on your service area, competition, and goals. But done right, smart landscaping ads should pay for themselves in booked jobs and repeat customers.
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Should landscapers manage ads themselves or hire help?
You can run Google Ads for landscaping yourself — but most landscapers are better off hiring a pro. Ad platforms are complex, and small mistakes get expensive fast. A good agency will help stretch your advertising budget, track results, and make sure your landscaping advertising actually works.
