Flooring isn’t just about what’s under your feet — it’s about style, comfort, and making a statement. And the same goes for flooring websites. A great site doesn’t just show products; it tells a story, builds trust, and makes visitors excited to explore.
From sleek, modern hardwood galleries to cozy, rustic tile showcases, the best flooring websites combine eye-catching visuals with smooth, easy-to-use navigation. They inspire ideas, spark creativity, and make it simple for customers to imagine the perfect floor in their own space.
We’ve rounded up 20 flooring websites that truly get it right. These examples aren’t just beautiful — they’re smart, engaging, and full of ideas for anyone looking to make their digital presence as polished as their floors.
The Most Inspiring Flooring Web Designs You Must See
1. Keystone Floor Works
Industry: Flooring
Keystone Floor Works uses a clean, image-rich layout that immediately communicates both craftsmanship and trust. Its full-width photographic banners showcase wood textures and interiors, which visually reinforce the company’s specialty. A fixed header with the company name, navigation menu, contact info, and “Get a Free Estimate” call to action makes it easy for visitors to engage. The site also balances functional clarity with branded consistency, using warm tones that reflect hardwood materials.
What makes Keystone’s design distinctive is its seamless integration of credibility signals (certification logos, manufacturer links, BBB accreditation) alongside rich service content. The homepage flows logically from service categories (hardwood, vinyl, carpet) to project gallery, care tips, and contact forms — with no clutter. That smooth narrative path keeps visitors oriented and guided toward conversion.
2. Empire Today
Industry: Flooring
Empire Today drives a strong emotional appeal with its “See a Floor in Your Room” visualizer tool, which allows users to upload or select images and preview how various flooring options look in their actual space. This interactive feature reduces uncertainty and empowers shoppers to make decisions with confidence. The site also features dynamic promotional banners using real photography that adapt as users scroll, reinforcing urgency with time-sensitive offers.
Another standout is the depth and clarity of the product filtering system: users can slice and dice by type, color, feature, and use case at a glance. Subtle animations and micro-interactions — hovering swatches, slide transitions — add polish without distracting. Throughout, the balance of transparency (all-inclusive price guarantee) and clean UI underscores Empire’s blend of design flair and consumer trust.
3. LL Flooring
Industry: Flooring
LL Flooring (formerly Lumber Liquidators) leans heavily on immersive storytelling and visual depth. A standout is their “Before and After” gallery, which lets visitors see transformation journeys — a powerful way to showcase product impact. The site also features a robust visualizer tool, where users can experiment with different floor styles in their own room photos, helping bridge the gap between idea and reality.
Navigation is bolstered by contextual filtering — shoppers can refine by installation type, water resistance, and budget in real time. Meanwhile, the homepage mixes editorial content (floor care tips, guides) with promos in a clean, modular layout. This blend of utility, inspiration, and visual proof elevates LL Flooring’s web presence above typical catalog sites.
4. Creative Flooring
Industry: Flooring
Creative Flooring’s site opens with a striking video background that cycles through showroom installs, lending the brand an emotional and immersive edge. The smooth parallax scroll effect adds depth and a sense of motion as you travel down the page. Instead of overwhelming the visitor, the visuals are anchored by minimal headers and concise messaging.
What sets Creative Flooring apart is its “Project Spotlight” carousel that highlights real customer transformations, paired with location-aware branch finders right in the fold. The color palette leans on neutral tones that let flooring samples — shown in rich texture closeups — pop visually. Overall, the design balances artistry with utility, ensuring inspiration and action go hand in hand.
5. Shaw Floors
Industry: Flooring
Shaw Floors greets visitors with a striking “Make Every Step Feel More Like Home” hero statement anchored by rotating background imagery that subtly changes tone depending on the product category. Their navigation is especially smart: tabbed product categories (Carpet, Hardwood, Luxury Vinyl, etc.) slide in full-width image previews when hovered, giving users immediate visual context without a click.
On interior pages, the “Room Visualizer” tool is integrated seamlessly beside product listings, allowing users to see flooring in a chosen room scenario in real time. The site also embeds credibility cues — such as tie-ins with the American Kennel Club for pet-friendly floors — and layers in brand trust sections (sustainability, warranties) without derailing the shopping flow.
6. Walsh Hardwood Flooring
Industry: Flooring
Walsh Hardwood Flooring’s website captivates visitors with its clean, user-friendly design and professional aesthetic. The homepage features a striking full-screen image of a polished hardwood floor, immediately conveying quality craftsmanship. Navigation is intuitive, with clear calls to action like “Get Started Today” and “Schedule your FREE, No Obligation Estimate Today,” guiding users effortlessly through the site.
The site effectively showcases the company’s expertise in custom work, including restorations, borders, and inlays. Detailed service descriptions and a dedicated gallery highlight their diverse offerings. Additionally, the integration of customer testimonials and a blog section provides valuable insights and reinforces trust. Overall, the website reflects Walsh Hardwood Flooring’s commitment to quality and customer satisfaction.
7. Signature Custom Flooring
Industry: Flooring
Signature Custom Flooring’s website stands out with its personalized storytelling and immersive visuals. The homepage features a compelling narrative from owner Aaron Schaalma, drawing visitors into the artistry behind each project. High-quality images of completed floors showcase the company’s craftsmanship, while a dedicated “Our Process” page offers transparency and inspires trust with potential clients.
The site also emphasizes user engagement through a blog that shares insights and tips, enhancing its value beyond a mere service listing. The clean layout, combined with intuitive navigation and prominent calls to action like “Get A Consultation,” ensures a seamless user experience. Overall, the website effectively reflects Signature Custom Flooring’s commitment to quality and customer satisfaction.
8. Trinity Floor Company
Industry: Flooring
Trinity Floor Company’s website effectively showcases its extensive flooring expertise through a clean, organized layout. The homepage features a prominent call to action, inviting visitors to schedule a free estimate, which enhances user engagement. The site also highlights its longstanding history, emphasizing its status as the oldest flooring contractor in Texas, which adds credibility and trustworthiness.
Additionally, the website offers a comprehensive product catalog, including various flooring options such as hardwood, tile, and luxury vinyl. This detailed presentation allows potential customers to explore and compare different materials, facilitating informed decision-making. The inclusion of customer reviews further reinforces the company’s reputation for quality and service.
9. Scharm Floor Covering
Industry: Flooring
Scharm Floor Covering’s website effectively balances functionality with visual appeal. Its bold typography and natural color palette of green and brown create an inviting atmosphere. The homepage features a three-column product carousel, showcasing the company’s diverse offerings, from hardwood to luxury vinyl planks, enhancing user engagement. Subtle background textures, such as wood grain and carpet patterns, reinforce the brand’s focus on flooring aesthetics.
The site also emphasizes customer trust through authentic testimonials and a dedicated blog that provides valuable insights into flooring trends and maintenance tips. Strategically placed calls to action guide visitors toward scheduling consultations and exploring financing options. Overall, Scharm Floor Covering’s website design reflects its commitment to quality and customer satisfaction.
10. Carlson’s Floors
Industry: Flooring
Carlson’s Floors distinguishes itself with a user-centric design that enhances the online shopping experience. The homepage features a prominent “Room Visualizer” tool, allowing customers to upload photos and preview various flooring options in their own spaces, fostering confidence in their choices. Additionally, sticky tabs on the homepage provide easy access to customer reviews and live chat, ensuring immediate assistance and social proof.
The website’s layout is clean and intuitive, with a curated selection of flooring options displayed in high-quality images. Strategic calls to action, such as “Find Your Style” and “Request a Quote,” guide users seamlessly through the site. The inclusion of a blog offers valuable insights and inspiration, further engaging visitors and establishing the brand as a trusted flooring expert.
11. State of the Art Wood Floor Gallery
Industry: Flooring
State of the Art Wood Floor Gallery’s website captivates visitors with its dynamic homepage, where text elegantly overlaps high-resolution images of their intricate flooring designs. This creative layout not only showcases their craftsmanship but also provides a visually engaging experience. The site emphasizes their expertise through features like custom finishing, installations, and material sourcing, highlighting their commitment to quality and innovation.
Additionally, the website’s clean and intuitive navigation ensures a seamless user experience. Strategic calls to action, such as “Request an Estimate,” guide visitors toward engaging with their services. The inclusion of a dedicated “Our Process” page offers transparency, detailing each step from consultation to completion, which builds trust and informs potential clients about what to expect.
12. Unique Flooring
Industry: Flooring
Unique Hardwood Flooring Chicago’s website stands out with its clean, modern aesthetic and user-friendly interface. The full-width hero images effectively showcase their craftsmanship, while the minimalistic design ensures a seamless browsing experience. The use of a sans-serif font adds a contemporary touch, and the subtle red accents provide a pop of color without overwhelming the design.
Navigation is intuitive, with clear calls to action like “Get A Quote” and “Start Project,” guiding users effortlessly through the site. The layout is optimized for both desktop and mobile devices, ensuring accessibility across platforms. Interactive elements, such as the project gallery and service descriptions, engage visitors and provide a comprehensive view of their offerings.
13. Great Floors
Industry: Flooring
Great Floors’ website distinguishes itself with bold, high-impact photography and clear categorization that helps users instantly find what they need, whether it’s hardwood, carpet, tile, or installation services. The navigation bar is expansive but well organized, with drop-downs for products, galleries, and care, plus tools like a room visualizer and financing options that make decision-making easier.
What makes Great Floors especially memorable is the “Room Visualizer” feature, letting customers upload their own photo to see flooring in their space, and the 110% Low Price Guarantee banner that builds trust immediately. Their multiple location listings, customer reviews up front, and strong calls to action (“Schedule Appointment,” “Shop At Home”) all combine to drive both engagement and conversions.
14. Unique Wood Floors
Industry: Flooring
Unique Wood Floors’ website captivates visitors with its immersive design, featuring a dynamic photo carousel that showcases a variety of flooring options. The homepage immediately conveys the company’s dedication to quality and style, offering a seamless browsing experience. The site is thoughtfully organized, with clear categories for different flooring types, brands, and services, ensuring users can easily navigate and find what they need.
A standout feature is the “Our Difference” section, which highlights the company’s commitment to sustainability and customer satisfaction. This transparency builds trust and sets them apart in a competitive market. Additionally, the website’s clean layout, combined with high-quality images and informative content, reflects the company’s expertise and passion for delivering exceptional flooring solutions.
15. Pacific Hardwood Flooring
Industry: Flooring
Pacific Hardwood Flooring’s website stands out with its sleek, modern design that emphasizes high-quality visuals and user-centric navigation. The homepage features a dynamic image slider showcasing their diverse flooring options, immediately capturing visitors’ attention. The clean layout and intuitive interface make it easy for users to explore products, services, and past projects, enhancing the overall user experience.
A notable feature is the “Projects” section, which highlights their work in luxury homes, retail stores, and commercial spaces. This not only showcases their expertise but also builds credibility and trust with potential clients. Additionally, the website’s responsive design ensures a seamless experience across devices, reflecting the company’s commitment to quality and professionalism.
16. Mayfair Floors
Industry: Flooring
Mayfair Floors’ website stands out with its clean, user-friendly design that emphasizes visual appeal and functionality. The homepage features a dynamic image carousel showcasing a variety of flooring options, immediately capturing visitors’ attention. The site is thoughtfully organized, with clear categories for different flooring types, brands, and services, ensuring users can easily navigate and find what they need.
A notable feature is the “Visualize Your Space” tool, allowing customers to see how different flooring options would look in their own homes. This interactive element enhances the user experience and aids in decision-making. Additionally, the website’s responsive design ensures a seamless experience across devices, reflecting the company’s commitment to quality and professionalism.
17. Royal Home Flooring
Industry: Flooring
Royal Home Flooring’s website impresses with its straightforward, no-frills design that prioritizes customer trust and clarity. The homepage features a prominent “Best Price Guarantee” banner, reinforcing their commitment to affordability. Additionally, the site offers an “All-Inclusive Price Estimate” tool, ensuring transparency by providing upfront pricing without hidden fees.
A standout feature is the “Shop at Home Made Easy” service, allowing customers to schedule in-home consultations at their convenience. This personalized approach enhances the user experience, making the flooring selection process more accessible and tailored to individual needs. The website’s emphasis on customer-centric services and transparent pricing sets it apart in the competitive flooring industry.
18. CraftMasters Flooring
Industry: Flooring
CraftMasters Flooring’s website offers a welcoming, user-friendly experience that reflects its four-generation legacy in Appleton, Wisconsin. The homepage features a clean layout with intuitive navigation, guiding visitors through various flooring options such as carpet, luxury vinyl, wood, tile, ceramic, and laminate. High-quality images showcase each product category, helping customers visualize their choices.
A standout feature is the “Free Design Consultation” service, emphasizing the company’s commitment to personalized customer care. Additionally, the site highlights its extensive selection of over 2,000 large samples, allowing customers to review products in their design setting. The inclusion of customer reviews further builds trust and credibility, while the straightforward layout ensures a seamless browsing experience.
19. Petra Flooring & Blinds
Industry: Flooring
Petra Flooring & Blinds’ website stands out with its expansive layout, effectively combining informative content with engaging visuals. The homepage presents a comprehensive overview of their services, including flooring options, window treatments, and remodeling solutions, allowing visitors to explore various offerings seamlessly. The alternating text and image sections provide a balanced presentation, making it easy for users to navigate through different categories and find relevant information.
A notable feature is the inclusion of a video showcasing their services, offering a dynamic glimpse into their work and expertise. Additionally, the site emphasizes customer satisfaction through an extensive review section, allowing potential clients to read about the experiences of previous customers. This transparency builds trust and credibility, enhancing the overall user experience and reinforcing the company’s commitment to quality service.
20. Floors by Roberts
Industry: Flooring
Floors by Roberts’ website combines a user-friendly interface with a rich visual experience, reflecting its 50+ years of expertise in flooring solutions. The homepage features a full-size image slider showcasing various flooring options, providing visitors with a glimpse of the products available. The site is well-organized, offering clear categories for different flooring types, services, and promotions, facilitating easy navigation.
A standout feature is the “Room Visualizer” tool, allowing customers to see how different flooring options would look in their own spaces. Additionally, the website emphasizes its extensive in-stock inventory, ensuring quick availability of products. The inclusion of customer reviews further builds trust and credibility, while the straightforward layout ensures a seamless browsing experience.
How to Create a Website That Highlights Your Flooring Expertise
Your flooring business deserves more than just an online presence — it deserves a website that exudes professionalism, highlights your expertise, and turns visitors into loyal customers. Crafting such a site requires a balance of aesthetics, functionality, and strategy. Here’s a step-by-step guide to designing a website that truly showcases your flooring expertise.
1. Define Your Brand and Target Audience
Before designing, clarify what makes your flooring business unique. Are you specializing in luxury hardwood, eco-friendly laminate, or industrial-grade commercial flooring? Your website should reflect your brand personality — whether it’s modern, rustic, or high-end.
Key Actions:
- Identify your target audience: homeowners, commercial clients, or contractors.
- Develop a consistent brand style: logo, color palette, fonts, and imagery.
- Align content tone with your audience: professional, approachable, or creative.
Tip: Use high-quality images of your previous projects to convey credibility and style — people buy flooring they can envision in their own spaces.
2. Showcase Your Portfolio with Visual Impact
Flooring is a highly visual product. Your website must prioritize imagery to demonstrate quality, variety, and craftsmanship.
Key Actions:
- Create a gallery or portfolio page segmented by flooring types (hardwood, vinyl, tiles, etc.).
- Include before-and-after shots to highlight transformations.
- Add project descriptions, materials used, and client testimonials to boost authenticity.
Pro Tip: Implement interactive elements like sliders or lightboxes so visitors can view multiple angles and textures without leaving the page.
3. Make Navigation Simple and User-Friendly
Even the most stunning website will fail if visitors can’t find what they’re looking for. Intuitive navigation ensures your expertise is easily accessible.
Key Actions:
- Use clear menu labels: “Services,” “Gallery,” “About Us,” “Contact.”
- Keep menus uncluttered and consistent across pages.
- Include a search function for larger sites to help users find specific flooring types.
Advice: Sticky headers and breadcrumbs improve user experience, especially for clients browsing multiple project pages.
4. Optimize for Conversions
A website that showcases your flooring expertise should also convert visitors into leads. This means strategically placing calls-to-action (CTAs) and making it easy for potential clients to reach out.
Key Actions:
- Place CTA buttons like “Request a Quote” or “Book a Consultation” in prominent locations.
- Include lead capture forms with minimal fields to encourage inquiries.
- Highlight your contact information on every page, including phone, email, and social media links.
Pro Tip: Offer downloadable resources such as flooring guides or maintenance tips to capture leads while providing value.
5. Focus on SEO and Mobile Responsiveness
A website that looks good but doesn’t show up in search results won’t drive traffic. SEO and mobile responsiveness are essential for reaching customers online.
Key Actions:
- Use keywords like “hardwood flooring installation” or “luxury vinyl floors” in titles, headings, and image alt text.
- Ensure pages load quickly and display correctly on smartphones and tablets.
- Include a blog with flooring tips, trends, and case studies to attract organic traffic.
Tip: Google prioritizes mobile-friendly sites. A seamless mobile experience builds trust and increases the likelihood of conversions.
Your Dream Flooring Site Awaits
The top 20 flooring website designs show just how powerful a great website can be. Stunning visuals, easy navigation, and smart layouts make these sites a joy to explore, giving visitors the confidence to take the next step. From interactive galleries to bold, attention-grabbing hero images, the best designs know how to leave a lasting impression.
At Comrade Digital Marketing, we help flooring brands create websites that don’t just look good — they convert. Clean, modern designs combined with seamless user experiences ensure your site stands out and keeps customers coming back. These top sites are proof that smart design can make all the difference.
Want a flooring website that turns visitors into loyal customers? Reach out to us today, and let’s build a site that’s beautiful, functional, and designed to grow your business.
