Levinson Law Group is a Southern California-based firm specializing in personal injury cases that vary from client-to-client, with a particular scope of work focused on vehicular accidents.
Online reputation management should be a vital part of the digital strategy of any business, but it is especially important with law firms. Not only are your clients very well aware how to research your company and previous cases, but they also have immediate access to your overall ratings upon typing your company’s name in Google, or even just looking for the services you provide.
Building social proof among your community and the online world is essential for your conversion ratings, but it’s also hard work. It requires continuous monitoring of your profiles across multiple platforms and immediate reaction to both positive and negative comments. It also includes a positive reinforcement strategy that makes your happy clients leave a review online, as well as actively looking for ways to promote your business through appearing in reputable publications.
Reinforcing positive feedback
Positive feedback is both about the quantity and the quality. At Comrade, one of Chicago’s leading law firm marketing companies, we always start with making a list of past clients that you can reach out for a review of your company on Google, LinkedIn, or a submittable online form. You can also publish these reviews on your website as long as you’re not violating your clients’ privacy. If you have video testimonials, that’s even better.
Getting the right kind of feedback, — which comes from asking your past clients the right questions — affects the quality of reviews and inevitably their impact. The more detailed the review, the closer your prospects will be to picking up the phone and calling you.
In case you’re not able to gather as many reviews as you’d like to, we can always create case studies to showcase your experience, with extra attention to your clients’ privacy.
Reputation-related statistics that will convince you that you need a top quality reputation management service:
90% of consumers read online reviews before visiting a business
88% of consumers trust online reviews as much as a personal recommendation
72% of consumers say that positive reviews make them trust a local business more
10% of website traffic value is attributed to online reviews
90% of consumers say that their purchases are influenced by online reviews
Handling negative feedback
The first thing we do if we have to address negative feedback is to limit the number of directories where you gather reviews. Any feedback can be turned into an asset to your business with the right response, but it would be difficult for us to respond quickly and efficiently if we have to manage too many platforms. At Comrade, we’d be happy to recommend a platform that would work best for your business and concentrate on making your profile shine.
Strategizing media appearances
Think about your brand. What do you stand for and how to do you want to be known? As a law firm, you likely want to come across professional and knowledgeable. Strategizing your media appearances simply means focusing on creating those profiles where feedback will matter the most. At Comrade, we help nurture your growth, while selecting these particular outlets.
Monitoring and improving
Reputation management involves constant monitoring, updating positive reinforcement strategies and other tactics to help us achieve great results together.