Levinson Law Group is a Southern California-based firm specializing in personal injury cases that vary from client-to-client, with a particular scope of work focused on vehicular accidents.
Intro
Online reputation management should be a vital part of the digital strategy of any business, but it is especially important with law firms. Not only are your clients very well aware how to research your company and previous cases, but they also have immediate access to your overall ratings upon typing your company’s name in Google, or even just looking for the services you provide.
Building social proof among your community and the online world is essential for your conversion ratings, but it’s also hard work. It requires continuous monitoring of your profiles across multiple platforms and immediate reaction to both positive and negative comments. It also includes a positive reinforcement strategy that makes your happy clients leave a review online, as well as actively looking for ways to promote your business through appearing in reputable publications.
Reinforcing positive feedback
Positive feedback is both about the quantity and the quality. At Comrade, one of Chicago’s leading law firm marketing companies, we always start with making a list of past clients that you can reach out for a review of your company on Google, LinkedIn, or a submittable online form. You can also publish these reviews on your website as long as you’re not violating your clients’ privacy. If you have video testimonials, that’s even better.
Getting the right kind of feedback, — which comes from asking your past clients the right questions — affects the quality of reviews and inevitably their impact. The more detailed the review, the closer your prospects will be to picking up the phone and calling you.
In case you’re not able to gather as many reviews as you’d like to, we can always create case studies to showcase your experience, with extra attention to your clients’ privacy.
Reputation-related statistics
Reputation-related statistics that will convince you that you need a top quality reputation management service:
90% of consumers read online reviews before visiting a business
88% of consumers trust online reviews as much as a personal recommendation
72% of consumers say that positive reviews make them trust a local business more
10% of website traffic value is attributed to online reviews
90% of consumers say that their purchases are influenced by online reviews
Handling negative feedback
The first thing we do if we have to address negative feedback is to limit the number of directories where you gather reviews. Any feedback can be turned into an asset to your business with the right response, but it would be difficult for us to respond quickly and efficiently if we have to manage too many platforms. At Comrade, we’d be happy to recommend a platform that would work best for your business and concentrate on making your profile shine.
Strategizing media appearances
Think about your brand. What do you stand for and how to do you want to be known? As a law firm, you likely want to come across professional and knowledgeable. Strategizing your media appearances simply means focusing on creating those profiles where feedback will matter the most. At Comrade, we help nurture your growth, while selecting these particular outlets.
Monitoring and improving
Reputation management involves constant monitoring, updating positive reinforcement strategies and other tactics to help us achieve great results together.
Case Studies
View Portfolio Challenges
Their old site failed to position the firm as leaders within their industry. Important information was not properly communicated, their story was not properly told, and the content was not up-to-date. Additionally, they were relying heavily on paid ads to help them generate leads while failing to implement a proper SEO strategy to achieve sustained growth.
Solutions
The first step was to completely rebuild the site, clearly communicating the firms impressive track record and story. CWA added a video to reinforce the firm’s message and reputation. This was coupled with a streamlined layout for easy navigation and implementation of new content, all structured as sales funnel to help display information and generate leads.
The next step was to optimize onsite SEO as well as strategize offsite activities to help strengthen the firm’s local presence in Southern CA. This new approach allowed the firm to grow their audience beyond their local markets and help garner them a reputation throughout Southern California. Through effective paid advertising strategies, CWA has successfully helped Levinson Law Group decrease the amount spent on ads while increasing the amount of viable leads generated from these campaigns.
Barr & Young Attorneys
Located in Danville, California, Barr & Young is a legal firm specializing in trust litigation, securities litigation, elder abuse litigation, and trust and estate administration. As a client of CDMA for over 4 years, we have not only helped them redesign their site and keep it up to date with best practices, but have gained impressive marketing results.
Challenges
Contenders in a highly competitive market, Barr & Young suffered a decline in caseload due to other local law firms’ aggressive marketing efforts siphoning prospective clientele.
Solutions
Comrade created a high-performance website and digital marketing campaign that positioned Barr & Young as a leader in its field. Our success has been tremendous and our digital marketing campaign and high-performance website have led the law firm to hire new staff to keep up with an ever-increasing caseload.
Results
- 158% increase in the number of leads
- 26% decrease in cost per lead
- Since the engagement, the staff has grown more than 200% due to increased case volume and cash flow.
Peters & Mullins
Peters and Mullins Law is a fictional law firm specializing in personal injury and mesothelioma cases. Comrade Digital Marketing created the concept site as a means of visually showing attorneys how they can improve the quality of their digital marketing efforts and web presence.
Challenges
Creating a fictional attorney site from scratch meant doing plenty of research and conceptualizing. The idea was to pull together best practices and merge them with a modern design to showcase the potential CWA has within the legal marketplace. A significant amount of time was spent on the project to ensure that every detail and aspect of the site felt genuine and professional.
Solutions
The fictional website was given a sleek, modern look with a layout that relayed vital, decision-making information and that also allowed for easy navigation. The site was completed with a professionally-written content and appropriate, for the legal industry, visuals. Additionally, a full branding was done, complete with a custom logo, fonts, and color palette.
