Levinson Law Group is a Southern California-based firm specializing in personal injury cases that vary from client-to-client, with a particular scope of work focused on vehicular accidents.
Any online marketing company, specializing in law firms, can advertise its reports and analytics services, but very few know how to do it right. Lawyers don’t have time to waste on ineffective marketing strategies, so accurately measuring and tracking each and every campaign you invest in is essential to finding the right patterns that work for your target client and adjusting or giving up on the ones that don’t.
To ensure you’re always making the best of your marketing dollars, our Chicago based team utilizes:
Modern-day tracking tools
We use modern day tools to track all leads and calls, measure behavioral metrics, understand your buyer personas, and etc. You can track all your leads/sales in one dashboard, monitor sources of leads, record all phone conversations, and other important statistics.
KPIs are Key Performance Indicators and these are the numbers that actually matter when you’re reading your reports. Many business owners make the mistake of looking at the metrics that tell them nothing — or at the very best give them subjective information about momentary customers’ behavior — instead of focusing on total new clients, number of leads, revenue, return on marketing investment, lead-to-sale conversion rate, calls booking rate and cost per lead.
In-depth competitors’ analysis techniques
Reporting and analyzing should just include your marketing efforts. An experienced digital marketing agency that specializes in law firms, spies on your competition and their marketing techniques, channels, traffic, conversions, legal SEO methodology and even their graphic ads. In fact, at Comrade, this is a complimentary service for all new potential clients.
Careful marketing planning
Based on our analysis of all the data, we create you a step-by-step production schedule and choose the proper marketing channels for distribution to fully optimize your marketing budget. For example, some “personal injury” related keywords are extremely expensive on Google AdWords, so we could focus on Social Media, SEO for attorneys and Content Marketing instead.