Reports and Analytics for Attorneys

Web Design for Law Firms
Web Design for Law Firms
SEO for Attorneys
SEO for Attorneys
Paid Ads and Retargeting for Attorneys
Paid Ads and Retargeting for Attorneys
Social Media Marketing
Social Media Marketing
Inbound & Content Marketing
Inbound & Content Marketing
Reputation Management
Reputation Management
E-mail Marketing
E-mail Marketing
Reports &  Analytics
Reports & Analytics

Intro

Any online marketing company, specializing in law firms, can advertise its reports and analytics services, but very few know how to do it right. Lawyers don’t have time to waste on ineffective marketing strategies, so accurately measuring and tracking each and every campaign you invest in is essential to finding the right patterns that work for your target client and adjusting or giving up on the ones that don’t.

To ensure you’re always making the best of your marketing dollars, our Chicago based team utilizes:

Modern-day tracking tools

We use modern day tools to track all leads and calls, measure behavioral metrics, understand your buyer personas, and etc. You can track all your leads/sales in one dashboard, monitor sources of leads, record all phone conversations, and other important statistics.

KPI know-how

KPIs are Key Performance Indicators and these are the numbers that actually matter when you’re reading your reports. Many business owners make the mistake of looking at the metrics that tell them nothing — or at the very best give them subjective information about momentary customers’ behavior — instead of focusing on total new clients, number of leads, revenue, return on marketing investment, lead-to-sale conversion rate, calls booking rate and cost per lead.

In-depth competitors’ analysis techniques

Reporting and analyzing should just include your marketing efforts. An experienced digital marketing agency that specializes in law firms, spies on your competition and their marketing techniques, channels, traffic, conversions, legal SEO methodology and even their graphic ads. In fact, at Comrade, this is a complimentary service for all new potential clients.

Careful marketing planning

Based on our analysis of all the data, we create you a step-by-step production schedule and choose the proper marketing channels for distribution to fully optimize your marketing budget. For example, some “personal injury” related keywords are extremely expensive on Google AdWords, so we could focus on Social Media, SEO for attorneys and Content Marketing instead.

Case Studies

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Levinson Law Group

Levinson Law Group is a Southern California-based firm specializing in personal injury cases that vary from client-to-client, with a particular scope of work focused on vehicular accidents.

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Challenges

Their old site failed to position the firm as leaders within their industry. Important information was not properly communicated, their story was not properly told, and the content was not up-to-date. Additionally, they were relying heavily on paid ads to help them generate leads while failing to implement a proper SEO strategy to achieve sustained growth.

Solutions

The first step was to completely rebuild the site, clearly communicating the firms impressive track record and story. CWA added a video to reinforce the firm’s message and reputation. This was coupled with a streamlined layout for easy navigation and implementation of new content, all structured as sales funnel to help display information and generate leads.

The next step was to optimize onsite SEO as well as strategize offsite activities to help strengthen the firm’s local presence in Southern CA. This new approach allowed the firm to grow their audience beyond their local markets and help garner them a reputation throughout Southern California. Through effective paid advertising strategies, CWA has successfully helped Levinson Law Group decrease the amount spent on ads while increasing the amount of viable leads generated from these campaigns.

Barr & Young Attorneys

Located in Danville, California, Barr & Young is a legal firm specializing in trust litigation, securities litigation, elder abuse litigation, and trust and estate administration. As a client of CWA for over 4 years, we have not only helped them redesign their site and keep it up to date with best practices, but have gained impressive marketing results.

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Challenges

Barr & Young Attorneys faced a sea of competition. Their website had neither a clear delineation of services, nor any strong messages that connected with prospective clients. The small amount of web traffic they had enjoyed was being quickly depleted due to lack of SEO strategy. On top of that, the firm faced a growing decrease in overall lead flow and needed to revamp their strategies immediately to reverse this.

Solutions

In order to bring Barr & Young up to date alongside their competition, CWA created a complete rebranding from the firm: a new logo, color palette, and WSJ-style illustrations for gravitas. Their website was completely redesigned and new content was added. CWA continuously applies best practices, making adjustments and changes to the site when necessary to help improve Barr & Young’s conversion rate and lead generation.

Long-term SEO practices were executed to help the firm begin ranking for the appropriate keywords and phrases, including the creation of new landing pages, blogs, and fresh onsite content. Additionally, CWA launched and actively manages various PPC campaigns to begin generating new leads.

Peters & Mullins

Peters and Mullins Law is a fictional law firm specializing in personal injury and mesothelioma cases. Comrade Web created the concept site as a means of visually showing attorneys how they can improve the quality of their digital marketing efforts and web presence.

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Challenges

Creating a fictional attorney site from scratch meant doing plenty of research and conceptualizing. The idea was to pull together best practices and merge them with a modern design to showcase the potential CWA has within the legal marketplace. A significant amount of time was spent on the project to ensure that every detail and aspect of the site felt genuine and professional.

Solutions

The fictional website was given a sleek, modern look with a layout that relayed vital, decision-making information and that also allowed for easy navigation. The site was completed with a professionally-written content and appropriate, for the legal industry, visuals. Additionally, a full branding was done, complete with a custom logo, fonts, and color palette.

Why Comrade?

Outsourcing your marketing is a huge decision, because marketing is what you do to present your business to the world. How will you ensure this presentation looks, sounds and works the way you’d like it to? We take the time to get to know you and what’s unique about your business, then use it to your advantage.

Laser-Focused on Delivering Results

Some marketing agencies are great at making promises. We’re great at getting you more clients, higher profits and faster growth.

10 Years in Business

We’ve spent the last 10 years perfecting our processes and learning all we can about digital marketing. Now is the time to take advantage of our expertise.

Superb Customer Service

We’re devoted not only to your business’ success, but also to making you feel calm and confident about your marketing investment every step of the way.

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