Levinson Law Group is a Southern California-based firm specializing in personal injury cases that vary from client-to-client, with a particular scope of work focused on vehicular accidents.
Intro
Any online marketing company, specializing in law firms, can advertise its reports and analytics services, but very few know how to do it right. Lawyers don’t have time to waste on ineffective marketing strategies, so accurately measuring and tracking each and every campaign you invest in is essential to finding the right patterns that work for your target client and adjusting or giving up on the ones that don’t.
To ensure you’re always making the best of your marketing dollars, our Chicago based team utilizes:
Modern-day tracking tools
We use modern day tools to track all leads and calls, measure behavioral metrics, understand your buyer personas, and etc. You can track all your leads/sales in one dashboard, monitor sources of leads, record all phone conversations, and other important statistics.
KPI know-how
KPIs are Key Performance Indicators and these are the numbers that actually matter when you’re reading your reports. Many business owners make the mistake of looking at the metrics that tell them nothing — or at the very best give them subjective information about momentary customers’ behavior — instead of focusing on total new clients, number of leads, revenue, return on marketing investment, lead-to-sale conversion rate, calls booking rate and cost per lead.
In-depth competitors’ analysis techniques
Reporting and analyzing should just include your marketing efforts. An experienced digital marketing agency that specializes in law firms, spies on your competition and their marketing techniques, channels, traffic, conversions, legal SEO methodology and even their graphic ads. In fact, at Comrade, this is a complimentary service for all new potential clients.
Careful marketing planning
Based on our analysis of all the data, we create you a step-by-step production schedule and choose the proper marketing channels for distribution to fully optimize your marketing budget. For example, some “personal injury” related keywords are extremely expensive on Google AdWords, so we could focus on Social Media, SEO for attorneys and Content Marketing instead.
Case Studies
View Portfolio Challenges
Their old site failed to position the firm as leaders within their industry. Important information was not properly communicated, their story was not properly told, and the content was not up-to-date. Additionally, they were relying heavily on paid ads to help them generate leads while failing to implement a proper SEO strategy to achieve sustained growth.
Solutions
The first step was to completely rebuild the site, clearly communicating the firms impressive track record and story. CWA added a video to reinforce the firm’s message and reputation. This was coupled with a streamlined layout for easy navigation and implementation of new content, all structured as sales funnel to help display information and generate leads.
The next step was to optimize onsite SEO as well as strategize offsite activities to help strengthen the firm’s local presence in Southern CA. This new approach allowed the firm to grow their audience beyond their local markets and help garner them a reputation throughout Southern California. Through effective paid advertising strategies, CWA has successfully helped Levinson Law Group decrease the amount spent on ads while increasing the amount of viable leads generated from these campaigns.
Barr & Young Attorneys
Located in Danville, California, Barr & Young is a legal firm specializing in trust litigation, securities litigation, elder abuse litigation, and trust and estate administration. As a client of CDMA for over 4 years, we have not only helped them redesign their site and keep it up to date with best practices, but have gained impressive marketing results.
Challenges
Contenders in a highly competitive market, Barr & Young suffered a decline in caseload due to other local law firms’ aggressive marketing efforts siphoning prospective clientele.
Solutions
Comrade created a high-performance website and digital marketing campaign that positioned Barr & Young as a leader in its field. Our success has been tremendous and our digital marketing campaign and high-performance website have led the law firm to hire new staff to keep up with an ever-increasing caseload.
Results
- 158% increase in the number of leads
- 26% decrease in cost per lead
- Since the engagement, the staff has grown more than 200% due to increased case volume and cash flow.
Peters & Mullins
Peters and Mullins Law is a fictional law firm specializing in personal injury and mesothelioma cases. Comrade Digital Marketing created the concept site as a means of visually showing attorneys how they can improve the quality of their digital marketing efforts and web presence.
Challenges
Creating a fictional attorney site from scratch meant doing plenty of research and conceptualizing. The idea was to pull together best practices and merge them with a modern design to showcase the potential CWA has within the legal marketplace. A significant amount of time was spent on the project to ensure that every detail and aspect of the site felt genuine and professional.
Solutions
The fictional website was given a sleek, modern look with a layout that relayed vital, decision-making information and that also allowed for easy navigation. The site was completed with a professionally-written content and appropriate, for the legal industry, visuals. Additionally, a full branding was done, complete with a custom logo, fonts, and color palette.
