Levinson Law Group is a Southern California-based firm specializing in personal injury cases that vary from client-to-client, with a particular scope of work focused on vehicular accidents.
Intro
Despite its many benefits, including increased retention and referral rates, higher conversions and an improved client acquisition process, law firms and their marketing agencies focus their attention on other approaches. At Comrade, we know how to use this data — e-mail marketing provides an untapped potential for our legal clients and we make the best of it.
Your ideal audience
Depending on how you want to use e-mail marketing (as it can be utilized in various ways), you can create one or more lists of subscribers. A list of your current and previous clients, a list of leads that have asked for consultations but have never turned into paying clients, social media contacts, or you can even have a list of emails you’ve collected yourself (this is an option that B2B law firms sometimes explore). While these audiences are already very well segmented to fit your ideal buyer persona, we can narrow them down even further judging by their behavior as e-mail recipients.
The content they’re looking for
The great thing about e-mail marketing is that you don’t necessarily have to create new content, it could be just another way to distribute older content. If you already have a blog, you can send out your blog posts. You can also send out testimonials or case studies, news that you post on social media or just combine it all in a monthly newsletter.
Converting readers into clients
We always make sure your e-mails includes plenty of links to your website and calls to action, so that you can take a lead through your sales funnel.
Case Studies
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Challenges
Their old site failed to position the firm as leaders within their industry. Important information was not properly communicated, their story was not properly told, and the content was not up-to-date. Additionally, they were relying heavily on paid ads to help them generate leads while failing to implement a proper SEO strategy to achieve sustained growth.
Solutions
The first step was to completely rebuild the site, clearly communicating the firms impressive track record and story. CWA added a video to reinforce the firm’s message and reputation. This was coupled with a streamlined layout for easy navigation and implementation of new content, all structured as sales funnel to help display information and generate leads.
The next step was to optimize onsite SEO as well as strategize offsite activities to help strengthen the firm’s local presence in Southern CA. This new approach allowed the firm to grow their audience beyond their local markets and help garner them a reputation throughout Southern California. Through effective paid advertising strategies, CWA has successfully helped Levinson Law Group decrease the amount spent on ads while increasing the amount of viable leads generated from these campaigns.
Barr & Young Attorneys
Located in Danville, California, Barr & Young is a legal firm specializing in trust litigation, securities litigation, elder abuse litigation, and trust and estate administration. As a client of CDMA for over 4 years, we have not only helped them redesign their site and keep it up to date with best practices, but have gained impressive marketing results.
Challenges
Contenders in a highly competitive market, Barr & Young suffered a decline in caseload due to other local law firms’ aggressive marketing efforts siphoning prospective clientele.
Solutions
Comrade created a high-performance website and digital marketing campaign that positioned Barr & Young as a leader in its field. Our success has been tremendous and our digital marketing campaign and high-performance website have led the law firm to hire new staff to keep up with an ever-increasing caseload.
Results
- 158% increase in the number of leads
- 26% decrease in cost per lead
- Since the engagement, the staff has grown more than 200% due to increased case volume and cash flow.
Peters & Mullins
Peters and Mullins Law is a fictional law firm specializing in personal injury and mesothelioma cases. Comrade Digital Marketing created the concept site as a means of visually showing attorneys how they can improve the quality of their digital marketing efforts and web presence.
Challenges
Creating a fictional attorney site from scratch meant doing plenty of research and conceptualizing. The idea was to pull together best practices and merge them with a modern design to showcase the potential CWA has within the legal marketplace. A significant amount of time was spent on the project to ensure that every detail and aspect of the site felt genuine and professional.
Solutions
The fictional website was given a sleek, modern look with a layout that relayed vital, decision-making information and that also allowed for easy navigation. The site was completed with a professionally-written content and appropriate, for the legal industry, visuals. Additionally, a full branding was done, complete with a custom logo, fonts, and color palette.
