Levinson Law Group is a Southern California-based firm specializing in personal injury cases that vary from client-to-client, with a particular scope of work focused on vehicular accidents.
Despite its many benefits, including increased retention and referral rates, higher conversions and an improved client acquisition process, law firms and their marketing agencies focus their attention on other approaches. At Comrade, we know how to use this data — e-mail marketing provides an untapped potential for our legal clients and we make the best of it.
Your ideal audience
Depending on how you want to use e-mail marketing (as it can be utilized in various ways), you can create one or more lists of subscribers. A list of your current and previous clients, a list of leads that have asked for consultations but have never turned into paying clients, social media contacts, or you can even have a list of emails you’ve collected yourself (this is an option that B2B law firms sometimes explore). While these audiences are already very well segmented to fit your ideal buyer persona, we can narrow them down even further judging by their behavior as e-mail recipients.
The content they’re looking for
The great thing about e-mail marketing is that you don’t necessarily have to create new content, it could be just another way to distribute older content. If you already have a blog, you can send out your blog posts. You can also send out testimonials or case studies, news that you post on social media or just combine it all in a monthly newsletter.
Converting readers into clients
We always make sure your e-mails includes plenty of links to your website and calls to action, so that you can take a lead through your sales funnel.