Roofing Lead Generation (2025): 10 Genius Moves to 2X Your Booked Jobs

The Science Behind Roofing Leads

A “lead” is a homeowner or business that needs help urgently.

Whether it’s a leaky roof, storm damage, or a full replacement (the most in-demand service, taking up 90% of the market), every lead represents money waiting to be earned.

The problem is, demand for roofing ebbs and flows. In our experience, lead volume could fall by 20–35% during the off-season between October and March.

Without a steady flow of qualified leads, your crew’s workload (and your revenue) could stay stagnant for 5 whole months. Risky, right?

That’s precisely why you need consistent, high-quality lead generation. It’s how the top 5% of contractors keep their calendars full year-round, come rain or shine.

Types of Roofing Leads

Now that you know what a lead is, let’s zoom in.

As many as 31% of people have opted for roofing services in the last three years. But every type of lead comes with its own headaches and opportunities.

• Residential leads are your bread and butter: quick repairs, replacements, and referrals. They keep the phones ringing year-round, but often come with price-shopping and tight margins.
• Commercial leads are a different beast — slower to close, but they can bring in 5–10x more revenue per job from property managers and business owners!
• Insurance roofing leads are the sweet spot. These are homeowners with active claims and approved budgets who are ready to hire ASAP.

And finally, there’s the great debate: exclusive vs. shared leads.

Shared leads (from third-party marketplaces like HomeAdvisor) are cheaper, but you’re fighting off multiple roofing companies for one job.

Exclusive leads (from your own website), on the other hand, cost more, but convert up to 3x higher because they’re yours alone.

Lead Quality vs. Quantity

Newsflash: More leads don’t always mean new customers. In roofing, trying to make money by chasing volume is a lot like trying to fill a leaky bucket. Pointless.

A qualified lead has three things: budget, urgency, and the right service fit. They’re ready to make a decision, and are not just “getting quotes.”

In our experience, filtering out unqualified prospects early can increase your sales by up to 60%.

Smart roofing contractors use lead scoring tools and CRMs to pinpoint people most likely to hire; that way, every call you take has real profit potential!

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How to Get Roofing Leads from Insurance Companies

Have you ever watched another roofer scoop up all the storm jobs? Here’s their “big” secret: they’re working with insurance! Let’s break down 5 steps on how to get those leads flowing your way.

1. Building Relationships with Insurance Adjusters

Insurance adjusters are the best — we repeat, the best — source of high-intent roofing leads.

They’re often the first people homeowners call after roof damage… and they have serious influence over who gets hired!

With more than 5 million new roofs installed in the U.S. each year, that’s a massive pool of potential referrals waiting to happen.

Here’s how the top roofers generate quality roofing leads from insurance agents:

• Start local. Search LinkedIn or local networking groups for independent and public adjusters in your area. Reach out professionally.
• Show up at inspections. Many adjusters appreciate contractors who meet on-site, provide accurate measurements, and make their job easier.
• Follow through fast. After every inspection, send clear estimates, detailed photos, and required documentation the same day.
• Stay visible. Attend local property insurance events or continuing education seminars — adjusters remember the roofers who show up consistently.

When adjusters know they can count on you, you’ll become their go-to contact. And the next time a storm hits, your name’s on speed dial.

2. Direct Insurance Company Partnerships

Next up, become a preferred contractor. Instead of chasing storm jobs, you’ll be the one insurers call first when a claim comes in.

Here’s how to make that happen in the roofing industry:

• Get your paperwork tight. Most insurers only work with roofers who are fully licensed, insured, and manufacturer-certified.
• Apply where it counts. Big players like State Farm, Allstate, and Liberty Mutual have vendor portals where you can apply to join their trusted contractor network.
• Build your reputation. Fast responses, honest estimates, and zero complaints go a long way — insurance reps love contractors who make their lives easier.
• Stay compliant. Know your state’s rules and keep your documentation clean.

Once you’re in, the benefits are huge! We’re talking instant street cred, steady referrals, and never having to worry about a slow season again.

3. Marketing to Homeowners with Active Claims

When a storm hits, what do homeowners do? They panic.

Then, they get flooded with roofing offers before they can even call their insurer. That’s your window to stand out!

Here’s how to reach them the right way:

• Go local, fast. Door-to-door visits and targeted mail still work when done respectfully. Focus on affected neighborhoods within 24–48 hours after a storm.
• Run smart ads. Use PPC or social campaigns aimed at “storm damage repair” or “roof insurance claims” searches. These leads are already halfway to hiring.
• Be helpful, not pushy. Homeowners dealing with insurance claims are stressed. Offer free inspections, claim guidance, or short videos that explain their next steps.

Pro Tip: Handle outreach with empathy and compliance. Steer clear of scare tactics and false promises. Your business growth depends on it.

4. Get Listed on Insurance Networks

These are directories that insurers use to recommend trusted roofers to policyholders.

It’s like getting on the “shortlist” every homeowner hopes their adjuster has. Platforms like Contractor Connection or Sedgwick’s Repair Solutions work directly with major carriers, matching vetted contractors with approved claims.

Here’s how to get in:

• Apply through the network’s portal. They’ll check your licensing, insurance, and track record.
• Keep your profile spotless. Add certifications, service areas, and testimonials — these boost visibility.
• Stay active. The more consistent your response times and job ratings, the higher you’ll rank.

Once listed, you’ll gain automatic credibility with insurers and homeowners. This is a steady, no-chase source for generating leads.

5. Local Marketing Tactics for Insurance Leads

Timing, timing, timing. That’s everything. The roofers who act fast when a storm rolls through gain a monopoly on the leads.

Start by running geo-targeted ads in the exact ZIP codes hit by severe weather. Platforms like Google and Facebook make it easy to reach homeowners searching “roofing company near me” or “insurance roof repair” within hours of a storm.

Don’t stop online — get out in the community. Sponsor local cleanup events, drop off flyers at hardware stores, or team up with real estate and insurance agencies.

And above all, respond fast. The first roofer to answer the phone or show up for an inspection usually wins the job.

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How to Get Commercial Roofing Leads Fast and Consistently

Commercial roofing is a different ball game. You’re looking at bigger contracts, longer timelines, and pickier clients.

The good news is once you’re in, you’re in. Here are a few ideas to build a steady flow of high-value commercial roofing leads.

1. Identify and Target Your Ideal Commercial Clients

Not every commercial job is worth chasing. The real money comes from knowing exactly who your ideal clients are.

Your target market is likely property managers, facility directors, warehouse owners, and retail developers.

Mind you, they’re not scrolling social media looking for a roofer. They want long-term partners who keep operations running, roofs leak-free, and budgets predictable.

Do your homework. Use LinkedIn, local business directories, and Chamber of Commerce lists to spot the right targets. Then craft your message around their priorities — less downtime, lower maintenance costs, and long-term reliability!

2. Utilize Targeted Cold Outreach

Cold outreach still works… yep, nothing beats old-school tactics sometimes.

You don’t need to blast generic “need a new roof?” emails. Commercial clients want to know you understand their building, their pain points, and their bottom line.

Start with cold emails or LinkedIn messages to property and facility managers. Reference something specific — their building type, roof age, or energy efficiency goals. That one line of personalization is what earns a reply!

Direct mail can still pack a punch, too. A simple, well-designed postcard with a before-and-after photo and a clear CTA (“Free roof inspection for local businesses”) can get you noticed.

And don’t stop at one touch. Most deals happen after the 3rd to 5th follow-up. Stay polite and stay consistent.

3. Digital Marketing for Commercial Roofing

Commercial clients are harder to crack. They stringently compare, vet, and choose the roofer who looks the most credible online.

Here’s how to build a digital marketing strategy wisely:

• Show up where they’re searching. Use SEO (search engine optimization) to rank for phrases like “commercial roof repair” or “flat roof replacement [city].” Create pages that prove your experience — highlight roofing materials, building types, and project sizes.
• Get leads instantly with paid advertising. Google Ads targeting local business keywords can fill your calendar fast. Use simple landing pages with real photos, testimonials, and a clear “Request a Quote” button.
• Put your website to work. Property managers decide in seconds. Keep it clean, mobile-friendly, and loaded with proof: before-and-afters, certifications, and case studies that show ROI.
• Stay top of mind. Retarget past visitors with high-quality content in display ads and emails. Most buyers need multiple touchpoints before they call.

Do these steps consistently and watch those commercial leads come knocking!

4. Leveraging Bidding Platforms and Public Projects

Another great way to get a steady stream of high-value roofing jobs. Start where the big contracts live… bidding platforms and public project portals.

Here’s how to get in the game and beat out many roofing contractors who skip this step:

• Find active bids. Check sites like GovWin, BidClerk, or SAM.gov for RFPs (Requests for Proposals) and RFQs (Requests for Quotes) in your area. Filter by “roofing” or “facility maintenance.”
• Stand out with your bid. Competitive pricing matters, but clarity wins. Submit clean proposals that highlight your certifications, safety record, insurance coverage, and similar completed projects.
• Play the long game. Every public project you win builds your reputation — and once you’ve delivered on one, it’s easier to land the next.

Stay patient. Government and commercial bids may take time, but they’re worth it. Consistency builds credibility. Credibility wins contracts.

5. Referral Programs and Partnerships

Always remember, your best roofing leads come from people who already trust you. Try referral networks and partnerships.

• Partner with complementary trades. Team up with HVAC techs, electricians, and property maintenance companies. When they spot roof issues, you’re the first call.
• Create a referral program. Offer simple incentives — gift cards, service discounts, or cash bonuses — for anyone who sends a qualified commercial lead your way.
• Build long-term alliances. Property managers and facility directors love dependable partners. Stay in touch, check in after projects, and offer maintenance plans to keep the relationship alive.

The simple stuff wins in the end. Doing great work and staying top-of-mind with satisfied customers are at the heart of a good marketing strategy.

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Tracking and Optimizing Lead Generation

All that hard work is wasted if there’s no proof of success.

Every lead, every call, every quote tells you what’s working. So, take a look!

CRM systems like JobNimbus, HubSpot, or ServiceTitan are great places to start. Businesses that use CRMs see a 29% jump in sales and 34% more productivity.

Keep an eye on three key metrics:

• Cost per lead (CPL): how much each inquiry really costs you.
• Close rate: how many of those inquiries turn into jobs.
• ROI: your ultimate truth — how much you’re earning for every dollar spent.

When you track, you learn. When you learn, you grow (and boost your customer base).

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Seize More Leads & Grow Your Roofing Business in 2025

You’ve got the skills. We help you turn them into steady, high-value jobs.

At Comrade, our roofing lead generation system delivers qualified, ready-to-hire prospects. You’ll get:

• Consistent leads: no more feast-or-famine seasons.
• Higher conversions: smarter AI targeting means more signed contracts.
• Scalable growth: systems that grow with your crew.

Lead generation is NOT a one-off fix. It’s an ongoing investment. You need continual testing, optimization, and adaptation to market shifts.

Partner with Comrade today! Our clients routinely see a 400% to 800% ROI, along with a 76% median revenue increase in the first year alone.

Claim your free website audit now.

Client Success
#2
https://btolroofing.com/
Area: Roofing
GEO: Dallas
Current Result: TOP-2 position for “hail damage roof repair”