A bug in the sink. A spider on the stairs.
If you’re on social media, creepy crawlies, beware!
(Give us a break. We came up with that in 10 seconds).
But on a serious note, 1 in 3 people use social media to discover new businesses. You absolutely need to have active accounts, and NO, you don’t need to aim for virality!
Even connecting with 100 local homeowners is super valuable.
But as Jay Baer, digital marketing expert, says: “Activate your fans, don’t just collect them like baseball cards.”
This article breaks down 15 practical social media for pest control ideas to bump up your online visibility.
We’ll show you how to get qualified pest control leads from Facebook, Instagram, YouTube, Twitter (X), TikTok, and more. Let’s roll!
Ready to 2.5x Your Lead Generation?
Join 330+ contractors who've transformed their business with our proven marketing strategies
Key Takeaways
- Narrow down to your ideal clients to avoid attracting people who wouldn’t hire you anyway.
- Optimize geo-tags consistently to get discovered in local feeds.
- Post educational and safety-focused content, positioning you as the go-to guy.
- Leverage before-and-after visuals and reviews to bump up homeowner confidence.
- Use short videos and service-specific ads to land more qualified pest control leads.
- Respond quickly and stay active, to never lose a lead to a competitor again.
Why Social Media for Pest Control Companies is Crucial in 2026
Social media is an exciting trailer for the main event: your services!
Data Reportal points out that 93.8% of the world’s population (regardless of age) uses social media every single month.
It is undefeated for massive local visibility, engagement, establishing your authority, and even booking jobs like crazy.
To quote marketing expert Seth Godin, “People do not buy goods and services. They buy trust.” Social media builds that trust!
Here’s what it does for your pest control company:
- Reaches buyers earlier, engaging people in moments of calm before they actually need you.
- Speeds up trust-building, as 71% of consumers are more likely to purchase based on social media referrals.
- Improves recall; repeated social exposure massively UPs your brand recognition.
- Shortens the decision cycle by answering common pest questions, making you “the” go-to guy.
- Boosts response rates; businesses that engage on social see higher message and inquiry conversion.
- Protects your revenue by keeping you visible year-round instead of only during peak infestation seasons.
Telos Pest Control Toronto does a fantastic job with their Facebook page! They use funny images of insects with witty captions like “POV, you check the door and it’s this.”
Humor always wins on social media!
How to Pick the Right Social Media Platform for Your Business
Social media is not like Pokémon. You DON’T gotta catch ’em all.
Choose 2-3 platforms that suit your target demographics, like age and homeownership status, and their mood/intent (for example, LinkedIn is more professional, while TikTok is casual).
The goal is to show up where your customers already hang, then slide into their feeds with a great post and a compelling CTA.
LinkedIn is the godfather of authoritative content.
It has MAD reach with over 1 billion global users.
Do you offer commercial pest services? This platform is a heavy hitter!
Luminous PR points out that around 80% of B2B social media leads come from LinkedIn. That means property managers, facility directors, and operations leads!
What LinkedIn helps you do:
- Prove authority by sharing certifications, licenses, and safety compliance.
- Signal long-term stability through company updates and commercial wins.
- Connect directly with property managers and decision-makers.
- Attract higher-quality technicians and property managers with money to spend!
This post about spider mites has over 100+ likes and is a great example of what hits on LinkedIn. It shows off a cool video of a drone spraying beneficial to kill mites. High-tech. High authority!
Facebook is still killing it with over 3 billion active monthly users!
This is where property owners ask, “Does anyone know a good pest control company?”
About 52% of consumers use Facebook to find local services, which makes it a natural home for your pest control Facebook ads and organic posts!
What Facebook does best for pest control:
- Real local, customer reviews that homeowners LOVE to read more than any sales page
- Community posts like “Just helped a family in Oak Park with a rodent issue.”
- Job photos (especially before and after) that prove you’re active in the area
Facebook is a BIG deal if residential jobs are your bread and butter. Don’t ignore it. Be sure to build a strong social media presence here.
Instagram is visual first. This is perfect for creepy, crawly pest services!
Psychologist Albert Mehrabian points out that 93% of communication is non-verbal. Research from 3M Corporation asserts that we process visuals 60,000 times faster than text!
What works on Instagram for pest control:
- Before-and-after photos that show the problem and the clean result
- Short Reels explaining what happens during a treatment or how you handle common pests
- Behind-the-scenes clips of techs on the job, busting those pesky bugs
- Quick Insta Stories that share a fact about your business, or even a local event you’re sponsoring
Posts with strong visuals get far more engagement than text-heavy ones! Keep that in mind in your overall social media strategy.
X (Twitter)
X is built for quick hits. Boom, boom, boom!
There are over 130 million active users and about 500 million tweets per day.
Use X for seasonal pest tips! Short alerts, reminders, and timely advice fit perfectly into the feed, especially when homeowners want quick answers.
Posts on X are also low effort and high frequency friendly, which makes staying active much easier.
What X works well for:
- Seasonal warnings like “Ant activity spikes after heavy rain.”
- Fast tips homeowners can use, like “Cockroaches love moisture. Fix leaky sinks today.”
- Timely reminders tied to weather changes or local conditions.
- Staying visible with eye-catching, to-the-point content.
We personally love Grace Gym’s tweet on “Tips for preventing mosquitoes.” It offers quick, home-made ideas on how to purge those pests. No wonder it has nearly 4,000 likes!
15 Killer Pest Control Social Media Tips for Local Leads
Creepy crawlies beware!
We’re about to drop 15 amazing pest control social media ideas, along with examples to get your creative juices flowing.
Take notes! These will help your pest control company gain ground in local markets, UP the trust factor, and generate leads like crazy. Keep scrolling!
1. Define Your Local Target Audience Clearly
Brian Chesky (CEO of Airbnb) nailed it when he said: “It’s better to have 100 people love you than 1,000,000 people sort of like you.”
Hear hear! For the love of HECK, get specific about your target audience.
Social media for pest control (like all good marketing) speaks to the people who can actually hire you.
But dig deeper! Homeowner targeting is different from property manager targeting. They care about different problems. Why lump them together?
Start with clear customer demographics:
- Specific cities, neighborhoods, or ZIP codes you serve
- Property types like single-family homes, apartments, or commercial buildings
- Seasonal pest issues like ants in spring or rodents in winter
- Common homeowner concerns like safety, speed, and prevention
For instance, Bay Property Management Group’s YouTube page did a great video on “Who is Responsible for Pest Control in a Rental Property?” Their whole page is dedicated to property owner/management content.
P.S. These types of targeted social media efforts help the algorithm figure out who to recommend them to!
Overwhelmed? Don’t stress. You can always hire a pest control marketing agency to zero in on your best clients faster and avoid wasting money.
2. Always Geo-Tag Posts to Capture Nearby Leads
Geo-tagging is worth gold on social media!
It’s the process of adding location-specific metadata (GPS coordinates, city names, landmarks, or specific venues) to posts, photos, or videos.
But should you bother? Well, as marketers like to say, “Relevance beats reach!”
No one wants an exterminator 3 states away. When you add a location to your pest control social media posts, platforms know exactly WHO to show it to.
Stack Influence reports that posts with a location tag get 79% more engagement than posts without!
How to use geo-tagging on social media like a GD pro!
- Hashtag the exact city, neighborhood, or suburb you serviced (#LincolnParkChicago, #KnoxHendersonDallasTX)
- Use location names homeowners actually say out loud, like “West Loop” or “Plano,” instead of vague tags like “Greater Chicago Area.”
- Pair geo-tags with real job visuals, such as a rodent exclusion photo labeled “Garage seal-up in Naperville.”
- Bonus: Also tag locations where you want more calls, like a high-value suburb or nearby city you are expanding into, not just wherever the job happened!
Bookmark this page and be sure to read this checklist again when you’re ready to post! These simple tips will help your pest control business thrive.
3. Optimize Your Social Media Profiles for Local Searches
Local clients want local pros!
Why would a Dallas homeowner care about an NYC rat exterminator? (They wouldn’t!)
SEO.com points out, “Brands can enhance their discoverability and drive more qualified website traffic with local social media SEO.”
That’s right! Social platforms are INSANE for brand discovery. Sprinklr found that 58% of folks find businesses on social media, outperforming traditional search and even TV ads!
Aerex Pest Control does a great job on its Facebook profile. It calls out their service area (Chicago) and uses keywords like “pest control company”.
How to tighten your socials for local searches:
- Use your exact business name in every profile name and handle, so prospects recognize you as the same company.
- Spell out your service areas directly in your bio or “About” section: “Serving Plano, Frisco, and McKinney.”
- Add your phone number and booking link to the bio or profile description so homeowners can contact you in one tap.
- Work service keywords into your bio and About sections, like “rodent control,” “termite treatment,” or “mosquito services,” without keyword stuffing.
Pair this with strong pest control SEO, and BOOM, you’ll make it ridiculously easy to find you locally.
4. Keep Your Branding Consistent Across All Social Platforms
Is your branding consistent everywhere?
Your logo, colors, and messaging need to echo on every platform, or else, you’ll confuse truly interested prospects.
Don’t believe us? Marq reports that a whopping 68% of businesses say that brand consistency drives 10% more revenue.
We’ll repeat: Brand consistency is VITAL in social media marketing for pest control companies.
Jeff Bezos reminds us, “Your brand is what people say about you when you’re not in the room.”
Pest control marketing is where you can turn that conversation in your favor! What to keep consistent everywhere:
- The same logo and profile photo across Facebook, Instagram, and LinkedIn
- The same brand colors and photo style, so posts feel recognizable at a glance
- The same service descriptions that explain what you do in the same clear language
- The same contact info (important!) that you update ASAP if anything ever changes
Prioritize this today: Check all your social media profiles and fix any inconsistencies stat.
5. Post Safety and Prevention Tips Homeowners Can Use
No one wants to be “sold” to.
Psychologically, people prefer to feel like choosing you was their decision.
American businesswoman, Mary Kay Ash, puts this perfectly: “Pretend that every single person you meet has a sign around his or her neck that says, ‘Make me feel important.’ Not only will you succeed in sales, you will succeed in life.”
That’s the core of effective pest control social media marketing! Value first. Sales second!
Here are some fantastic education content tips:
- Share quick prevention tips people can act on immediately, like “Wipe down pet bowls at night to avoid ants.”
- Post one-time home safety checks, such as “Seal gaps around utility lines with caulk this weekend.”
- Use seasonal reminders like “After heavy rain, check basements for moisture.”
- Explain the WHY behind the tip; educational posts earn more trust than promotional ones.
- Offer small wins homeowners can control themselves, like creating simple home-made sprays. That empowers them to call you when the big stuff happens.
Planting and Gardening does a brilliant job of educational content. They have a post on store-bought ingredients to create natural sprays for all sorts of pests.
It gained 1.4K likes and 46 comments!
Leads Up, Bugs Gone! Double, Triple, and Even Quadruple Your Local Jobs at Comrade.
Give Me More Leads!6. Share Before-and-After Pest Control Results
Cue the dorky girl with the glasses getting her makeover!
People love before-and-after photos for pest control because they offer undeniable, visual proof of transforming an anxiety-inducing problem (bugs!) into a satisfying, solved result.
Balson Pest Control’s Facebook post showing their technician’s work fixing a damaged wall caught our eye… even though we’re not in the market for a pest control business!
Oscar Pest Control humbly bragged about their work as well, with stunning before and after shots.
What makes before-and-after posts powerful:
- Show the full transformation, like a crawl space before rodent exclusion, and the same space sealed and pest-free afterward.
- Add captions that explain exactly what you did and why, e.g., “Sealed entry points and added bait stations — ants gone in 48 hours.”
- Share local examples, like “Bed bug treatment in Elmwood Park. Here’s the difference one visit made.”
- Pair the photo with a quick testimonial or comment to boost your credibility!
This type of “see-it-with-your-own-eyes” proof is a HUGE motivator for people. Seeing someone else achieve a goal acts as a catalyst for our own.
7. Use Short Videos to Explain Your Services
72% of prospects LOVE watching short videos.
That’s precisely why platforms like TikTok have exploded with 1.04 billion monthly users, and people are watching 260 videos on average every 30 minutes!
Use this in your social media for pest control strategy. Short-form videos consistently earn higher engagement than static posts.
What types of short-form videos go VIRAL:
- A quick walkthrough of what happens during a typical pest treatment visit (transparency for the win!)
- A simple explanation of why ants, roaches, or rodents keep coming back (remember how we said offer value first, sell second?)
- A short “what we look for first” clip showing how technicians inspect entry points, nests, or moisture issues.
- A quick “when it’s time to call a pro” video that helps homeowners spot warning signs early.
We love R&R Pest Control’s TikTok about the 3 red flags to watch out for when choosing a pest control agency.
It’s 26 seconds (to the point) with very striking, quick shots of a technician working around a house.
No wonder it’s currently sitting at close to 2,000 likes!
8. Run Targeted Ads for Specific Pest Control Services
Paid social media ads are the ULTIMATE cheat code.
Pest control social media advertising helps you beat limited organic reach (instead of being seen by 100 people, you can get seen by 10,000+).
It’s no wonder that 98% of brands run ads on at least one social media platform!
Word to the wise: Ads tailored to a clear service and location consistently outperform and bring you way better pest control leads.
Restoranation has an excellent Facebook ad offering 20% off their mould testing services. It kicks off with relatable warning signs. Love it!
And hey, it has well over 400 likes, so it definitely resonated.
What works in targeted ads:
- Get specific about who you’re targeting and what you want them to do. Your ads must speak directly to the right problem.
- Stop the scroll with strong visuals and tight copy; you’re competing with a very cluttered feed.
- Use real photos, videos, and customer content. 62% of people prefer authenticity over polish.
- Dial in targeting and retargeting by focusing on location, homeowner status, and people who’ve already interacted with you.
- Test, tweak, repeat by swapping headlines, visuals, and CTAs.
- Design everything for mobile first. 95% of people access social media from their phones.
Want more clients for your dollars? Read our step-by-step pest control marketing guide today.
9. Showcase Real Customer Reviews and Success Stories
Are reviews important? Heck yes!
Flat Line Agency reports that 99% of people read reviews before making a buying decision.
It all ties back to the bandwagon effect (or as the kids say, Fear of Missing Out).
Rivyo points out, “When people see a product is highly rated, they feel a psychological pull: ‘If everyone’s buying this, maybe I should too.'”
But there’s a catch: 4.5 stars beats out a perfect 5-star rating, as per the experts at Whistler Billboards. “It feels authentic rather than manufactured,” they point out.
How to collect and use pest control reviews:
- Encourage pest control testimonials that name the problem and the result, like “Rodents gone in 2 days.”
- Turn those into short stories that hit on an emotion: “This client slept through the night for the first time in 2 weeks after our mosquito extermination.”
- Leverage striking photos of real techs with real customers, shaking hands, posing in front of their now rat-free basements. No stock or AI images, please.
- Offer an incentive for clients to leave reviews: 20% off your next mould removal service!
P.S. We personally love Scherzinger Pest Control’s Google reviews. A cool 4.8 stars with reviews that specify “informative technicians” and “reasonable pricing”.
Super compelling for a potential client reading this!
10. Respond Quickly to Comments and Direct Messages
Hey, we all like a little attention 😉
You don’t have to reply to everything. Spend 30 minutes a day responding to comments.
This builds a positive customer communication experience, and motivates other folks to comment, too (boosting your social media engagement!).
As for your DMs, lead response time is vital. Chili Piper suggests the “golden response window” is 5 minutes!
You will be 100 times more likely to convert those leads if you respond in 5 minutes or less, than if you wait even a few minutes longer.
How to stay on top of your comments and DMs:
- Turn on app notifications for comments and DMs so questions don’t sit unanswered for hours.
- Create saved replies for common questions like pricing ranges, service areas, and availability.
- Assign one person per day to check messages during set windows, such as morning and late afternoon.
- Send a quick acknowledgment like “Got this — we’ll follow up shortly,” even if details come later.
Multipro Pest Management stays super active in their TikTok comment section, answering questions and even leaving likes. Nicely played!
11. Pin Your Strongest Posts to the Top
Your “pinned” post will catch their eye first.
This is a feature on most social media platforms that locks a specific post to the top of your profile. That way, visitors see it instantly.
It should (ideally!) be content that best represents your brand. The ideal pinned post should have high engagement, be visually appealing, and include a clear call to action (CTA).
Bonus: Pinning your best pest control social media post also boosts its social media visibility further.
And hey, keep updating it!
Social Pilot points out, “The pinned posts can be regularly updated by brands and marketers to announce the latest product news or promotions.”
How on earth do you choose what to pin?
- Pin a trust post, like a screenshot of a 5-star Google review that says “After 3 companies failed, they finally got rid of our roaches.”
- Pin visual proof, such as a before-and-after of termite-damaged wood next to the treated, sealed result.
- Pin a local, urgent post, for example, “Carpenter ants spotted in Plano this week. We’re already in your neighborhood today.”
- Pin a clear action offer, like “10% off your first service this month.”
On TikTok, Rand R Pest Control pinned a video of an effective termite cleaning job that garnered 18 MILLION views!
12. Repurpose Blog Content Into Social Media Posts
Do you already have a blog? You’re sitting on a content buffet!
Use these gems from your pest control website on your social media. This is called content repurposing.
This lets you “slice up” one good blog idea like “How to Kill Termites” into 5+ social media posts.
The social experts at Big Cat Creative corroborate this idea, “A blog post has its 15 minutes of fame. Repurposing it is a great way to get NEW eyes on the same message.”
For social media marketing for pest control companies, this also keeps your messaging consistent across all platforms.
How to repurpose your blog content for social posts:
- Turn each blog section into a quick tip post: Scratching at night, droppings near baseboards, and gnawed wires could be 3 separate posts about rodents nesting in your walls.
- Break a long blog into a swipeable carousel, such as one slide for “Why ants return,” one for “Where they enter,” and one for “When DIY stops working.”
- Convert FAQs into short video scripts, like a 30-second clip answering “How long does a cockroach treatment take?”
- Use simple infographics to show prevention, for example, a checklist of steps to reduce moisture indoors.
Do this religiously. It will make your life 10 times easier when you don’t have to spitball new ideas for every single social media post.
13. Show Your Local Community Involvement
People LOVE companies that show up in their local community.
Harvard Business School reports that 77% of consumers prefer companies that host charities, sponsor local events, and give back.
As the saying goes, “Familiarity breeds trust.”
Seeing your logo at a school event or community cleanup makes your business feel trustworthy.
Tie this back to your pest control social media! Instead of only plugging your services, show what real community involvement looks like:
- Slap photos of your logo on Little League jerseys, a banner at a school fundraiser, or your truck parked at a youth sports game.
- Post about community events like a neighborhood cleanup, block party, or local fair where your team volunteered.
- Shoutout local partners such as property managers, HOAs, schools, or nonprofits you work with or support.
Trust us. Nothing — and we mean, NOTHING — beats neighborhood trust. So, make sure to anchor your brand locally in 2026.
14. Show Off the Team Behind Your Pest Control Service
Opening your doors to a stranger is a kinda nerve-wracking.
Your clients want to know who is coming.
Our advice: Put faces to your company name on your social media for pest control. This humanizes your brand instantly.
Posting about your team also snowballs engagement! As Infinity points out: “All it takes is one tag in your caption for the post to be spread to the employee’s connections and then their connections’ connections!”
How to show off your all-star team on social media:
- A clear photo of each technician in uniform with their first name: “This is Jake — Certified pro in wildlife exclusion.”
- A short line about experience or specialties, such as “Our go-to guy for bed bug treatments.”
- One personal, light detail that makes them memorable, like “Paranoid in a good way. Always double-checks entry points.”
- Fun but relevant quirks, such as “Can spot ant trails in seconds.”
This is also an excellent way to boost team morale. Who doesn’t love a shout-out from the boss?
15. Promote Seasonal and Limited-Time Offers
Pests are punctual! They run on a calendar; therefore, your offers should too.
Use limited-time offers tied to the season. As the Fish Agency rightly stresses, “Limited-time offers aren’t just about scarcity. They’re aboutcreating excitement.”
In that same article, they mention: limited-time offers can dramatically boost sales, sometimes by as much as 300%.
And like we said in tip #11, PIN these offers to the top of your social media profiles.
But what on earth do you promote? Here’s a great blueprint to swear by:
- Spring: Termite inspections or ant prevention before colonies explode
- Summer: Mosquito control when backyards become unusable
- Fall: Rodent prevention as temperatures drop and pests move indoors
- Winter: Crawl space and entry-point sealing
Telos Pest Control Toronto does a great job here. They made a post offering 25% off pest control services and created a striking visual that highlights that in RED!
Before We Say Goodbye… Last Chance to 4X Your Leads
Congrats! You now have 15 battle-tested social media tips. Here’s a quick recap:
- Define your local audience before you post
- Geo-tag posts and optimize your profiles
- Pin your strongest post to the top
- Lead with reviews and educational content
- Respond quickly to comments and DMs
- Go offline and build goodwill by participating in your local community
But do you really have 40 extra hours a week to plan content, respond fast, run ads, and track what’s working? NO! You’re too busy running your crews.
Contact Comrade Digital Marketing today. Over the last 18 years, we’ve helped over 300+ service businesses explode their online visibility and attract qualified leads with our SEO, PPC, and web design strategies.
In the first 12 months alone, our clients see 400% more qualified job inquiries! Ready to take control?
Book a consultation now ($499 value, free for a limited time).
FAQ
-
What type of content should a pest control company post on social media?
Put yourself in your clients’ shoes. Post the kinds of things they want to see. That means pest prevention tips, seasonal warnings like ants in spring or rodents in fall, before-and-after photos from your jobs, and honest customer reviews. Do NOT flood your page with sales pitches, please!
-
How often should a pest control business post on social media?
For most local companies, 2–4 posts per week is enough. Consistency matters more than posting every day. Match your posting to pest seasons, post more when issues spike, and don’t stress during slower periods.
-
Can social media actually generate leads for pest control services?
Yes. Social media keeps your business visible, familiar, and easy to contact. Try local ads, service-focused posts, and clear contact buttons to rope in more local calls and bookings.
