4 min read
Updated: November 10, 2021

3 Tips for Setting Your Law Firm Up for Success

You put your heart and soul into your law firm, but unfortunately, the only thing that is guaranteed is that your firm will face a ton of competition; success requires more than hard work. This is why vast majority of lawyers make less than they deserve, after spending years in school, incurring student loans, and working their tails off for somebody else. 
3 Tips for Setting Your Law Firm Up for Success

Instead of stewing and fretting about it, there are a number of strategies you can employ to increase the likelihood of success. Here are some steps you can take to make your law firm successful:

Invest in Marketing the Firm

It doesn’t matter what type of business you are in; marketing is crucial for helping it get off the ground. This is especially true for a law firm because you could have the best lawyers in the world, but if no one knows about them, you’re out of luck.

The best law firms view marketing as an investment. Getting more clients is your return on investment (ROI). All of this is well and good, but how do you go about putting this marketing into practice? Experienced marketers would have many suggestions for you, including tips such as having a best-in-class website (it’s important that prospects view your firm as one of the best), high visibility online (more on that below in SEO section), high-performance ads, good content marketing, and, of course, building meaningful client and referral relationships with other lawyers, and getting as many referrals from satisfied clients.

Keep Your SEO Practices Up to Date

Like any other type of business, a law firm has to do everything in their power to make sure they get their search engine optimization in order so that their website ranks on page one of the search engines. This is a very important subject as 65% of all people who search for legal help online, and there are thousands in every US metro area, visit  law firm websites they see on page one. Want to know more? Learn about law firm SEO.

Bring in Good Partners

There is no question that partnering with experienced lawyers would be a huge asset to your law firm. Having highly-qualified partners would be great for your clients and help your firm get more visibility and online reviews. Consider the fact that adding a good criminal lawyer, who can clearly explain difficult concepts and can help their clients understand the ins and outs of the process they’re going through, can elevate your firm’s reputation and attract more clients in the future.

If you apply these ideas at your firm, there is little doubt that it will grow. Of course, if you are just starting out, you will have to put one foot in front of the other and pay your dues. However, once you implement these ideas at your law firm, you will get there sooner rather than later.

Comrade is a Chicago based digital marketing company that specializes in website design and marketing for attorneys.

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I hope you enjoy reading this blog post.

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About the Author
Sasha Berson
Sasha serves as Managing Partner and VP of Client Solutions for Comrade Digital Marketing, a Chicago-based marketing agency dedicated to solving client’s most pressing digital challenges.
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