Best Legal Directories For Lawyers in 2024

Tap into the power of online directories to boost your visibility and attract more clients.

In the ever-evolving landscape of the legal profession, visibility and credibility are vital for success. As we venture into 2024, it’s crucial for lawyers to leverage the power of legal directories. These platforms not only enhance your online presence but also connect you with potential clients. In this blog, we will explore the best legal directories for lawyers in 2024, highlighting their features, benefits, and how they can propel your practice to new heights. Stay tuned to equip yourself with this essential tool for your legal career.

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What Are Legal Directories?

Legal firm directories are essentially repositories or databases containing attorneys and law firms, typically sorted by geographic location and practice area. Most law firms use them as a way of promoting their practice. Some directories are free, and others are available for a one-time or periodic fee.

Why lawyer should choose directories

Legal directories are platforms that list and provide information about lawyers and law firms, serving as a resource for potential clients to find legal services

The best law firm directories make it easier for potential clients to find your practice and also offer valuable marketing opportunities such as lead generation, search engine optimization (SEO), and social proof. Some legal directories even rank firms using criteria such as capability, experience, and expertise in their jurisdiction or practice area.

Looking for trustworthy lawyer review sites? Check out our top recommendations in our latest blog post.

The Benefits of Legal Directories

You can reap several benefits from listing your practice in the best legal directories:

  • Lead Generation: Legal directories offer an excellent platform for lead generation. By having your contact information accurate and up-to-date, you increase the chances of prospective clients finding your services. These directories categorize businesses, making your listing visible to related searches, often generating more leads than a company’s website. Moreover, prospects appreciate the convenience of sorted information, increasing the likelihood of them visiting your site.
  • Strengthen Business Reputation: Although some law firms worry about negative reviews, the benefits of positive reviews far outweigh potential negatives. Prompt responses to any negative feedback indicate high customer engagement, which Google values, thereby enhancing your online reputation.
  • Improve Brand Awareness: Legal directories help improve brand awareness. Even if users don’t click on your listing, they still see your brand, familiarizing themselves with it for future engagements. Each encounter with your brand on these platforms contributes to your overall brand recognition.
  • Connect with Clients Faster: Many directories sort listings by location, making it easy for potential clients to find your firm. Having your contact information readily available online helps you connect with clients faster, giving you an edge over competitors.
  • Boost Law Firm SEO: High-quality legal directories can significantly boost your law firm’s SEO. As these directories are relevant and useful, search engines reward them, enhancing your site’s visibility. More backlinks from these directories result in higher search engine rankings. Plus, most directories provide a brief description of your website, further improving visibility and appeal to potential customers.

Elevate your law firm’s online presence with expert SEO strategies tailored for lawyers. Explore our comprehensive guide today.

The Top 10 Best Lawyer Directories

Legal directories provide yet another route for clients to find your firm. Being included in the following ones makes your firm more respectable, and Google rewards law firms listed on the best lawyer directories with higher rankings.

1. Google My Business Directory

The Google My Business (GMB) Directory is a global listing of businesses managed by Google. Lawyers can add their law firms to the directory for free, which then appears on Google Search and Google Maps searches.

What is GMB

Google My Business Directory is a platform for businesses to manage and display their information on Google

It includes information such as the law firm’s name, address, phone number (NAP), business hours, etc.  As Google is the top search engine online, listing your law firm with Google’s My Business is essential for SEO.

Somo useful GMB data:

  • Local businesses receive 94% of calls from GMB on weekdays.
  • The average enterprise is discovered in 1,009 searches per month.
  •  56% of actions on Google My Business listings are website visits.

2. FindLaw

What is Findlaw

Findlaw’s homepage

A comprehensive legal database, FindLaw provides law-related information for attorneys and consumers, including statutes, news, and blogs. As a part of Thomson Reuters, FindLaw includes a Lawyer Directory featuring attorneys nationwide across over 110 practice areas. It is also affiliated with Super Lawyers, LawInfo, and Abogado.

3. Avvo

What is Avvo

Avvo is an online legal directory that provides profiles and ratings for lawyers, helping them enhance their online visibility and ranking

Avvo is an online legal directory for lawyers and the public. It contains client reviews, peer attorney recommendations, and disciplinary actions taken against attorneys. Avvo’s reach is wide, and it’s usually one of the first sites your clients or potential clients will see on search engine rankings.

4. Super Lawyers

What is Super Lawyers

Super Lawyers is a platform that recognizes outstanding lawyers and provides a comprehensive directory of top legal professionals

Founded in 1991, Super Lawyers is a peer-reviewed rating service of exceptional lawyers from more than 70 practice areas who have attained high levels of peer recognition and professional accomplishment. The selection process includes independent research, peer nominations, and peer evaluations. In addition to peer recognition, each candidate is also evaluated on 12 indicators of professional achievement.

5. Martindale-Hubbel

The Martindale-Hubbell network has evolved from a simple list to a leading global network of more than one million lawyers with a portfolio of websites and tools. Law firms can use their online products and services to enhance their local SEO rankings and attract more prospects with pay-per-click advertising, social media, and optimization services.

6. Justia

What is Justia for lawyers

Justia is a platform that offers free legal information, lawyer listings, and resources for individuals seeking legal assistance

Aside from being a lawyer directory and portal, Justia also offers website development services and attorney SEO services. Like most legal directories, it provides both free and premium listings. Justia uses bar association information to create profiles for all lawyers in the United States. Lawyers who pay a fee to claim their profile will also appear on the Legal Information Institute (LII) website.


What is for lawyers is a useful platform for lawyers, as it provides online visibility, lawyer profiles, and resources to connect with potential clients

This legal directory has a Moz domain authority of 69, and a Moz page authority of 37, both of which are some of the highest in the business. only does paid listings and offers a dofollow link back to your website. It provides over 700,000 keyword rankings, making it a strong contender as one of the best law firm directories in general.


NOLO is one of the most popular and free legal directories for attorneys and law practices, with over 100,000 legal professionals listed on its site. Users can access attorney profiles, ratings, and reviews to discover an attorney or firm that fits their specific needs. NOLO also offers expert legal articles related to law topics which are helpful when searching for new legal information.

9. provides freely accessible information about the law, government, and related professions for the legal profession, businesses, and consumers. With more than 4 million edited pages, it is the largest non-subscription legal directory in the world. Its directory of law firms and networks covers 195 countries with 5,000 cities in 260 practice areas.

10. is ranked 8th overall among law firm directories and the only mediation directory in the top 100! It is the world’s leading mediation website and provider of online services for mediation professionals and programs.

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Top Lawyer Directories for Each Legal Practice

In recent years, legal directories have become very specialized. Here will take a look at what special directories your law firm can register in to grow your practice.

Personal Injury Lawyer Directories Criminal Defense Lawyer Directories Family Law Directories
Enjuris National Association of Criminal Defense Lawyers North American Family Law
National Academy of Personal Injury Lawyers The National Trial Lawyers Top 100 Criminal Defense Attorneys American Academy of Matrimonial Lawyers
Personal Injury Warriors National Academy of Family Law Attorneys

How to Choose a Directory for a Small Law Firm?

Small law firms that service a specific geographical area will fare better investing in a Google My Business profile and more niche, local directories. Certainly, they should list themselves in larger directories; however, the more local ones will serve them better. That’s because 80% of local searches convert. Law varies from state to state, so there’s little point in listing in massive directories only to be ranked at the bottom of the list. An optimized Google My Business profile, and investing in Local Service Ads are guaranteed to drive relevant leads to your law firm.

How to Optimize Your Legal Directory Profile

Online legal directories inform Google and other search engines that you exist. You can maximize their potential by following these steps:

1. Start With the Most Popular (and Relevant) Lawyer Directories

Those directories that have the highest number of users specific to your industry are the best for your business.

Try ‘google-ing’ your business type+location (e.g., a personal injury lawyer in Leeds) and see which directories appear on the first 3 pages of Google results – those are the ones to focus on first.

Important Questions to Ask

  • How many people will see your listing on a monthly basis?
  • What is the average click-through rate?
  • How many leads will contact you after viewing your listing? Directory sites can track how many people click on your website’s link or fill out your contact form. Although some directories may be reluctant to share that information, you (or better yet, your digital marketing agency) should insist on it.

It is also important to know your law firm’s online metrics to better understand the expected ROI on this marketing investment:

  • What is the call-to-client conversion rate? That is, how many calls from different prospects will it take to land a paying client?
  • How much do you earn per client, on average?

2. Fill Out Information Accurately

Make sure that your NAP (business name, address, phone number) is the same in all directories. For example, do not use “st.” if your address is “street.”

Using online directories allows you to add details such as business descriptions, your URL, your firm’s expertise, and images, for example. This also provides you with the opportunity to optimize your website for high-volume keywords. So, be sure to optimize your listing to the fullest extent possible!

Lastly, you must update your listing if your business number, website, or location changes. Top legal directories are dynamic websites where clients can learn more about your business. You don’t want someone to leave a negative review because your information is outdated.

3. Gather and Showcase Reviews

Client reviews have the power to increase credibility, visibility, and sales for your company. It is important to have good reviews and ratings to prove to clients that your law firm provides excellent service and policies.

Reviews about your law firm are driving forces to success

Customer reviews are important for lawyers as they build trust, credibility, and help attract potential clients

Customers tend to trust online reviews, as most of them will browse your reviews before deciding to call you. Although clients may leave reviews organically, it doesn’t hurt to develop a review strategy for showcasing social proof online.

This is why it’s so critical to provide clients with an easy and convenient way of leaving reviews. Don’t believe us? According to Thomas Reuters, Two-thirds of clients (over 50%) said they would be more likely to hire a lawyer with peer and client reviews.

Want to boost your online reputation? Learn effective strategies for obtaining quality online reviews in our latest article.

4. Promote Your Legal Practice

Many law firms include too much distracting information in their directory listings. If potential clients want additional information, direct them to your law firm’s website!

A directory listing should convey two things: 1) why a visitor should choose you (what makes you unique, valuable, and different), and 2) why a visitor should visit your law firm’s website (refer to more information on your website).

An online directory listing is not intended to tell consumers everything about you, but rather to distinguish yourself as an experienced specialist from the general marketplace and encourage them to visit your law firm’s website.

5. SEO Still Matters

The most important driver of local SEO remains your website, and the best directories are merely tools to enhance your SEO strategy and drive more traffic to your site.

How SEO influences lawyer ratings

Use relevant keywords for building a local SEO strategy by incorporating them naturally in local business listings

Most directories allow you to provide a link with keywords describing your site. Getting links with targeted keywords/phrases will help you rank higher than your competitors.

Maintaining your SEO strategy is also always a good idea. The popularity of keywords fluctuates; therefore, you may need to make some tweaks to yours regularly.

Are Legal Directories Worth It ROI-wise?

Suppose you pay the best law firm directory $500 a month. If 1,000 people see your listing, you’ll have a 3% click-through rate—that’s 30 people who will click on your listing. Let’s say out of those 30 people, 20% contact you, which equals six people. A 30% conversion rate gives you two additional clients per month, meaning you’ve paid $250 per converted client. Now you should know how much each client is worth to you.

Let’s say you’re a personal injury lawyer. You make $3,000 — $5,000 on state cases and $15,000 to $75,000 on federal cases. You can average that number out for both types of clients, but either way, the numbers work out very well — you’ve paid $250 per client, and you’re earning thousands from each.

Unlock the power of marketing ROI for lawyers and enhance your practice’s success – read our insightful article.

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Work with Legal Marketing Professionals

According to Thomas Reuters US Consumer Legal Needs Survey, almost a third of respondents who needed legal services turned to law firm directories, and 24% began conducting online research for law firms within a day.

You’ve come to the right place if you’re looking to jump-start your digital marketing or get listed on online legal directories. Comrade is a full-service digital marketing agency that helps law firms build their presence and get more leads. Our experts blend creativity & technology to help transform & grow your business. Contact us today for a free, no-obligation consultation.

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How Long Will it take for Legal Directories to Bring in New Clients?

Keep in mind; you should give legal directories at least 6 months to a year to show results. Don't rely on data from a single or two-month experiment. Budget a portion of your marketing budget for testing legal directory listings, and stick with the ones that perform best. Be prepared to switch platforms if you notice a decrease in the quality or quantity of leads from a platform you previously used. Directories are in constant competition, and some simply grow more rapidly than others. Finally, it is essential to remember that directories are useful for B2C attorneys, not so much for corporate lawyers.

In what cities do you operate?

Comrade originates in Chicago, but we worked all around the United States. We can help your business grow and increase revenue whenever you are. We have offices across most major cities in the US. For example, we can offer SEO services in Baltimore or Madison. You can even find our SEO experts in Atlanta! If you want to know more about our Seattle SEO company or find out how exactly we can help you, contact us via the phone or email.

About the Author
Ivan Vislavskiy is Comrade Digital Marketing’s co-founder and fearless leader, spearheading the agency’s production department.
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Ivan Vislavskiy

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