Search engine optimization (SEO) is a marketing strategy that improves the quality and quantity of website traffic to a website or a web page from search engines. SEO for DUI lawyers targets unpaid traffic that originates from different user searches online.
Why does this matter? Well, nearly 100% of clients seeking legal advice search online. DUI attorneys who use SEO automatically improve their website’s visibility and rank higher on major search engines.
The higher your website ranks, the more likely your target audience will click on it. DUI attorney SEO is competitive but can be immensely profitable with the right SEO strategy.
Moreover, criminal defense firms SEO can help you attract new clients while simultaneously protecting the reputations of your current ones. By managing your criminal defense clients’ reputations online, you can help them build trust and credibility – two essential components of a winning criminal defense case.
We’re often asked by criminal defense attorneys if PPC is better than SEO. In most cases, PPC and SEO campaigns work best when integrated and strategically aligned to achieve overall marketing goals.
Obviously, there are differences between the two. Firstly, PPC is paid ads that appear at the top of Google’s search results, above organic listings influenced by keyword relevance. Secondly, traffic from SEO’s organic search results is free, whereas traffic from PPC has a cost for each click.
If you have a budget for criminal defense attorney marketing and want an immediate impact, then implementing a PPC campaign with relevant keywords will deliver results. However, it can take time (A/B testing) to get the right ads to convert.
On the other hand, law firm SEO for DUI attorneys offers the best marketing ROI for law firms over the long term. You don’t constantly have to pay for website traffic from prospective clients. With SEO for DUI, you can drive direct traffic to your site for as long as you have the site up and running. Traffic from search engines is much more likely to turn into paying customers and this goes for any industry. Over time, you’ll find that the amount of traffic you get increases and that more of those people will turn into paying customers.
However, SEO generally takes at least six months to start showing an ROI, which is why criminal defense law firms tend to pump marketing spend into PPC, as it’s highly profitable in short-term strategy.
Unlike PPC, an SEO campaign works for your law firm 24/7. In fact, SEO is a lot like compound interest. Let’s say you have an FAQ section on your website with long-tail keywords like “what is the best scenario for a DUI in New York?”
If we assume you’ve done correct keyword research, this example illustrates you’re correctly answering user queries. The added location is also beneficial to local SEO. Over time, you’ll gain foot traffic from users looking for the exact answer to this question, which will improve your ranking.
Unsurprisingly, the top three websites ranked on Google search results pages receive 75% of traffic. If that was your law firm’s website, you’d receive more than half of the market share on search engine results pages.
One of the best things about SEO for a criminal defense attorney is that it works with new and existing legal websites. You can build a new law website from scratch, and optimize its structure and affiliated content marketing material. Or, you can revamp your existing website.
A word of advice: You should have a mobile-friendly website before you attempt any PPC marketing, this includes ensuring it is SEO optimized.
So, in some ways, it seems futile to pump out PPC campaigns if you don’t have a solid SEO campaign to begin with, and that’s because both work together.
Combining SEO and PPC tactics tends to deliver the best outcome for DUI lawyers. Instead of pitting the two against each other, see if you can get the most out of your law firm’s marketing budget by:
PPC and SEO shouldn’t be siloed if you want to improve your search engine results. However, you should create an effective SEO strategy for your DUI law firm first!
Knowing the fundamentals will propel your website to rank first on search engine result pages (SERPs), increasing client acquisition.
Implementing SEO on your website ensures that it satisfies the technical requirements of modern search engines. Strategically using high-ranking keywords helps search engines like Google crawl and index (gather) the relevant information to rank your site accordingly. Mobile and user-friendly websites with optimized URLs, navigation, and site layout structures, as well as good backlinks for lawyers, outperform their competition.
DUI lawyers whose SEO strategies succeed produce superior quality blogs. They do extensive market research and craft relevant, in-depth copy that’s SEO optimized. In addition, law firms that implement content marketing with specific criminal defense lawyer SEO that answers common questions from potential clients will attract more traffic.
For example, if you specialize in first-time offenders, you should create content that answers questions first-time offenders might have and provide use successful case examples to encourage them further to act on your content’s call-to-action (CTA).
Publishing relevant blog content won’t yield results unless it is SEO optimized. Using the correct technical SEO keywords in titles, body content, image tags, and URLs is the least needed to secure high search rankings.
Keywords are words and phrases that searchers enter into search engines. A full-service digital marketing agency can help you determine which law SEO keywords are most relevant to your criminal defense law firm and optimize your blog content accordingly.
Almost half of all Google queries are local searches. Potential clients will search for criminal defense lawyers in their area. Utilizing criminal defense local SEO ensures your website appears on local search result pages. When your SEO is geographically focused, you attract prospective clients within your niche market’s radius, who you are likely to represent.
Google My Business, for example, is a cost-effective local SEO marketing tool. At present, the tech giant possesses 92.2.% of the search engine market share, meaning most of your local traffic will come from Google. Having criminal defense local SEO will dramatically improve visibility and zone in on meaningful impressions that matter.
If you want your website to be featured in Google’s featured snippets, you need to make sure you’re using SEO. Featured snippets are a special type of search result that appear at the top of the search results page. They’re designed to give users quick and easy access to information from websites.
In order to be featured in a featured snippet, your website must be optimized for SEO. This means using the right keywords, providing informative and well-written content, and making sure your website is easy to navigate. If you can do all of this, you’re likely to see your website appear in featured snippets more often.
A well-executed SEO campaign (including local SEO and franchise SEO) is the backbone of legal marketing. Search engine optimization gets new site visitors to your website. Together with other marketing strategies, it builds brand awareness and solidifies your criminal defense law firm as an industry leader.
At Comrade Digital Marketing Agency, we’re driven by SEO success. On average, our law firm clients experience a 55% increase in transactions with our SEO strategies. Our SEO specialists can optimize your website’s architecture, on-page SEO, and more. To get you started, we’ll provide a complimentary SEO audit of your law firm’s website.
Comrade originates in Chicago, but we worked all around the United States. We can help your business grow and increase revenue whenever you are. We have offices across most major cities in the US. For example, we can offer SEO services in Washington D.C. or Philadelphia. You can even find our SEO experts in Jacksonville! If you want to know more about our Orlando SEO company or find out how exactly we can help you, contact us via the phone or email.
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