5 min read
Updated: December 01, 2021

SEO: Why It’s Critical for Criminal Defense Lawyers

Why Is SEO Important For Criminal Defense Law Firms?

Search engine optimization (SEO) is a marketing tactic that improves the quality and quantity of website traffic to a website or a web page from search engines. SEO for criminal defense lawyers targets unpaid traffic that originates from different searches online. Nearly 100% of clients seeking legal advice search online. Criminal defense law firms who use SEO automatically improve their website’s visibility and rank higher on major search engines. The higher your website ranks, the more likely potential clients will click on it. Criminal defense SEO is competitive but can be immensely profitable with the right SEO strategy. 

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How to Create an Effective Criminal Defense Lawyer SEO Strategy?

Knowing the fundamentals will propel your website to rank first on search engine result pages (SERPs), increasing client acquisition. 

Build an Optimized Criminal Defense Attorney Website

Implementing criminal defense SEO on your website ensures that it satisfies the technical requirements of modern search engines. Strategically using high-ranking keywords helps search engines like Google crawl and index (gather) the relevant information to rank your site accordingly. Mobile and user-friendly websites with optimized URLs, navigation, and site layout structures, as well as copy, outperform their competition.

Regularly Publish Topical and Interesting Content

Criminal defense attorneys whose SEO strategies succeed produce superior quality blogs. They do extensive market research and craft relevant, in-depth copy that’s SEO optimized. In addition, firms that publish blogs with specific criminal defense technical SEO that answer common questions from potential clients will attract more traffic. 

For example, if you specialize in first-time offenders, you should create content that answers questions first-time offenders might have and use successful case examples to encourage them further to act on your content’s call-to-action (CTA).

Optimize Your Blog Content

criminal defense SEO blog

Publishing relevant blog content won’t yield results unless it’s SEO optimized. Using the correct criminal defense technical SEO keywords in titles, body content, image tags, and URLs is the least needed to secure a higher page rank. 

Keywords are words and phrases that searchers enter into search engines. A full-service digital agency can help you determine which keywords are most relevant for your profession and optimize your blog content accordingly.

Invest in Local SEO for Criminal Defense Lawyers

criminal defense local SEO

Almost half of all Google queries are local. Potential clients will search for criminal defense lawyers in their area. Utilizing criminal defense local SEO ensures your website appears on local search result pages. When your SEO is geographically focussed, you attract clients within your niche market’s radius, who you are likely to represent. 

Google My Business, for example, is a cost-effective local SEO marketing tool. At present, the tech giant possesses 92.2.% of the search engine market share, meaning most of your local traffic will come from Google.  Having criminal defense local SEO will dramatically improve visibility and zone in on meaningful impressions that matter. 

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At Comrade, we’re driven by data to increase sales. On average, our clients experience a 55% increase in transactions with our SEO strategies. Our SEO specialists can optimize your website’s architecture, on-page SEO, and more. Click here, and we’ll provide a complimentary marketing audit of your website.

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About the Author
Stan Bogdashin
Stan co-founded Comrade Digital Marketing and serves as its marketing strategist and IT expert recruiter.
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