12 min read
Updated: May 22, 2023

SEO for DUI Attorneys

Why Is SEO Important for DUI Attorneys?

Search engine optimization (SEO) is a marketing strategy that improves the quality and quantity of website traffic to a website or a web page from search engines. SEO for DUI lawyers targets unpaid traffic that originates from different user searches online.

Why does this matter? Well, nearly 100% of clients seeking legal advice search online. DUI attorneys who use SEO automatically improve their website’s visibility and rank higher on major search engines.

The higher your website ranks, the more likely your target audience will click on it. DUI attorney SEO is competitive but can be immensely profitable with the right SEO strategy.

Moreover, criminal defense firms SEO can help you attract new clients while simultaneously protecting the reputations of your current ones. By managing your criminal defense clients’ reputations online, you can help them build trust and credibility – two essential components of a winning criminal defense case.

PPC vs SEO for DUI Attorneys

SEO or PPC - which is better?

We’re often asked by criminal defense attorneys if PPC is better than SEO. In most cases, PPC and SEO campaigns work best when integrated and strategically aligned to achieve overall marketing goals.

Obviously, there are differences between the two. Firstly, PPC is paid ads that appear at the top of Google’s search results, above organic listings influenced by keyword relevance. Secondly, traffic from SEO’s organic search results is free, whereas traffic from PPC has a cost for each click.

If you have a budget for criminal defense attorney marketing and want an immediate impact, then implementing a PPC campaign with relevant keywords will deliver results. However, it can take time (A/B testing) to get the right ads to convert.

The Importance of Law Firm SEO

On the other hand, law firm SEO for DUI attorneys offers the best marketing ROI for law firms over the long term. You don’t constantly have to pay for website traffic from prospective clients. With SEO for DUI, you can drive direct traffic to your site for as long as you have the site up and running. Traffic from search engines is much more likely to turn into paying customers and this goes for any industry. Over time, you’ll find that the amount of traffic you get increases and that more of those people will turn into paying customers.

However, SEO generally takes at least six months to start showing an ROI, which is why criminal defense law firms tend to pump marketing spend into PPC, as it’s highly profitable in short-term strategy.

Why SEO for DUI Attorneys Is More Profitable

According to one studyattorney SEO marketing improves customer lifetime value more than PPC. Traffic sourced through SEO work showed more engagement and brand loyalty than through paid channels.

Unlike PPC, an SEO campaign works for your law firm 24/7. In fact, SEO is a lot like compound interest. Let’s say you have an FAQ section on your website with long-tail keywords like “what is the best scenario for a DUI in New York?”

If we assume you’ve done correct keyword research, this example illustrates you’re correctly answering user queries. The added location is also beneficial to local SEO. Over time, you’ll gain foot traffic from users looking for the exact answer to this question, which will improve your ranking.

Unsurprisingly, the top three websites ranked on Google search results pages receive 75% of traffic. If that was your law firm’s website, you’d receive more than half of the market share on search engine results pages.

How Search Engine Optimization Affects Criminal Lawyers Websites?

One of the best things about SEO for a criminal defense attorney is that it works with new and existing legal websites. You can build a new law website from scratch, and optimize its structure and affiliated content marketing material. Or, you can revamp your existing website.

A word of advice: You should have a mobile-friendly website before you attempt any PPC marketing, this includes ensuring it is SEO optimized.

So, in some ways, it seems futile to pump out PPC campaigns if you don’t have a solid SEO campaign to begin with, and that’s because both work together.

Does your law firm have a plan for growth in 2023?
Does your law firm have a plan for growth in 2023?

Let us help you create a growth plan


Using Both PPC and SEO

Combining SEO and PPC tactics tends to deliver the best outcome for DUI lawyers. Instead of pitting the two against each other, see if you can get the most out of your law firm’s marketing budget by:

  • Using keyword and conversion data from PPC to SEO. Keywords that work with PPC can be applied to title tags, meta descriptions, content copy, and practice area pages.
  • Testing new keyword effectiveness via PPC before using them in long-term SEO strategies.

PPC and SEO shouldn’t be siloed if you want to improve your search engine results. However, you should create an effective SEO strategy for your DUI law firm first!

How to Create an Effective SEO Strategy for DUI Lawyers?

Knowing the fundamentals will propel your website to rank first on search engine result pages (SERPs), increasing client acquisition.

Build an Optimized Law Firm Website

Implementing SEO on your website ensures that it satisfies the technical requirements of modern search engines. Strategically using high-ranking keywords helps search engines like Google crawl and index (gather) the relevant information to rank your site accordingly. Mobile and user-friendly websites with optimized URLs, navigation, and site layout structures, as well as good backlinks for lawyers, outperform their competition.

Regularly Publish Topical and Interesting Content

Publish topic content

DUI lawyers whose SEO strategies succeed produce superior quality blogs. They do extensive market research and craft relevant, in-depth copy that’s SEO optimized. In addition, law firms that implement content marketing with specific criminal defense lawyer SEO that answers common questions from potential clients will attract more traffic.

For example, if you specialize in first-time offenders, you should create content that answers questions first-time offenders might have and provide use successful case examples to encourage them further to act on your content’s call-to-action (CTA).

Optimize Your Blog Content

Blog content optimization

Publishing relevant blog content won’t yield results unless it is SEO optimized. Using the correct technical SEO keywords in titles, body content, image tags, and URLs is the least needed to secure high search rankings.

Keywords are words and phrases that searchers enter into search engines. A full-service digital marketing agency can help you determine which law SEO keywords are most relevant to your criminal defense law firm and optimize your blog content accordingly.

Invest in Local SEO for Criminal Defense Lawyers

DUI local SEO

Almost half of all Google queries are local searches. Potential clients will search for criminal defense lawyers in their area. Utilizing criminal defense local SEO ensures your website appears on local search result pages. When your SEO is geographically focused, you attract prospective clients within your niche market’s radius, who you are likely to represent.

Google My Business, for example, is a cost-effective local SEO marketing tool. At present, the tech giant possesses 92.2.% of the search engine market share, meaning most of your local traffic will come from Google.  Having criminal defense local SEO will dramatically improve visibility and zone in on meaningful impressions that matter.

Use SEO for Featured Snippets

If you want your website to be featured in Google’s featured snippets, you need to make sure you’re using SEO. Featured snippets are a special type of search result that appear at the top of the search results page. They’re designed to give users quick and easy access to information from websites.

In order to be featured in a featured snippet, your website must be optimized for SEO. This means using the right keywords, providing informative and well-written content, and making sure your website is easy to navigate. If you can do all of this, you’re likely to see your website appear in featured snippets more often.

How to Get More Clients For Your Law Firm
2023 edition
How to Get More Clients For Your Law Firm

Download the report


A well-executed SEO campaign (including local SEO and franchise SEO) is the backbone of legal marketing. Search engine optimization gets new site visitors to your website. Together with other marketing strategies, it builds brand awareness and solidifies your criminal defense law firm as an industry leader.

At Comrade Digital Marketing Agency, we’re driven by SEO success. On average, our law firm clients experience a 55% increase in transactions with our SEO strategies. Our SEO specialists can optimize your website’s architecture, on-page SEO, and more. To get you started, we’ll provide a complimentary SEO audit of your law firm’s website.

Frequently Asked Questions

Where can I find your company?

Comrade originates in Chicago, but we worked all around the United States. We can help your business grow and increase revenue whenever you are. We have offices across most major cities in the US. For example, we can offer SEO services in Washington D.C. or Philadelphia. You can even find our SEO experts in Jacksonville! If you want to know more about our Orlando SEO company or find out how exactly we can help you, contact us via the phone or email.

I hope you enjoy reading this blog post.

If you would like to discuss your project, reach out to our specialists.

discuss your project
About the Author
Stan Bogdashin
Stan co-founded Comrade Digital Marketing and serves as its marketing strategist and IT expert recruiter.
Share this article
Increasing Lead Flow
Does your website generate enough traffic?
A complimentary, no-obligation digital marketing performance audit
  • Website UI/UX, content and conversion review
  • SEO: 20-point performance check
  • Digital marketing strategy
request free audit

Ready to start your project?

Get in touch with us to discuss your specific objectives and the best, tailored-made strategy to reach and surpass them.
Contact US
Thank You For Your Interest!
One of our specialist will be in contact with you shortly.
Before you go, we would love to get additional information to help us better understand how we can serve you best. Please fill out this four question survey.