8 min read
Updated: December 07, 2021

5 Ways to Improve SEO for Your Website

SEO in 2021 — Why Is It So Important?

Comrade Digital Marketing Agency Marketing Strategy Plan

You’ve spent the time perfecting your website, from a stellar design to easy-to-maneuver navigation, plus all the answers to your customer’s questions all in one, beautiful place. But who is seeing it?

Let’s face it. There are a lot of websites consumers can stumble upon. No matter how appealing your site is, it’s important to drive traffic to your site through organic searches. This is where SEO comes into play. SEO, or search engine optimization, is essential to boosting your ranking on search engines, driving organic traffic to your site to boost your views and ultimately drive sales.

Climb the search engine ladder - rank higher on Google with SEO solutions guaranteed to work
Climb the search engine ladder – rank higher on Google with SEO solutions guaranteed to work

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With the right digital marketing strategy using SEO, you can make a world of difference to your website’s discovery and traffic, majorly boosting your business over time. Here’s how it’s done.

How to Improve SEO for Your Website

When boosting your Google analytics to improve traffic to your site, it’s all about your SEO ranking. To help your website rank higher, we are breaking down the top five strategies to improve SEO practices for a high-traffic site. These tactics include:

  1. Focusing on technical SEO with the site loading speed.
  2. Using headers to make your site more SEO-friendly.
  3. Relying on external and internal links.
  4. Incorporating graphics and videos.
  5. Optimizing mobile SEO.

Ready to learn more about each? Keep reading for the full breakdown.

1: Improving Technical SEO: Quick-Loading Websites

We live in a super fast-paced world, and no one is willing to wait around for a website to load.

Catering to the quick, on-the-go, instant-gratification type of person is all about improving technical SEO. When a site is slow to load, your abandonment rates, or customers that leave the site instead of waiting for everything to appear, skyrocket. But what’s considered “slow”? Once it hits the three-second mark, about 40% of people will abandon your site. We warned you — attention spans are short!

A slow site doesn’t just mean customers abandon it, but it hurts your Google analytics ranking, too. Google actually can tell when a site is slow and lower your SEO ranking as a result, and you certainly don’t want that!

To ensure your website runs smoothly, you can utilize online services, such as Pingdom, to check the speed. If you find that your site is slow, consider taking a second look at the plugins you’ve incorporated. It’s worth the time to troubleshoot this issue.

google page speed insights technical seo

Make Content More SEO Friendly: Break Up Text with Headers

header structure

To improve the viewer’s experience while boosting SEO visibility, opt for headers within your posts.

Headers are great for streamlining content and making it clear what each section is about while allowing a passing reader to skim and understand just what you’re explaining. Additionally, it can make your text look less intimidating with an appealing header system that breaks up the content. Otherwise, readers may quickly exit your page if they don’t feel up to the challenge a long block of text poses.

Driving Organic Traffic to Your Site: Use External and Internal Links

Using both external and internal links is essential to gaining organic traffic as well as boosting your credibility.

First is external links. These are links to other pages that you hyperlink to within your copy. This is great to use when referencing data or studies, showing that you’ve done the research and allowing readers to immediately click to see for themselves. But that’s not the only perk. By including these links to external websites, search engines will crawl those links and drive additional traffic to your site.

You should also use internal links. This involves linking to other pages on your website, such as other relevant posts or your contact page, so viewers can easily find more information while staying within your site.

Improving User Engagement: Add Graphics and Videos

We all like to gather information in different ways, so relying solely on written content isn’t the way to go.

Instead, when looking to improve SEO visibility, incorporate various visual elements, including images, videos, audio, or slideshows. These multimedia choices not only will help deliver information differently but do a great deal to boost your SEO ranking. How? With a longer video or intricate multimedia elements, viewers are more likely to stay on your website for multiple minutes, boosting your ranking.

Mobile SEO: Technical Optimization for Mobile Devices

With our phones being the primary device for web searches, mobile SEO is becoming increasingly important. With this in mind, it’s essential that your site is mobile-friendly and will load efficiently on a mobile phone. Ensuring the user experience is just as good on all platforms, whether they search on a desktop computer or their iPhone or Android, you can maintain (and improve) your SEO ranking.

Looking to scale or increase your revenue? SEO is proven to grow your business
Looking to scale or increase your revenue? SEO is proven to grow your business

Book a Free Consultation


Consider Hiring Professionals

Ready to get started with an improved SEO digital marketing strategy? Our experts at Comrade Digital Marketing know just how to improve SEO, taking the stress out of your digital efforts with a premium strategy. To get started, contact us at 312-265-0580 today.

I hope you enjoy reading this blog post.

If you would like to discuss your project, reach out to our specialists.

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About the Author
Stan Bogdashin
Stan co-founded Comrade Digital Marketing and serves as its marketing strategist and IT expert recruiter.
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