Social Media Marketing for Attorneys

Web Design for Law Firms
Web Design for Law Firms
SEO for Attorneys
SEO for Attorneys
Paid Ads and Retargeting for Attorneys
Paid Ads and Retargeting for Attorneys
Social Media Marketing
Social Media Marketing
Inbound & Content Marketing
Inbound & Content Marketing
Reputation Management
Reputation Management
E-mail Marketing
E-mail Marketing
Reports &  Analytics
Reports & Analytics

Intro

Social media marketing is a big question mark for most law firms. Do you need it? Which social media platforms should you choose? How do you keep your strictly professional brand voice and continue to build credibility while attracting clients online? We often get asked these questions by our clients in Chicago and all around the world. Here we will answer your questions and explain the important role that social media is supposed to play in your legal business.

Do you really need Facebook?

At Comrade, we strongly recommend that your law firm has a consistent social media presence. You may think you don’t really need a Facebook page, but according to statistics, 95% of millennials expect brands to have a Facebook presence. It’s not just millennials either—87% of Gen X’ers and 70% of those ages 45 to 60 think brands should have a Facebook page. Reason for that being is that it humanizes you, and gives people a window into what goes on behind the scenes. Most potential clients of law firms expect a stiff professional dressed in an expensive suit who only cares about generating profit. Through your Facebook page — and/or any other social media page — you can connect with your prospects on a more personal level by posting information about charity events, answering popular questions in your area of expertise and doing other “human” things.

Choosing the best social media platforms for law firms

Which social media platforms you choose for connecting with your audience depends on the type of law you practice. We recommend specific set of platforms to each of our clients. For example, a divorce lawyer offers a business-to-client service, which makes Facebook a much better choice than LinkedIn. However, if your law firm provides legal counsel to small businesses LinkedIn would be the platform to focus on for B2B. Typically, legal social media is best done on Facebook, LinkedIn and Instagram, though you could also be utilizing YouTube, if you have the capability to provide consistent and relevant video content and build credibility through it if you’re thinking that you have more important things to do, consider the fact that your competitors are probably already on YouTube.

Speaking of videos, according to marketing industry influencer Krista Neher, the human brain can process images up to 60,000 times faster than words. That means you can convey the same message in a 30-second video as you can in a 30-page e-book which one do you think your distracted prospects are more likely to engage with?

Another smart bet are paid video ads. Approximately 45% of people watch more than an hour of Facebook or YouTube videos a week. That means you have ample opportunities to target them with pre-roll or mid-roll PPC video ads.

Social Media will boost your SEO and conversions

Beyond humanizing your firm and connecting with potential clients, having a social presence can boost SEO. Even though social media signals don’t have a direct impact on search rankings, they affect your search engine optimization efforts in primarily four ways:

  • Increased online visibility and traffic to your website
  • Increased authority and brand recognition
  • Broader content distribution and longer content lifespan
  • Improved local SEO

However, if you want to succeed on social media, you have to put some money behind it and develop a working social media ads strategy, in order to reach people currently or potentially in need of your services, and be able to take advantage of all the underlying SEO benefits that we listed above.

Case Studies

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Levinson Law Group

Levinson Law Group is a Southern California-based firm specializing in personal injury cases that vary from client-to-client, with a particular scope of work focused on vehicular accidents.

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Challenges

Their old site failed to position the firm as leaders within their industry. Important information was not properly communicated, their story was not properly told, and the content was not up-to-date. Additionally, they were relying heavily on paid ads to help them generate leads while failing to implement a proper SEO strategy to achieve sustained growth.

Solutions

The first step was to completely rebuild the site, clearly communicating the firms impressive track record and story. CWA added a video to reinforce the firm’s message and reputation. This was coupled with a streamlined layout for easy navigation and implementation of new content, all structured as sales funnel to help display information and generate leads.

The next step was to optimize onsite SEO as well as strategize offsite activities to help strengthen the firm’s local presence in Southern CA. This new approach allowed the firm to grow their audience beyond their local markets and help garner them a reputation throughout Southern California. Through effective paid advertising strategies, CWA has successfully helped Levinson Law Group decrease the amount spent on ads while increasing the amount of viable leads generated from these campaigns.

Barr & Young Attorneys

Located in Danville, California, Barr & Young is a legal firm specializing in trust litigation, securities litigation, elder abuse litigation, and trust and estate administration. As a client of CWA for over 4 years, we have not only helped them redesign their site and keep it up to date with best practices, but have gained impressive marketing results.

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Challenges

Barr & Young Attorneys faced a sea of competition. Their website had neither a clear delineation of services, nor any strong messages that connected with prospective clients. The small amount of web traffic they had enjoyed was being quickly depleted due to lack of SEO strategy. On top of that, the firm faced a growing decrease in overall lead flow and needed to revamp their strategies immediately to reverse this.

Solutions

In order to bring Barr & Young up to date alongside their competition, CWA created a complete rebranding from the firm: a new logo, color palette, and WSJ-style illustrations for gravitas. Their website was completely redesigned and new content was added. CWA continuously applies best practices, making adjustments and changes to the site when necessary to help improve Barr & Young’s conversion rate and lead generation.

Long-term SEO practices were executed to help the firm begin ranking for the appropriate keywords and phrases, including the creation of new landing pages, blogs, and fresh onsite content. Additionally, CWA launched and actively manages various PPC campaigns to begin generating new leads.

Peters & Mullins

Peters and Mullins Law is a fictional law firm specializing in personal injury and mesothelioma cases. Comrade Web created the concept site as a means of visually showing attorneys how they can improve the quality of their digital marketing efforts and web presence.

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Challenges

Creating a fictional attorney site from scratch meant doing plenty of research and conceptualizing. The idea was to pull together best practices and merge them with a modern design to showcase the potential CWA has within the legal marketplace. A significant amount of time was spent on the project to ensure that every detail and aspect of the site felt genuine and professional.

Solutions

The fictional website was given a sleek, modern look with a layout that relayed vital, decision-making information and that also allowed for easy navigation. The site was completed with a professionally-written content and appropriate, for the legal industry, visuals. Additionally, a full branding was done, complete with a custom logo, fonts, and color palette.

Why Comrade?

Outsourcing your marketing is a huge decision, because marketing is what you do to present your business to the world. How will you ensure this presentation looks, sounds and works the way you’d like it to? We take the time to get to know you and what’s unique about your business, then use it to your advantage.

Laser-Focused on Delivering Results

Some marketing agencies are great at making promises. We’re great at getting you more clients, higher profits and faster growth.

10 Years in Business

We’ve spent the last 10 years perfecting our processes and learning all we can about digital marketing. Now is the time to take advantage of our expertise.

Superb Customer Service

We’re devoted not only to your business’ success, but also to making you feel calm and confident about your marketing investment every step of the way.

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