Content marketing for personal injury lawyers is a strategic marketing approach focused on producing valuable, relevant, and consistent content to attract and retain a clear target market and encourage them further down the buyers funnel, i.e., towards client acquisition.
Evergreen content provides information in the form of blogs, videos, and podcasts that is continually relevant for readers over long periods of time and can be reused by marketers to attract new clients.
Potential clients searching for personal injury lawyers are likely already looking to solicit your services. Having dedicated pages explaining each type of personal injury your law firm handles not only streamlines the consultation process it also provides the opportunity to include more keywords and rank higher on Google Search Engine results.
Guides that cover how to file claims and what to do after an accident can drive profitable action. They’re not “hard sells” but subtly position you as an industry leader and showcase how potential clients can benefit from your services.
According to SEO Tribunal, 77% of internet users read blogs. Users are always searching for helpful information, and if your blog’s advice is SEO-friendly, correlates to what they’re looking for, and has a clear call-to-action (CTA) at the end, it can create instant leads. Some popular topics may include who can be held liable for a personal injury claim and paying for medical expenses after an injury.
Keep your website as simple as possible for clients to navigate and understand. Potential leads want to comprehend the legal process and how you can help them without getting bogged down by professional jargon. In addition, they need clear and helpful information they can act on.
All your content must be high-quality and relevant to your firm. For example, if you specialize in medical malpractice, then don’t include content about road accidents. In addition, every piece of content should be carefully calibrated and geared towards client acquisition through search engine optimization.
Statistics released by Review 42 indicate that 70% of web traffic comes from mobile, and 61% of users will never return to a website that is not mobile-friendly. Therefore, your website’s copy and layout should translate to mobile, without affecting quality and navigation ease, as most of your clients will discover you with their smartphones.
Videos can be professionally shot or self-made and informal like blogs, depending on your brand strategy. They’re great for conveying quick bits of information and connect with potential clients. Keeping them under two minutes, and adding captions, enables viewers to watch them no matter where they are.
According to Statistica, 223 trillion people in the U.S. use social media. Sharing news, policy updates, and connecting with users on social media builds credibility, visibility and drives traffic to your website from a massive audience.
Users form better relationships with brands when they can connect to the people behind them. Introducing team members on social media by organizing Q&A Livestreams to answer FAQs or sharing their bios and experience provides exposure and further credibility.
Comrade is a boutique digital marketing agency helping law firms worldwide build successful digital strategies that increase revenue. With over 12 years of experience, we have the knowledge and experience to help you attract more clients. Call us at (312) 265-0580 or click here to find out more.
Do you want a marketing plan that fits your individual needs? Let us craft a strategy that drives results to your company based on your objectives.
Please fill out the form to the right, and we will contact you within one business day for a free initial consultation.
Unlock a full potential of your website. See which gaps in your marketing don’t allow your organization to scale. Get a complimentary, no obligation marketing performance review.