FindLaw is a well-known name in the legal industry, especially when it comes to finding online legal information and marketing solutions. With over 11 million monthly visitors seeking legal resources and connections to legal professionals, FindLaw is an invaluable platform for law firms looking to expand their reach.
While you may have heard of the FindLaw website, you may still be wondering if it’s worth investing time in. Well, we’ve got the answers. Our team at Comrade Digital Marketing is sharing this guide to provide a comprehensive review of FindLaw for your law firm. We’ll start by explaining what FindLaw is and how it works, then dive into the specific services it offers. In addition, we will take a look at whether the law directory should be used for reputation management, marketing, or SEO to maximize your law firm’s success.
FindLaw is a leading provider of online legal information and marketing solutions for consumers, small businesses, and legal professionals. With a wealth of free, up-to-date legal content and tools, FindLaw helps demystify the law and connect clients with legal issues with the right legal professionals. Their marketing services include website design, SEO, social media management, and more.
What Is FindLaw?
There’s a reason so many law firms have heard of this site. FindLaw is a leading online legal resource that acts as a bridge between legal professionals and the public seeking legal information. Think of it as a comprehensive online legal guide, offering a vast library of articles, case summaries, and legal forms to help users understand their legal rights and options. But FindLaw is more than just a source of information; it also provides a platform for lawyers to connect with potential clients and grow their practice, for instance, as a personal injury lawyer.
With a network of online properties, including FindLaw.com, LawInfo.com, Abogado.com, and SuperLawyers.com, FindLaw empowers law firms to build their brands in one place.
Comrade Digital Marketing Agency can help you with the above if you’re unsure how to go about it. Schedule a free consultation.
FindLaw’s Services
FindLaw offers a wealth of free resources for clients and legal professionals alike, but it also offers a suite of marketing solutions designed to help law firms thrive in the legal industry. To help you better understand the tools and solutions offered through FindLaw, we are sharing three key areas of their services: reputation management, marketing, estate planning, and business formation.
Reputation Management
The reputation of your law firm is one of the first things a client will notice and something to invest a little extra effort in. Online reviews are crucial for legal consumers – 86% consider an attorney’s reputation a top hiring factor and 67% view reviews from former clients as important. FindLaw recognizes the importance of online reviews and offers two key services to help your law firm manage its online reputation.
The first one is the FindLaw Review Platform which streamlines the review process, making it easy for clients to leave feedback on FindLaw.com or other popular platforms like Google and Facebook. It also provides a dashboard for your law firm to track reviews, respond to feedback, and generate quarterly reports. FindLaw even adds a review button to your website, guiding clients through the process and providing a custom review webpage that you can share with clients.
FindLaw also offers a Client Pulse Survey service, which proactively gathers feedback from past clients through regular surveys. The results are analyzed to provide insights and recommendations for improving client satisfaction and generating positive reviews. Clients are also encouraged to review the firm on a review profile of their choice.
Marketing
In addition to reviews, the site can help you with your marketing efforts. FindLaw comprises a comprehensive suite of marketing services designed to put law firms in front of more potential clients through a variety of channels. They include:
Mobile-friendly websites: They offer website design services that ensure a seamless user experience across all devices, from desktops to mobile phones.
Web marketing packages: These packages provide a comprehensive approach to marketing, including website design, SEO, pay-per-click advertising, and social media management.
Legal directories: FindLaw’s network of legal directories, including FindLaw, SuperLawyers, LawInfo, and Abogado, provides a platform for firms to reach a wider audience.
Pay-per-click advertising: Their experts help firms create targeted PPC campaigns to reach the right audience at the right time.
Search engine optimization: FindLaw’s SEO services aim to improve a firm’s visibility in search engine results, ensuring they are found by potential clients.
Engagement matters: They offer services to create engaging content, including social media strategies, blog management, and content marketing.
Estate Planning
To further streamline your law firm’s efforts, FindLaw can help take some of the tedious document processes off your hands. FindLaw provides a convenient and affordable way for individuals to complete their estate planning documents. Their do-it-yourself estate planning solution includes:
Last will and testament
Health care directive
Power of attorney
These forms are created by expert attorneys and customized for the user’s specific state. FindLaw touts this as a quick and easy way for people to get their estate planning in order, without the expense of hiring a lawyer.
The key benefits highlighted are:
Save time and money with a bundled package of essential estate planning forms
Secure peace of mind by ensuring your wishes are documented properly
Convenient, do-it-yourself solution that can be completed from home
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Business Formation
In addition to personal estate planning, FindLaw also provides business solutions and entity formation services through a partnership with LegalZoom. FindLaw markets these services as a way for busy entrepreneurs to “take legal matters into their own hands” and create a trusted foundation for their business.
The key offerings in this area include:
Limited Liability Company (LLC) formation
Corporation formation
Nonprofit organization formation
Doing Business As (DBA) registration
Should Law Firms Register For FindLaw’s Directory?
Yes, law firms should register for FindLaw’s directory, as it offers a range of benefits that can help increase their online visibility, credibility, and potential client acquisition. FindLaw’s directory is a trusted and well-established platform that connects legal consumers with multiple attorneys and law firms.
By registering, law firms can create a comprehensive profile, showcasing their expertise, practice areas, and contact information.
While FindLaw promotes its services as effective, it’s essential to consider real-world experiences. Here’s a glimpse into what users have said on various review aggregator websites:
Trustpilot: FindLaw receives a 3.9 out of 5-star rating on Trustpilot, based on 35 reviews. Many users praise its visibility and ease of use. However, some users express concerns about the cost of its services and the effectiveness of its marketing tools.
Lawyerist: FindLaw receives a 3.6 out of 5-star rating, based on 12 reviews with users highlighting its user-friendly interface and comprehensive features. However, some users report difficulties in managing their profiles and limited customer support.
Before making a decision, conduct thorough research, explore alternative directories, and carefully consider your firm’s budget and marketing goals. If you decide to register, monitor your results closely and adjust your strategy as needed to ensure the long-term success of your law firm.
Should Lawyers Hire FindLaw for Marketing?
So, should you also take advantage of the FindLaw legal marketing offerings for your law firm? As a large website focused specifically on the law, the FindLaw site provides the opportunity to reach qualified clients searching for legal help in their trusted domain. Their existing audience presents marketing potential. But you shouldn’t solely rely on FindLaw’s legal marketing feature since it may not deliver optimal results. While it reaches a large audience of individuals and businesses looking for legal help online, the highly competitive platform limits visibility for any single firm.
To better elevate your marketing efforts, Comrade Digital Marketing, an experienced legal marketing agency, can help coordinate placement across multiple industry portals and search engines for greater exposure. We can also develop a plan centered around your legal marketing services – SEO, PPC, or even website development that supports lead generation and business development goals.
Should Attorneys Use FindLaw’s SEO Services?
Search engine optimization is essential for finding new leads for your law firm, and FindLaw’s SEO services provide attorneys with a dedicated way to boost their websites’ search rankings. It can analyze keyphrases, best practices, technical SEO, and more to help legal sites appear higher in organic search results. For time-strapped solos or small firms without in-house marketing skills, FindLaw’s offerings deliver a ready-made solution.
That being said, FindLaw can’t dedicate as many resources to any single client site compared to an agency solely focused on your law practice. To ensure you make the most of your SEO efforts to optimize your business, Comrade can give you a holistic SEO experience with an even more customized, full-funnel approach optimized for business goals.
Can You Keep a Website Made by FindLaw?
FindLaw does permit you to maintain control of your website, even after you leave the site. The platform uses proprietary technology and platforms to build and maintain FindLaw sites for its clients. But you can still retain control over your FindLaw website design and content.
Upon termination of your contract with FindLaw, you have the option to transfer your website, whether it is for family law, personal injury, or estate planning, to another hosting provider or work with a different web development company. However, it is important to note that due to FindLaw’s proprietary platform, you may not be able to keep the exact same FindLaw website structure, functionality, or design. Instead, you will need to recreate the FindLaw websites on a new platform, using the content and design elements you have rights to.
To ensure a smooth transition, it is recommended to discuss your plans with FindLaw and work closely with your new hosting provider or web development company. This way, you can limit any major disruptions to your website and ensure clients can still view your law firm’s site without issue. By connecting with the team at FindLaw before beginning your transition, they can help you export your content, design elements, and any other necessary components to create a new website that closely resembles the original one made by FindLaw.
Does FindLaw Worth It? Our Verdict
With all this in mind, is FindLaw a worthwhile tool for your law firm? The directory offers various features, such as detailed lawyer profiles, marketing services, business formation, estate planning, and more, which can help law firms stand out in a competitive market. However, when it comes to marketing solutions, it’s essential to consider alternative options that may better suit your law firm’s unique needs. This is where Comrade Digital Marketing Agency can fill in the gaps where FindLaw cannot.
Offering full-service digital marketing solutions tailored to law firms, Comrade Digital Marketing can ensure your law firm has the best marketing strategy to ensure long-term client interest and success. Our team of experts focuses on delivering results through ongoing analysis, reporting, and optimization of your marketing strategy. We handle various tasks, including SEO, PPC, and website management, allowing you to focus on your core legal practice.
Contact us for a consultation on strategies that drive results and help you achieve your goals.
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