Levinson Law Group is a Southern California-based firm specializing in personal injury cases that vary from client-to-client, with a particular scope of work focused on vehicular accidents.
Intro
Legal SEO is the practice of making your website show up higher in search engines, like Google and Bing, when people search for your services. Most mobile users click on the first search result they see. In fact, a recent study shows that 22% do just that, which means if you want your law firm to be successful and to consistently attract high quality leads, with minimum investment, the best way to do it is to ensure your website is on top of the search results on various search engines — or at the very least, it needs to show on the first page.
In order to rank on the first page for certain keywords, you must have them on your homepage, used in a certain way and with a certain density. Little details like this, plus making sure there are at least 1,000 words below the fold describing in detail what your practice is about and what you offer to clients, will ultimately determine the results you see.
Use the best tools for legal SEO
By using our Chicago based legal marketing company, you take advantage of the most progressive SEO tools and legal writers to create what people want to read and dominate Google simultaneously. We use tools like Scoop.it or BuzzSumo, as well as our deep understanding of new Google algorithms, to guarantee quick and lasting results, which is what makes our SEO service a worthy long-term investment. No black-hat SEO!
The power of Google Maps
For law firms, which usually offer their services within a certain area, using good local SEO practices for attorneys should be a top priority. These are very different from regular SEO, because they put emphasis on the local pack. The local pack is the box of Google Map results in the search results page, under the paid ads and above the organic search results. The information in the local pack is pulled from your Google My Business Account, which is why your GMB account needs to be claimed and optimized for local SEO.
Online Directories
Is your business on relevant online directories? Your Google My Business profile isn’t the only profile that needs to be optimized for that local pack to work. One part of attorney local SEO is finding relevant online directories, and continuously optimize those listings. Important attorney’s directories are avvo.com, findlaw.com, attorneys.com and Justia, and then there are non attorney directories and social platforms that also matter: Yelp, Google, Facebook, Instagram. Very often law firm’s name, address and phone number across all those websites is inconsistent, which leads to poor SEO results.
Another thing that’s extremely important about your profiles on all these platforms are the reviews. Due to their comprehensive integration with Google, your potential clients have the chance to see the overall feedback from your services before they even click on your website. You can read more about how we help you manage your online reputation — which affects both your SEO and your conversion rates — in our Reputation Management service description.
Smart keyword strategy
Not all keywords are created equal, and we’re not just talking about volume of search and competition. For every legal industry, there are specific action-related keywords, which means prospects who search using these terms usually take immediate action. For law firms, these are phrases like “legal advice for retirees” or “corporate litigation practices”. Optimizing your page for such words means attracting potential clients that pick up the phone and call you, instead of ones that are just doing research.
Detail-oriented on-site SEO
Our 10+ years of experience doing SEO has allowed us to perfect our legal-specific SEO approach and has made us extremely detail-oriented. We add relevant markup and keywords in titles, images and heading tags; we optimize your visual content by using keyword-rich descriptions; adding schema for attorneys (schema is extra website code that helps search engines understand what your web page is about) and continuously working on offsite local SEO and content marketing.
Our Levinson Law Group project is a perfect example of how the untapped potential of legal SEO is costing you money. When they first came to us, this Southern-California based law firm relied heavily on paid advertising, getting clicks which, unfortunately, weren’t turning into paying clients due to a poorly designed website with out-of-date content. After completely re-doing their website and creating and implementing a relevant SEO strategy, we increased SEO leads by 240%, in addition to also improving the results from their paid ads.
Case Studies
View Portfolio
Challenges
Their old site failed to position the firm as leaders within their industry. Important information was not properly communicated, their story was not properly told, and the content was not up-to-date. Additionally, they were relying heavily on paid ads to help them generate leads while failing to implement a proper SEO strategy to achieve sustained growth.
Solutions
The first step was to completely rebuild the site, clearly communicating the firms impressive track record and story. CWA added a video to reinforce the firm’s message and reputation. This was coupled with a streamlined layout for easy navigation and implementation of new content, all structured as sales funnel to help display information and generate leads.
The next step was to optimize onsite SEO as well as strategize offsite activities to help strengthen the firm’s local presence in Southern CA. This new approach allowed the firm to grow their audience beyond their local markets and help garner them a reputation throughout Southern California. Through effective paid advertising strategies, CWA has successfully helped Levinson Law Group decrease the amount spent on ads while increasing the amount of viable leads generated from these campaigns.
Barr & Young Attorneys
Located in Danville, California, Barr & Young is a legal firm specializing in trust litigation, securities litigation, elder abuse litigation, and trust and estate administration. As a client of CWA for over 4 years, we have not only helped them redesign their site and keep it up to date with best practices, but have gained impressive marketing results.
Challenges
Contenders in a highly competitive market, Barr & Young suffered a decline in caseload due to other local law firms’ aggressive marketing efforts siphoning prospective clientele.
Solutions
Comrade created a high-performance website and digital marketing campaign that positioned Barr & Young as a leader in its field. Our success has been tremendous and our digital marketing campaign and high-performance website have led the law firm to hire new staff to keep up with an ever-increasing caseload.
Results
- 158% increase in the number of leads
- 26% decrease in cost per lead
- Since the engagement, the staff has grown more than 200% due to increased case volume and cash flow.
Peters & Mullins
Peters and Mullins Law is a fictional law firm specializing in personal injury and mesothelioma cases. Comrade Web created the concept site as a means of visually showing attorneys how they can improve the quality of their digital marketing efforts and web presence.
Challenges
Creating a fictional attorney site from scratch meant doing plenty of research and conceptualizing. The idea was to pull together best practices and merge them with a modern design to showcase the potential CWA has within the legal marketplace. A significant amount of time was spent on the project to ensure that every detail and aspect of the site felt genuine and professional.
Solutions
The fictional website was given a sleek, modern look with a layout that relayed vital, decision-making information and that also allowed for easy navigation. The site was completed with a professionally-written content and appropriate, for the legal industry, visuals. Additionally, a full branding was done, complete with a custom logo, fonts, and color palette.
