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4 min read
Updated: June 25, 2021

Here Is Why Every Lawyer Should Use SEO

Here Is Why Every Lawyer Should Use SEO

Is SEO still a key part of personal injury lawyer marketing in 2021? In short, yes. SEO is a powerful way to connect lawyers with clients actively searching for their services online.

It is a tried-and-tested strategy that makes your website visible to those interested in your services, and with the right tricks, you can get ahead of the competition and fine-tune your personal injury lawyer SEO methods to find people from specific industries or geographic regions.

personal injury organic traffic

SEO vs PPC for Personal Injury Lawyers

SEO, or search engine optimization, is just one of many forms of online marketing. PPC, or pay-per-click marketing, is another. Both methods make your website visible online, but PPC is generally less targeted while SEO is a way of directly reaching people already searching for your services.

The Right SEO Strategy for Personal Injury Lawyers

Having the right law firm SEO strategy is essential for reaching the right customers. It takes many forms, from perfecting content to using multimedia on your website.

High-Quality Content Strategy

A high-quality content strategy ensures visitors to your website get access to genuinely informative and helpful information. It also ensures search engines rank your website higher up than sites that offer unhelpful and unoriginal content.

Local SEO

Why is local SEO important? First and foremost, local SEO allows you to hone in specific neighborhoods, towns and regions to target your marketing efforts with precision. After all, most potential clients are searching for attorney close to where they live and/or work.

Local SEO also helps you beat the national competition, giving you an edge and making it easier to find customers specifically looking for services in their town, city, or state.

chicago personal injury lawyers local search results

Use the Right Keywords

Why are keywords important? Keywords are the first consideration in SEO, but so is the way you use them. You must use keywords naturally in your content, while also avoiding keyword stuffing and other techniques frowned upon by search engine algorithms. Poor keywords that are either too vague, or are highly over-used can cost you potential clients because Google and other search engine’s will not be able to ranky your website higher than those of your competitors.

Connect with Partners to Make Useful Links

Are backlinks important? Backlinks to other websites, and from other authoritative websites, build your site’s credibility and show search engines you are professional and trusted. This type of link-building, with its ability to engender trust in your potential clients, enhances overall brand loyalty for your firm.

Use Photos and Videos

Present your company and brand with high-quality and original photographs and video. Multimedia on your website helps boost your rankings on search engines. Choosing the right media for your website conveys credibility and expertise to your potential clients.

personal injury law website media

Need help? Don’t fret. At Comrade, we have a team of highly skilled digital marketing experts who can help your personal injury law practice step up to the next level. For a free consultation and to find out more about how we can boost your SEO rankings, reach out to us online or on the phone at (312) 625-0447.

I hope you enjoy reading this blog post.

If you would like to discuss your project, reach out to our specialists.

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About the Author
Stan Bogdashin
Stan co-founded Comrade Digital Marketing and serves as its marketing strategist and IT expert recruiter.
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