3 min read
Updated: December 30, 2020

Lawyers, Listen Up! SEO Is a Must-Have for Legal Practices

Lawyers, Listen Up! SEO Is a Must-Have for Legal Practices

SEO is a key part of personal injury lawyer marketing as it connects lawyers with clients actively searching for their services online.

It is a tried-and-tested strategy that makes your website visible to those interested in your services, and with the right tricks, you can get ahead of the competition and fine-tune your personal injury lawyer SEO methods to find people from specific industries or geographic regions.

personal injury organic traffic

SEO vs PPC for Personal Injury Lawyers

SEO, or search engine optimization, is just one of many forms of online marketing. PPC, or pay-per-click marketing, is another. Both methods make your website visible online, but PPC is generally less targeted while SEO is a way of directly reaching people already searching for your services.

The Right SEO Strategy for Personal Injury Lawyers

Having the right law firm SEO strategy is essential for reaching the right customers. It takes many forms, from perfecting content to using multimedia on your website.

High-Quality Content Strategy

A high-quality content strategy ensures visitors to your website get access to genuinely informative and helpful information. It also ensures search engines rank your website higher up than sites that offer unhelpful and unoriginal content.

Local SEO

Local SEO helps you beat the national competition, giving you an edge and making it easier to find customers specifically looking for services in their town, city, or state.

chicago personal injury lawyers local search results

Use the Right Keywords

Keywords are the first consideration in SEO, but so is the way you use them. You must use keywords naturally in your content, while also avoiding keyword stuffing and other techniques frowned upon by search engine algorithms.

Connect with Partners to Make Useful Links

Backlinks to other websites, and from other authoritative websites, build your site’s credibility and show search engines you are professional and trusted.

Use Photos and Videos

Present your company and brand with high-quality and original photographs and video. Multimedia on your website helps boost your rankings on search engines.

personal injury law website media

Need help? Don’t fret. At Comrade, we have a team of highly skilled digital marketing experts who can help your personal injury law practice step up to the next level. For a free consultation and to find out more about how we can boost your SEO rankings, reach out to us online or on the phone at (312) 625-0447.

I hope you enjoy reading this blog post.

If you would like to discuss your project, reach out to our specialists.

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About the Author
Stan Bogdashin
Stan co-founded Comrade Digital Marketing and serves as its marketing strategist and IT expert recruiter.
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