Google Ads for Lawyers with 98% Lower CPL

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We are Recognized as a Leading Lawyer Online Advertising Agency

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Best Legal Marketing Companies in Chicago 2024
OUR PROMISE

Promoting Lawyers Through Ads on Google Since 2008

How Google Ads for Lawyers Bring You More Clients

Our law firm PPC experts make sure your firm shows up when it matters most, right when potential clients are searching for legal help.

Why Google Ads Work for Lawyers:

  • Instant Visibility
    Appear at the top of search results when local clients seek legal help.
  • Targeted Reach
    Reach high-intent clients actively looking for a lawyer.
  • Cost-Effective
    Only pay when someone clicks, no wasted spend.
  • Trackable ROI
    Know what’s working and fine-tune for better results.
At Comrade, we turn Google Ads for lawyers into high-performing lead machines, more qualified clients, less wasted spend, maximum ROI.
Digital Marketing for LawyersDigital Marketing for LawyersDigital Marketing for LawyersDigital Marketing for Lawyers
Comrade team
300%
ROI from Marketing Spend
70%
Sales qualified leads increase
120%
Leads Increase from PPC
2.5x
SEO Traffic increase

* Typical results generated for our clients in the first year of our engagement.

How Comrade Manages Google Ads for Lawyers

We help law firms grow with Google Ads that actually perform—delivering an average 60% boost in qualified leads and 35% more conversions.
🥇Seasoned Professionals 

Our 12+ years of dominating PPC campaigns for clients demonstrate our expertise and ability to deliver consistent results in the ever-changing digital landscape

🎯Full-Funnel Strategy

We don’t just launch ads, we build complete PPC campaigns and lead-gen systems that align with your sales process and turn more clicks into clients.

🔥Smarter Spend

From Google to alternative search engines, we lower your cost-per-click while maximizing reach in the most competitive legal markets.

Comrade Can Help Your Law Firm Grow Today!
Get a Marketing audit
Services

Our Google Ads Campaign Services for Law Firms

Search Engine Marketing

Google Ads Campaigns Management

From strategy to execution, every part of your law firm PPC campaign is handled with your goals in mind. Whether you’re a personal injury or car accident lawyer, our campaigns are tailored to bring in more of the clients you actually want, at a lower cost per lead and with measurable return.

conversion-optimization

Creating Google Ad Copy

Clicks are meaningless without conversions. Your ads will speak directly to your potential clients—addressing their pain points, building trust, and prompting them to act. With clear messaging and strategic keywords, your law firm gets more qualified leads, not just more traffic.

powerful landing page design

Creating Landing Pages that Convert

When someone clicks, your page needs to convince them fast. We create landing pages that are focused, relevant, and built to convert, whether you’re using Google Ads, Google Local Service Ads, or both. Your message will match what users are searching for and guide them toward taking action.

Search Engine Optimization

Optimizing Law Firm Google Ads

Campaigns are never one-and-done. We continuously test and refine your Google Ads strategy to improve conversion rates and reduce wasted spend. It’s not about throwing more money at the problem, it’s about making every click count.

conversion rate

Creating Targeted Google Ads Campaigns

Great PPC isn’t just about showing up—it’s about showing up for the right searches. Your ads will be dialed in through A/B testing, smart ad group structure, and ongoing bid adjustments to bring in more qualified prospects at a lower cost.

keyword research

Keyword Research and Targeting

You don’t need more traffic, you need better traffic. We handle the full keyword strategy for your Google Ads account, including search intent, competitor analysis, negative keywords, and ongoing optimization. The result: fewer junk clicks, more high-intent leads looking for legal services like yours.

Full-Service Google Ads Management

Ad Copy That Converts

Landing Pages to Close the Deal
Optimizing Law Firm Google Ads
Creating Targeted Google Ads Campaigns
Keyword Research and Targeting
reviews

Over 330 clients rely on Comrade's Services

4.9
Based on 160 user review from
Daniel Hinich
Daniel Hinich
I’ve been using Comrade for a short time now and I’m already seeing results. An energetic and knowledgeable team; they put my site together using their expertise and listening to my concerns. Reed Adler is my point man. He first listens to you and gets to know what you are trying to accomplish then gives you options. Julia expertly manages my account. I highly recommend them.
See case
Andrew Tkacs
Andrew Tkacs
I would highly recommend this company to anyone looking to build a website. Our Law Firm has used them twice now and they have delivered each time. Comrade is easy to work with; prompt, and delivers on their promises. Great company for web design & SEO.
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Halina Radchenko / Founder / Brooks & Radchenko
We’ve received eight inquiries since launching the new site and retained two before we even started any PPC efforts. I expected to see promising results after six months in collaboration with PPC efforts, so the volume we’ve seen so far has exceeded our expectations.

Take your law firm to the next level. Book a complimentary audit today

Our lawyer marketing experts will take a look at your website, determine where it can be improved and provide a detailed report with no strings attached!
  • Firm’s Reputation
  • Web Presence
  • Rank Competitors
  • Potential Demand
  • Website Performance
  • Overall Score
Analytics details
FAQ

What Lawyers Need to Know About Google Ads for Law Firms

  • What are Google Ads, and how can they benefit my law firm?

    Google Ads helps law firms appear at the top of search results when people search for legal services. You control your spend, target specific keywords keywords like “car accident lawyer”, and get measurable ROI. It’s one of the fastest ways to attract new clients online.

  • What makes a successful Google Ads campaign for lawyers?

    A high-performing campaign includes:

    • Relevant keywords (e.g. personal injury lawyers)

    • Compelling ad copy

    • Strong landing pages

    • Tight ad groups

    • Geo-targeting

    • Regular optimization

    • Legal ad compliance

    All parts work together to turn searches into signed cases.

  • What is a Quality Score, and why does it matter?

    Quality Score impacts your ad ranking and cost-per-click. It’s based on:

    • Click-through rate

    • Ad relevance

    • Landing page quality

    • Keyword alignment

    Higher scores = lower costs and better ad placement for your law firm PPC campaigns.

  • How do I track the ROI of my Google Ads campaigns?

    Use Google Analytics and Google Ads to track conversions, cost per lead, and return on ad spend (ROAS). Add call tracking and CRM integration to see which leads become real clients.

Get In Touch

Contact us to schedule a no strings attached free consultation with a legal marketing expert

We will evaluate:

  • How fast your website loads
  • Backlink quality (and determine if any may lead to penalties on Google)
  • SEO performance based on 20 unique factors
  • Content performance
  • Conversion rate (how many website visitors become client leads)

Each performance evaluation comes with a plan of action to help generate positive results for your law practice.

Get in touch

Let's Get Started

Chat With Our Specialists or Call Us

(872) 242 1074
Performance Audit Papers
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