We discussed the power of responsive web design before, but the topic of how to get new clients for law firms never gets old. With 60% of searches on mobile devices, it is more important than ever to garner mobile search traffic and integrate this practice in all law firm marketing strategies moving forward.
Many customers find your firm in bed at night as they ponder what to do with their legal predicament. Often, they are on the go when they decide they need legal advice. Your website must answer their questions wherever they are.
If your teenage son, daughter, or nephew set up your website it is time for an update. Website quality is more important than ever with the growing number of sites. Legal marketing in 2020 is far different than it used to be and marketing law firm trends are constantly changing. One thing that won’t change, however, is the need for a robust web design built on proper SEO and other digital marketing foundations.
Here are a few rules to ensure your site stands out.
First, keep your designs simple. Overcrowded websites with too much information or visuals distract visitors’ attention. This starts by focusing in on one specific field of law.
We discuss this idea further below. For now, remember the Keep It Simple Simon (KISS) adage to ensure your website looks professional to your site visitors.
Keep your color and content layout simple as well. The right color combination for your website sets the mood for your website.
For example, blue displays trust and reliability. Black represents sophistication and elegance, while White signifies pure and clean. If you want your firm to seem more prestigious you might want to add a touch of Silver or Gold.
Whether you need to employ large or small law firm marketing strategies, having the right search campaign for your business in 2020 is miles away from where it was in 2008.
Since then Google introduced several algorithm updates (Panda, Penguin, Hummingbird, Pigeon, Fred, etc.). These updates changed how users find your website.
Here are three key components of a quality search strategy.
First, you need to add regular content to your website now. While Google always encouraged fresh content, they are more particular about what they will accept nowadays.
For example, if you have two law offices in Chicago, you cannot use the same content on each page. They want original content on each page. Note: Your content for each page should be over 400 words.
Second, keywords matter. Intent matters more. Google launched their Hummingbird update in 2013. The update expressed how important intent is in searches.
This is especially important for the 20% of voice searches on Google. People speaking into their phone search the internet differently than users typing a keyword into a desktop computer.
Therefore, you need to understand the intent of the user when they search on Google.
Third, make your website easy to navigate and use. The user experience for a website increased in value over the past few years.
Google realized it is not enough to provide valuable information. They want to make sure your site loads quickly, and users can easily find the information they need on your site.
In the 9 Ways to Reduce Your Website’s Bounce Rate, we talk about key strategies you can use to keep visitors on your site longer. Fast website speeds and an easy navigation are at the top of the list.
Once you get a customer to visit your website, you need to keep them. This is where a smart site becomes useful.
You want your site to capture the leads who visit your law practice.
Most visitors are not ready to buy the first time they visit your website. So, you need to collect a prospects email, name, and/or phone number to keep in touch as they move forward with the right legal team.
An inbound marketing strategy provides valuable info your prospect uses to move forward.
This requires having the right call-to-actions for your website. Make sure you entice visitors to share their information, so you can keep in touch with them.
A successful CTA reflects your customer’s needs. The CTA provides an answer to their need.
Some creative marketing ideas for law firms are also effective. For example, tell your personal story. We spoke earlier about how you need a niche for your website. Part of this is to keep the information for your prospects simple.
The other reason you need a niche is it helps you craft a clear message about your business.
Your website content should answer the What, Why When, Where, and How questions your customers have.
When you do this, you craft a narrative your prospective customer can follow before they contact you to learn more about your services.
If you want to use the right lawyer website strategies for 2018, then you need the right team to make it happen.
The chintzy website builder or teenage-built website does not have the customized features needed to grow your firm.
Do you need a good legal marketing services for your business? Then schedule a free consultation today.
Discover how you can find the right team for your next campaign by contacting us at 312-265-0580.
Do you want a marketing plan that fits your individual needs? Let us craft a strategy that drives results to your company based on your objectives.
Please fill out the form to the right, and we will contact you within one business day for a free initial consultation.
Unlock a full potential of your website. See which gaps in your marketing don’t allow your organization to scale. Get a complimentary, no obligation marketing performance review.