How to Get New Clients as a Lawyer: 12 Tips That Drive 1,100% More Leads

You don’t have a skills issue. You have a visibility issue.

Seriously. You could be the best attorney in your field, but if no one can find you on Google and AI chatbots like ChatGPT, it’s game over. You’re potentially losing as many as 96% of clients.

Take SimVisa. They’re a Chicago immigration firm with a 99% success rate, and yet, they still struggled to get leads. With Comrade’s marketing, they gained massive visibility, driving a 1,100% surge in qualified leads.

We say that not to boast, but to help you copy that playbook. This guide gives you the 12 most effective (and overlooked) marketing moves to grow your caseload in 2025.

Key Takeaways

• Get consistent leads with a strong website, SEO, and Google Business Profile.
• Gain trust faster with quality content and client reviews.
• Attract ready-to-hire clients faster with PPC ads.
• Keep your pipeline full using smart follow-ups, email marketing, and referrals.
• Convert hesitant prospects by offering flexible payment options.

How to Get More Clients as a Lawyer: 12 Proven Ways

Use these 12 failsafe strategies to attract high-value leads!

P.S. These work whether you’re looking to get more family law cases, immigration clients, or anything else.

And remember, each one works together to multiply your results, so don’t skip a single step.

1. Map Out Your Ideal Client and Niche

Have you ever met a lawyer who says, “I handle everything”?

Yeah, those are usually the ones struggling to actually get clients.

The lawyers who grow like wildfire do NOT chase every case. They’re known for one thing. The data backs it up: specialists grow 3x faster than generalists.

“Business lawyer” blends in. “Startup attorney for SaaS founders dealing with investor contracts” pops!

Get crystal clear on who you help best and what you solve for them. That’s how clients find you over all the other seasoned and new lawyers eyeing the same leads!

2. Build a Website That Sells for You 24/7

Imagine having a website where your brand lives, your values speak, and your future clients like and trust you!

That’s the dream. If your site feels outdated, slow, or confusing, visitors won’t stick around. In fact, 53% of mobile users leave if a page takes longer than 3 seconds to load.

A great law firm website tells your story clearly, ranks high on Google search results, and guides visitors to take action.

When Lehmbecker Law rebuilt theirs with stronger SEO (search engine optimization) and clearer messaging, they saw a 1,425% boost in qualified leads and a 645% ROI.

And hey, to quote Field of Dreams, “Build it and they will come.”

Need ideas for your next legal site? Explore the best lawyers websites for inspiration now!

3. Get More Legal Clients with a Google Business Profile Update

Did you know that 42% of clients hire the first lawyer they call?

If your Google Business Profile is incomplete or has outdated contact info, you’re missing out on one of the most powerful tools to get more clients!

This isn’t theoretical. Look at Hodgson Law Offices, a Spokane-based family law firm that came to us relying mostly on referrals.

After redesigning their website with a strong SEO foundation and optimizing their Google Business Profile, they saw A 2,715% increase in organic traffic and a 440% increase in qualified leads… all in 6 months!

To get the most out of your SEO, make sure to: Claim your GBP listing, verify your basic information, list your services, add photos, and (always!) reply to reviews! This is reputation management done right.

4. Attract More Legal Clients with SEO

When someone types “(your service area) lawyer in (your city),” do you show up?

If not, that’s a problem, because 86% of people hit up Google before picking a lawyer.

Poor visibility isn’t about bad luck… it’s usually bad SEO. But don’t get discouraged. If you’ve tried SEO before and it didn’t work, you probably didn’t have the right plan!

Here’s what actually makes sense for good SEO:

• Optimized keywords that match what real clients search for.
• Fast-loading pages that keep visitors from bouncing after 3 seconds.
• Local SEO, making sure you show up in the “map pack” results.
• High-quality backlinks from trusted legal and local sites.
• Helpful blog content that answers client questions before they contact you.
• Mobile-friendly design so your site looks great on every device.

When all of this works together, your firm is bound to soar to the #1 spot on Google.

5. Create Valuable Content

Ever read something online that made you stop scrolling — maybe even buy, subscribe, or call right away?

Great content has that effect on people!

Your clients aren’t just looking for a lawyer… they’re looking for someone who gets it.

Writing articles, guides, and FAQs that speak their language instantly inspires trust. And here’s the proof: law firms that blog consistently see 67% more leads per month than those that don’t.

Start with the “low effort” stuff that makes a difference:

• Answer real client questions in plain English.
• Share stories and wins that show your expertise.
• Teach before you pitch — value first, sale second.

When your content helps before they hire, you’ve already earned their business.

And if your legal copywriting still feels off, you’re probably missing these 4 effective content marketing tips that are crucial for lawyers in 2025.

6. Stay Top of Mind with Social Media Marketing

When someone needs a lawyer, who are they likely to hire?

Probably someone they’ve seen before… someone already in their social feed!

That’s why 84% of law firms leverage social media to attract the right clients.

So, here’s how to create a strong online presence, without feeling chained to your phone:

• LinkedIn: Share bite-sized insights or short videos, like “5 Contract Red Flags for Startups.”
• Email: Send a helpful monthly tip or win. “3 End-of-Year Tax Tips” beats “Hire Us!” every time.
• Follow-ups: Check in after cases close. A simple, friendly note keeps referrals flowing.

Add value consistently, and hey, you’ll build a rock-solid client base for your legal work.

7. Turn Email Subscribers into Legal Clients

Your email list is more than a list. It’s a pipeline of future clients.

In fact, email marketing generates an average ROI of 4,200% — meaning every $1 invested can return up to $42. Impressive, right?!

Here’s how to make your emails attract more clients with relevant legal issues:

• Share helpful tips or quick wins that show your expertise.
• Answer real client questions in plain English.
• Use friendly, human subject lines (“Need help with your lease?” beats “Monthly Newsletter”).
• End with a clear call-to-action — book a consult, download a guide, or reply.

Do this consistently, no excuses. Eventually, your emails will win you more business while nurturing the client experience.

8. Get Listed on Trusted Legal Directories

We’re making progress! Next up, we have legal directories.

Are you listed on sites like Avvo, Justia, FindLaw, and Super Lawyers? That’s where your clients go when they’re comparing options — and Google loves them, too!

A strong profile there can send you traffic even before your website ranks.

Make your profile stand out to get people enlisting your legal representation:

• Keep your contact info 100% consistent.
• Add a professional photo and clear service descriptions.
• Collect online reviews — they’re gold.

The more reputable places your name appears, the more credible you look — both to clients and other professional organizations.

9. Grow Your Practice Through Word-of-Mouth Referrals

Yes, referrals are still the gold standard for getting clients.

59% of legal clients find lawyers through referrals from friends, family, or other professionals. This is a powerful way to get new clients!

Here are some extremely important ways to nail your referral program:

• Be specific. “I do family law” is forgettable. “I help working moms navigate custody without courtroom chaos” sticks.
• Give first. Send clients or introductions to professionals in related fields — they’ll return the favor.
• Stay in touch. A quick note or check-in keeps you top of mind when someone asks, “Know a good lawyer?”

When you build rapport and forge strong relationships, referrals become your most consistent (and cost-free) source of prospective clients.

10. Use Client Reviews to Build Trust

Your potential clients aren’t just Googling you… they’re also Googling what others say about you.

So, stack those reviews like you mean it! 95% of consumers read online reviews and care about them as much as a personal recommendation.

Here’s how to leverage reviews to get new clients enlisting your legal services:

• Ask right after a win. Clients are the happiest here and most willing to share.
• Make it effortless. Send a direct link and ask simple questions like “What stood out to you?”
• Show them off. Feature reviews on your homepage and service pages.
• Respond to every one. Gratitude builds loyalty.

Nothing beats a solid 4.5+ star rating on Google or Trustpilot. You could be hired by the next person based on one positive client experience… so, prioritize this today.

11. Use Google Ads to Capture Ready-to-Hire Legal Clients

Need clients now, not next quarter? Google Ads is your ticket.

Legal ads convert at an average of 7%, meaning for every 100 clicks, approximately 7 potential clients take action.

PPC (pay-per-click) gets your firm in front of people actively searching for help — like “DUI lawyer near me” or “estate planning attorney in [city].”

Look at Barr & Douds. They’re a Northern California litigation firm that turned a shrinking caseload into a 937% increase in qualified leads after optimizing their PPC strategy.

To make it work in your law firm marketing, match the client’s expectations:

• Target local, high-value keywords.
• Write ad copy that hits client pain points, and offer a free consultation.
• Use landing pages — not your homepage.
• Track every click, call, and conversion.

Nail this, and your paid ads will work instantly to make you money.

P.S. PPC is your secret weapon… but then there are the costs! Set a budget that works in your favor using our guide on PPC marketing for lawyers.

12. Turn Price Barriers into Opportunities with Payment Option

For many clients, the hardest part of hiring a lawyer is affording one.

That’s why flexible payment options are a massive competitive advantage. 84% of consumers say they’re more likely to choose a provider who makes payments easy.

Here’s how to stand out from other lawyers who don’t do this yet:

• Offer multiple payment methods: credit cards, ACH, and secure mobile payments.
• Add clear payment plans: let clients spread costs across manageable installments.
• Make it visible: showcase payment options on your site, emails, and intake forms.

When you make legal payments flexible, you remove the friction involved with getting you on board their case!

And once you forge new relationships… turn them into highly qualified leads! Our lead generation guide is a great read for ambitious law firms in 2025.

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Struggling to Get Clients? Contact Comrade Today.

You need more clients, not another 9-5, figuring out how to attract them.

That’s where Comrade Digital comes in!

Our team specializes in building high-ROI growth systems for law firms through advanced PPC, SEO, and law firm web design.

Here’s what you can expect:

• Up to 1,018% more qualified leads
• 400% to 800% marketing ROI
• A well-fed caseload day after day, month after month

Why figure out how to get clients as a lawyer yourself? Comrade will fill your pipeline guaranteed. Contact us today.