These websites are more than just great design: They actually deliver results. They accomplish business objectives, namely getting visitors to contact the law firm and ask for help. They help visitors to easily find the information they need to determine whether the lawyers of the firm have experience solving similar legal challenges as they experience. And they stand out in the sea of same-looking law firm websites, a different, bold website design creates a natural bias toward the firm.
For example, before we started to work with Barr & Young Attorneys, they had a decent website with a poor amount of leads. After our updates and continued partnership, we managed to create for them a truly beautiful website. And not just visually – their metrics skyrocketed! Their qualified leads grew 192% and the company’s overall growth in terms of revenue was up to 200%
Here are a few important points we take into account when rating law firm website design:
And now, examples of the best law firm website designs from all around the industry – from business law to criminal defense attorney websites.
Very minimalistic and elegant website from Litiguard. Some websites scream at you with their design. This one? Not so much. Because it doesn’t have to. This lawyer website knows what it is. It doesn’t need to shout – it talks to you, and does it in a very professional way. Sealed colors help with keeping your attention in one place. As a result, CTA’s can do their job very effectively.
Another classic-type design. Very simple, easy to understand for users. You don’t get overwhelmed, all information is conveyed methodically and it’s easy to find whatever you might be looking for.
Now, Fasken. we find this type of design very curious. They put a lot of effort into typography, which is not as common as you might think. And the result is that they can tell you a lot but you don’t really feel that way. White space with well-designed fonts are easy to read, so nothing gets lost and the company can capture your attention on the things that matter.
Sometimes you don’t have to reinvent the wheel, but you don’t want to just copy everyone either. Obsequinum shows a good middle ground. It has several interesting animations that capture attention and that are not very demanding for the website itself. So it offers something catchy visual-wise while not sacrificing technical performance or clarity.
The moment you see this website – you will never forget it. We mentioned at the start that interesting visual solutions might not be the most important part, but they do leave a lasting impression. This website is a prime example of this. You just don’t expect this animation, how all the mess cleans itself the more you learn about the company. Original solutions like this will definitely stay in users’ minds, they will remember this as one of the best law firm website designs they’ve ever seen. While several websites on this list may follow one paradigm or the other – this one has nothing like it.
Crucible offers you a simple, cool-colored design that reassures you, conveys the firm’s professionalism. But it doesn’t get boring, which is crucial if you want to keep your potential client reading. Blocks of text are compact and different enough to keep users interested. This is another example of how you can creatively use the limited amount of space you are given.
Compassion. This is the main point this law firm wants to convey. Everything works towards that goal. Colors, typography, illustrations. Jlongting Law wants you to feel safe, to feel comfortable. Conveying the feeling to your clients may be more effective than a thousand words. Because if the client understands you on an emotional level they most definitely can trust you.
The professional-looking website from this Norwegian law firm. It can be a good idea for American firms to look at their European colleagues to maybe pick one or two things up. The first screen tries to connect you with the firm while not prohibiting you from exploring deeper. Next, they have a very handy layout of industries they specialize in and also their motto. This website may not be as special as some other examples we have here, but sometimes going a more simple route can bring you the best possible results. Always keep that in mind!
The next firm on our list is Kasowitz Benson Torres. We love how they use strict-color design and how well it reflects the company’s philosophy and culture about achieving the very best results for their clients. And another thing we love about this beautiful website is that there are videos on its homepage. Videos provide a great user experience, especially if you use them to answer some of your prospects’ more complex questions or to present your services in a simple way.
Bick Law LLP’s website is full of brave design decisions about using colorful pictures on the first screen that perfectly captures users’ attention, so they can clearly convey their commitment to providing high-quality legal services with a lot of commendations and awards. The short FAQ section later provides users with all necessary information to make the right desicion. This simple, yet functional, and user-friendly website capture the individuality of Bick Law LLP and its services.
This Chicago personal injury law firm tells you everything up front. Snapshot gives you all the most important stats, the whole section itself allows you you dive into anything you would like to learn about the company. Later elaborating on their attorneys, experience, and testimonials. This website instills clients’ confidence on all fronts.
Barr & Young Attorneys website’s one-style design perfectly reflects the company philosophy and a well-developed website category about professionals allows the clients to focus on services they need. Their user interface is simple to understand and very elegant at the same time. Fast loading speeds and smooth transitions ensure high user retention rates overall.
Aulich Law’s eye-catching design distinguishes it from many other law firms’ websites out there. We love this site’s minimalist design, which also plays on contrast with changing colors when selecting another section of the menu. Such attention to detail and the easy-to-navigate structure are exactly the interesting design solutions we love to see on law firm sites.
TSMP Law Corporation’s website features great web design and great media files which are the main reasons we included it in our top website list. Their uncluttered visuals provide a clear user experience. Also, they managed to avoid a crucial mistake with technical optimization. You see, the choice of text presentation requires smooth transitions, nothing should lag or feel clunky to read. Here they made a great work, that can may give you some ideas for your own website.
This website, from DWT LLP, has a very curious design solution. A lot of users sometimes can face challenges when looking for information on lawyers’ websites. What do we do, when want to look something up? We go to search engines. And what do search engines have? That’s right, a search bar! So, they basically integrated their own search bar front and center. This is a very interesting decision for a front page. It also doesn’t detract from anything else, because links to different sections of the site are clearly visible on top.
Awards, reviews, and testimonials play a huge part in making an impression for any business, and legal services are no different. So, Groom Law Gropu decided to put their most prestigious award right on top. And it worked! It doesn’t mess with their design. No, it adds to it! It’s very tough to create an organic and immersive awards section, but this law firm managed to make a great job in doing so.
YLaw Group decided to put visuals first and foremost. Putting forward their team with the message ‘be heard’ is a very smart move. They are a family law firm, they have to be closer with their clients than most. Here they manage to convey their commitment to the cause and they all come from different walks of life the moment client lands on their website.
Miller Thomson LLP website’s simple yet elegant design is user-friendly and engaging. It clearly presents the most important information about the organization and certainly should be added to your must-see list.
The website’s distinctive feature is a minimalist design and high-quality media which guides visitors and helps them focus on what’s most important. Also, that small glowing button ‘Lawyer Awards 2020’ manages to catch attention without really detracting from anything else on the website. Also, these are great transitions between sections. Just look at them – don’t you just want to call the company right now? What a great use of space, that greatly contributes to a positive user experience.
Example of more or less classic lawyer website design. Simple, elegant, and client-oriented website, which sets the stage for visitors to easily find all the information they might need to get to know Axiom’s services, experience, and much more. Also putting such companies like eBay, EA, Coca-Cola in the review section shows their flexibility and experience in vastly different fields.
One thing is certain: all successful law firm websites adhere to these critical rules and features
Clients need to know what your law firm can help them with. Don’t make them dig through your website to glean what your practice areas are. Be clear and concise in conveying your areas of specialty. Prospective clients will hone in on this clear display of information and appreciate the ease with which it was found on your website.
There are countless lawyers in the marketplace, all competing for clients. Some flashy. Some understated. Some websites are lackluster and others are far more complicated to navigate than they should be. A well-designed website should convey your law firm’s professionalism, high ethical standards, and clear calls to action.
A properly designed website with professional branding and law firm messaging and replete with important information in an easy-to-navigate format will help to engender trust in your prospective clients. In addition, your website should:
Your brand is the heart and soul of your business. It conveys the first impression to your clients and will either engender trust or turn them off. Be sure that your branding is consistent, strong, and on-message, yet approachable.
The most important point here is that your lawyer’s website is a driving tool for your business. It is not there to be a brochure, but rather to drive increased caseloads and, therefore, revenue. If designed properly, your website will do just that.
Your blog, client webinars, videos, helpful landing pages, and other information can all be housed in your website to serve as not only an SEO booster but a consistent mode of engagement with your clients. By providing valuable information in the form of content, your website will become prospective clients’ most valuable resource.
A fast site speed will result in a better user experience, while slow site loading times can cause users to bounce. Studies have shown that when page loads are under three seconds they tend not to be as intrusive on the visitor and their conversion rate also improves along with them spending more time browsing your website overall. Google takes loading speeds into account when determining your website rankings. So, it’s a very important factor for lawyers who want high rankings online.
A fast site speed will result in a better user experience, while slow site loading times can cause users to bounce. Studies have shown that when page loads are under three seconds they tend not to be as intrusive on the visitor and their conversion rate also improves along with them spending more time browsing your website overall.
Google shows how important loading speeds are – after all, it is one of the most crucial points when ranking your website in search engines. So, if you want your attorney website to have high rankings online this is exactly what you should pay attention to.
You might have noticed an abundance of Android and iPhone smartphone users. Whether you hate them or hold them like a blanket wherever you go for comfort, you must acknowledge the growth of mobile technology.
To succeed on mobile, you need to create content and designs that work on a multitude of screens.
As Louis Sullivan stated, “Form follows function.” The reference was toward skyscrapers. Yet, he would appreciate how this concept remains true in our mobile-obsessed world.
When you design your site to fit mobile devices, you communicate your message to all your potential and current clients.
Search Engine Optimization. You’ve definitely heard about it a thousand times. If you didn’t, let us explain why it is important. You can have the most beautiful website in the world, but if it’s not optimized for such search engines as Google, no one will see it. Being SEO-Friendly is crucial for creating a modern website. It doesn’t bring just rankings. There are a lot of benefits to SEO.
SEO is a powerful tool that can help you get ahead of your competition. The majority of search engine users (more than 70%) are more likely to click on one of the top 5 suggestions. If you have a competitor who offers the same services, and you have good SEO then it’s likely potential clients will choose you. An increase in organic traffic can be both direct and indirect benefits of SEO, giving more people a chance at learning about you through search engines like Google or Bing while also increasing site visitors overall with their social promotion over other channels such as Facebook & Twitter. A Well-optimized website makes users want to share information with their peers! And last, but not least, SEO is not only about positioning your website higher up among those results, but it also improves a site’s user experience and usability as well!
Many attorneys don’t want to get pigeonholed into a specific area of law.
The challenge is unless you are the largest law firm in your town or city, you need to have a niche. People want specific information. If you do everything, then your message is not specific to your client’s individual needs.
Additionally, focusing on a practice area improves your lead generation efforts. It is easier for a residential buyers’ attorney to generate leads than an estate planning and real estate attorney.
Besides, you do not have to turn down the estate business when it comes your way.
You have a million other attorney websites out there that all look like carbon copies of each other. They end up using the same stock photos with the same boring meetings with customers in the office.
While you don’t want your attorney getting too creative, it is good to have an attorney who can show they are different from the herd.
Take this Barr&Young image below of how Lies are Expensive. We all heard about the wolf in sheep’s clothing before. However, this image makes it strikingly clear how things can go wrong with the wrong Trustee.
Instead of bragging about how they are different, they show the visitor how they can help them with a clear vision.
If your Atlanta law firm has a website that makes people fill out your contact form or call you, you’ll enjoy a high marketing ROI and quick growth. On the other hand, if your website doesn’t resonate with potential clients, you will lose time and money on advertising only to see prospects exiting your web page and calling your competitors. It’s the time you transform your website into a 24/7 sales rep and our Chicago-based legal marketing specialists would be happy to help you achieve that!
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