One thing is certain: all successful websites adhere to these critical rules and feature the following:
Clients need to know what your law firm can help them with. Don’t make them dig through your website to glean what your practice areas are. Be clear and concise in conveying your areas of specialty. Prospective clients will hone in on this clear display of information and appreciate the ease with which it was found on your website.
There are countless lawyers in the marketplace, all competing for clients. Some flashy. Some understated. Some websites are lackluster and others are far more complicated to navigate than they should be. A well-designed website should convey your law firm’s professionalism, high ethical standards, and clear calls to action.
A properly designed website with professional branding and law firm messaging and replete with important information in an easy-to-navigate format will help to engender trust in your prospective clients.
In addition, your website should:
Your brand is the heart and soul of your business. It conveys the first impression to your clients and will either engender trust or turn them off. Be sure that your branding is consistent, strong, and on-message, yet approachable.
The most important point here is that your website is a driving tool for your business. It is not there to be a brochure, but rather to drive increase caseloads and, therefore, revenue. If designed properly, your website will do just that.
Your blog, client webinars, videos, helpful landing pages, and other information can all be housed in your website to serve as not only an SEO booster but a consistent mode of engagement with your clients. By providing valuable information in the form of content, your website will become prospective clients’ most valuable resource.
How your website performs will actually help guide your current and future marketing plans. You’ll know what’s working, what isn’t, and therefore adjust your marketing campaigns accordingly. Whether it’s more SEO-rich content, PPC, or adjustments in site mechanics, all plans begin with your business’ infrastructure: its website.
These websites are more than just great design:
The first website of our selection is Kasowitz Benson Torres. We love how they use strict-color design and how well it reflects the company’s philosophy and culture about achieving the very best results for their clients. And another thing we love about this website is that there’s a video on its homepage. Videos are a great way to get closer to your clients, especially if you use them to answer some of your prospects’ more complex questions or to present your services in a simple way.
Bick Law LLP website is full of brave design decisions about using colorful pictures on the first screen that perfectly reflects its commitment to providing world-class environmental litigation. This simple, functional, and user-friendly website captures the individuality of Bick Law LLP and its services.
Publishing detailed reviews, having great functionality, and highlighting its service structure this website instills clients’ confidence on all fronts.
Barr & Young Attorneys website’s one-style design perfectly reflects the company philosophy and a well-developed website category about professionals allows the clients to focus on services they need.
Another simple, elegant design is key with this client-oriented website which captivates users through the modern web design elements and a convenient scrolling menu that simplifies website navigation.
Lipsky Lowe LLP is one more company in our selection. Using different website’s possibilities such as free consultation banner, a blog, and a chat banner, they maintain contact with clients that we cannot help but be encouraged.
Aulich Law’s eye-catching design distinguishes it from many other law firms’ websites out there. We love this site’s minimalist design with changing colors when selecting another section of the menu, attention to detail, and the easy-to-navigate structure.
This attorney website perfectly informs visitors about the services Becket Law provides.
Slinde Nelson proves that minimalism can be attractive and engaging. We really love this site’s convenient scrolling menu and simplified website navigation.
TSMP Law Corporation’s website features great web design and great media files which are the main reasons we included it in our top website list.
The next website of our selection is Davis Wright Tremaine LLP. Its unusual menu navigation helps clients to find the information they need easily and цу know how enticing that can be.
Studinski Law, LLC is another great example of a user-friendly and well-designed website. It has a lot of potential because of the good site speed and service structure – both things that Google loves. We would also like to highlight the website’s color choice. The colors you pick have to compliment each other and never stand out over the content. You can also use them for the emotional effect they bring. Blue, for example, is related to trust, and green is often associated with financial success.
Simple, intuitive, and easy-to-navigate website design buys confidence in the site’s visitors, converting them into clients.
Groom Law Group is another example of the top law firms’ websites with simple features, well-developed services arrangement that are all eye-catching.
YLaw Group is one more company in our selection. Undoubtedly, the design of this website’s first screen and banners is fresh, attractive, and incredibly elegant while still being user-friendly.
We really love this site’s convenient scrolling menu and simplified website navigation that makes it easy for visitors to find what they’re looking for.
Miller Thomson LLP website’s simple yet elegant design is user-friendly and engaging. It clearly presents the most important information about the organization and certainly should be added to your must-see list.
This is a great example of a user-friendly, well-designed minimalist website offering information on a variety of services that Fragomen, Del Rey, Bernsen & Loewy provides.
W3 IP Lawyers & Trademark Attorneys is another example of a well-designed law firm website. In addition to a developed service structure, this website features startup tools and a news & events page. And one more thing worth noticing here is a modern chat system, which is a step up from a good contact form. Either way, your website needs to provide a clear and compelling call to action and you have to take every opportunity to put this call to action in front of your visitor.
The website’s distinctive feature is a minimalist design and high-quality media which guides visitors and helps them focus on what’s most important.
One more simple, elegant design, this client-oriented website sets the stage for visitors to easily find all the information they might need to get to know Axiom’s services.
Struble’s website makes access information about the organization’s services a breeze and a site design that’s on point with the company’s identity helps foster brand loyalty with its clients.
If you have a website that makes people fill out your contact form or call you, you’ll enjoy a high marketing ROI and quick growth. On the other hand, if your website doesn’t resonate with potential clients, you will lose time and money on advertising only to see prospects exiting your web page and calling your competitors. It’s time you transform your website into a 24/7 sales rep and our Chicago-based legal marketing specialists would be happy to help you achieve that!
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