Web Design for Home Services

# A website that books more jobs.

Custom websites engineered to convert — designed exclusively for home services contractors by Comrade. You own it outright, no lock-in.

[Get My Free Conversion Audit](https://comradeweb.com/contact-us/)

Contractor sites launched

130+

since 2008

Median revenue lift

76%

year-one

Median website ROI

8.2×

tracked in Growth Portal

6×

Inc. 5000

Fastest-Growing Companies

Year 1 median results. Tracked through Growth Portal against total marketing investment. Results vary by market, competition level, and starting position.

Verified Reviews On

[4.8Google · 100+ reviews](https://www.google.com/search?q=comrade+digital+marketing+agency&oq=&gs_lcrp=EgZjaHJvbWUqBggAEEUYOzIGCAAQRRg7MhYIARAuGK8BGMcBGJIDGMkDGIAEGI4FMgcIAhAAGIAEMgYIAxBFGDkyBggEEEUYPDIGCAUQRRg8MgYIBhBFGDwyBggHEEUYQdIBCDYyNjNqMGo3qAIAsAIA&sourceid=chrome&ie=UTF-8#lrd=0x880e2cd2b1412065:0x579778d5c4cb82ac,1,)
[4.8Clutch · 66 reviews](https://clutch.co/profile/comrade-digital-marketing-agency)
[4.8Facebook · 22 reviews](https://www.facebook.com/ComradeWeb/)
[4.4Trustpilot · 22 reviews](https://www.trustpilot.com/review/www.comradeweb.com)
[4.9G2 · 7 reviews](https://www.g2.com/products/comrade-digital-marketing-agency/reviews)

The problem

## Your website is probably costing you jobs.

Most contractor websites were built years ago, by an agency that didn't get the trades. Here's what that looks like — and why it matters.

of visitors actually call or book on the average contractor site.

Traffic is expensive. If 98 out of 100 visitors leave without contacting you, every dollar spent on ads, SEO, and content is mostly wasted. Conversion is the multiplier on your entire marketing budget.

WordStream Home Services Conversion Rate Benchmarks, 2025

3×

of Google searches now show an AI-generated answer — most contractor sites don't appear in them.

ChatGPT, Perplexity, and Google AI Overviews are reshaping how homeowners find contractors. Sites without proper schema markup, topical authority, and structured content are invisible to the new AI-powered search landscape.

BrightEdge AI Search Visibility Report, 2025

GEO

12+

identical-looking contractor sites appear on every search results page.

Stock photos, generic layouts, copy that says 'quality work at fair prices' — homeowners can't tell you apart. When you look like everyone else, price becomes the only differentiator. That race has no winner.

Internal Comrade analysis of contractor SERP results, 2025

The bottom line

Contractors who invest in a purpose-built website typically see a 2–4× lift in qualified leads. Not because the design is pretty. Because every element was built to convert.

Results

## Before & after: real contractor websites.

Every site we build replaces something that was costing the client jobs. Here's what the transformation looks like.

Cedar Rustic

Fence Contractor

Before Comrade

Rebuilt

After Comrade

**4,618%** Marketing ROI

**+461%** Qualified leads

**+318%** Organic traffic

Case Study

View Success Story

Apex Window Werks

Window Replacement

Before Comrade

Rebuilt

After Comrade

**7,841%** Marketing ROI

**+55%** Conversion rate

**+290%** Qualified leads

Case Study

View Success Story

Absolute Home Services

Home Services

Before Comrade

Rebuilt

After Comrade

**10,567%** Marketing ROI

**+922%** Qualified leads

**+430%** Organic traffic

Case Study

View Success Story

Stone Center

Natural Stone

Before Comrade

Rebuilt

After Comrade

**+620%** Qualified leads

**+40,248%** Organic traffic

**+480%** Revenue YoY

Case Study

View Success Story

Alliance Moving

Moving Services

Before Comrade

Rebuilt

After Comrade

**1,655%** Marketing ROI

**+1,253%** Organic traffic

**+380%** Qualified leads

Case Study

View Success Story

Forbel

Commercial Security Systems

Before Comrade

Rebuilt

After Comrade

**+320%** Qualified leads

**+2,718%** Conversion Rate

**+5,900%** Organic traffic

Case Study

View Success Story

1 / 6

What you get

## Everything included. No upsells.

Here's exactly what's in every Comrade website build. No surprise invoices.

14

Deliverables, flat-rate

Flat-rate, fully scoped

- **Custom design** — no templates, no theme reskinning
- **Built on Webflow or WordPress** (we recommend the best fit)
- **Up to 2 rounds of design revisions**
- **Custom copywriting** by our home services writers
- **Custom graphics & visual assets** designed for your brand
- **Mobile-first responsive design** across every breakpoint
- **Foundational SEO** — schema, meta, headings, image opt, sitemap

- **Lead form & quote-request integration**
- **Click-to-call & sticky mobile CTAs**
- **GA4 + GTM + conversion tracking setup**
- **Browser & device QA** across all major platforms
- **Hosting, security, and SSL setup**
- **Editor training** so your team can update content
- **30 days of post-launch support** & bug fixes

AI Optimization Plans

## Structured Programs to Own AI Search

Every plan includes baseline auditing, structured monitoring across all five major AI platforms, and the content + authority work that drives citations.

Most contractors choose this

### Website + SEO Partnership

12-month SEO engagement — our most popular path. Full website build plus ongoing SEO that compounds.

Website included with$0build cost

What's included:

- Custom website (Webflow or WordPress) Included
- 90 day build timeline ✓
- 12 months of ongoing SEO Included
- Covered Premium authority sources
- Content production by home services writers *Content is part of the SEO engagement, not the website build.* Via SEO package
- You own the website — period ✓

Get My Free Audit + Quote

### Website Only

A standalone build with no SEO commitment required. Add SEO, PPC, or content marketing anytime.

Starting at$599/mo for 24 months

What's included:

- Custom website (Webflow or WordPress) Included
- 90 day build timeline ✓
- Foundational SEO setup Not ongoing
- Hosting, security, maintenance (24 mo) Included
- Copywriting / content production *Priced per page. Or supply your own — we work with either.* Add-on
- You own the website after 24 months 100%

Get a Standalone Quote

### No lock-in. Ever.

Some agencies hold your website hostage if you leave. We don't. Whichever path you choose, your site is fully your property the moment it's paid off. Webflow or WordPress access, source files, content rights — all yours.

Process

## From kickoff to launch in 90 days.

A clear, milestone-driven process so you always know where we are — and what's next. No black-box agencies. No "we'll get back to you."

01

Week 1

### Discovery

Kickoff call + business deep-dive

Audience mapping

Competitor analysis

Success metrics defined

02

Week 2

### Strategy

Sitemap + content strategy

Conversion architecture

Page-level content planning

Your sign-off before design

03

Weeks 3–5

### Design

Custom design from scratch

Up to 2 revision rounds

You approve before we code

Mobile reviewed every round

04

Weeks 6–8

### Build

Dev on Webflow or WordPress

Content entry + copywriting

Integrations + tracking setup

Forms, CTAs, analytics live

05

Week 9

### QA

3-stage internal QA

Functionality · browsers · devices

Pre-launch review with you

Redirects + SEO setup

06

Weeks 10–12

### Launch

Go-live + 301 redirects

Post-launch monitoring

Editor training session

30-day bug-fix window

**Timeline depends on content readiness, revision cycles, and client approval & communication turnaround.** We commit to a specific launch date in your kickoff call.

The fix

## The Revenue EngineWebsite.

Not a brochure. Not a portfolio piece. A lead-generating system that integrates with your SEO, PPC, and Growth Portal — designed by people who only build for home services.

[See what's included](https://comradeweb.com/contact-us/)

Convert

### Built to convert

Every section, CTA, and form is engineered around one question: will this homeowner book? CRO best practices baked in from day one.

Mobile

### Built for mobile

60% of contractor traffic is mobile. We design mobile-first — fast taps, click-to-call, sticky CTAs — so emergency searchers convert on the spot.

SEO

### Built for Google

SEO foundation built into the structure: schema, page speed, local optimization, content hierarchy. Your site ranks because it was built to rank.

Platform

### Built on the right platform

Webflow by default for speed and design control. WordPress when it's the right fit for your team. Either way, the site is built to perform.

Scale

### Built to scale

30 location pages next quarter? A new service line? A landing page for a Google Ads campaign? The site is built to grow without rebuilding.

Ownership

### Built for you to own

No lock-in. No hostage clauses. The moment your site is paid off, it's 100% yours — source files, hosting access, content rights, all of it.

Who we work with

## Specialized for Contractors. Built for Results.

We only work with home services contractors — it's all we've done for 17+ years. That focus shows up in every trade we serve.

[Roofing750% more leads in 6 months.](https://comradeweb.com/roofing-marketing-agency/)
[RemodelingKitchen, bath & full-home jobs secured.](https://comradeweb.com/blog/home-remodeling-marketing-tips/)
[HVACConsistent booked installs, year-round.](https://comradeweb.com/hvac-marketing-agency/)
[Construction CompaniesCaptured construction-ready leads in local markets.](https://comradeweb.com/blog/construction-marketing-ideas-that-guarantee-results/)
[PlumbingMore high-intent calls, less downtime.](https://comradeweb.com/blog/plumber-digital-marketing-how-to-increase-leads-and-sales/)
[ElectriciansThe first call for residential & commercial work.](https://comradeweb.com/blog/electrician-digital-marketing/)
[LandscapingConsistent premium project leads.](https://comradeweb.com/blog/landscaping-marketing-strategies-to-help-your-business-grow/)
[Home BuildersBetter bids and higher-margin projects.](https://comradeweb.com/blog/marketing-strategies-for-home-builders/)

**Our sweet spot:** Owner-operated home services businesses doing **$1M–$20M** in revenue who are serious about turning their website into their best salesperson — not looking for the cheapest option.

[See if we're a fit](https://comradeweb.com/contact-us/)
[View all industries we serve](https://comradeweb.com/who-we-serve/)

Why Comrade

## We're not the cheapest. We're the most accountable.

Your website is make-or-break. In seconds, homeowners decide whether to call or close the tab. You need a team that treats that decision seriously.

01

### Home Services Only

We don't split our attention. Every strategy, every campaign, every piece of content is built for contractors.

02

### 17+ Years in Business

Founded in 2008. 100+ team members. USA-based. We've been through every algorithm update and every AI shift, from Panda and Penguin to AI Overviews and GEO.

03

### Conversion-First Design

We don't design to win awards. We design to book jobs. Every layout decision is tested against one metric: does this turn a visitor into a caller? That's the whole game.

04

### You Own Everything

Website, content, data, leads — all yours from day one. We don't hold sites hostage or use lock-in clauses. The moment your site is paid off, it's 100% yours.

05

### No Long-Term Contracts

We earn your business every month on the SEO partnership. Our retention rate is high because the results speak for themselves — not because you're locked in.

06

### Senior Talent, Start to Finish

80+ years of combined expertise. Every site is touched by senior designers, writers, and strategists — not junior hand-offs reading from a playbook.

A Note from Our Founder

Contractors deserve a website that actually works for their business — not a template that looks like every other site on page one. We've spent 17 years figuring out what converts homeowners into booked jobs, and we build that knowledge into every project from day one.

Ivan Vislavskiy

Founder & CEO, Comrade Digital Marketing

Recognized as a Leading Web Design Agency

What clients say

## Real businesses. Real AI results.

4.8

Google · 100+ reviews

4.8

Clutch · 66 reviews

4.8

Facebook · 22 reviews

4.4

Trustpilot · 22 reviews

4.9

G2 · 7 reviews

Questions, answered honestly

## The questions everyone is asking about AI search.

Don't see your question? We'll answer it on the call, no sales pitch required.

[Ask on a call](https://comradeweb.com/contact-us/)

### How much does a new website cost?

Two paths. If you’re partnering with us on SEO for 12 months, the website is included at $0 build cost. If you want a standalone website, it’s $599/month for 24 months — total of $14,376 — and the site is fully yours after that.

### How long does the build take?

60 to 90 days from kickoff to launch, depending on content readiness and revision cycles. We commit to a specific launch date in your kickoff call.

### Webflow or WordPress — which should I choose?

We default to Webflow because it’s faster, more secure, and easier for our designers to fine-tune for conversions. WordPress is the right call if you’re already on it and have a team that knows the backend. We recommend the best platform during discovery — no upcharge either way.

### Do I own my website?

Yes. The moment your site is paid off, it’s 100% your property — source files, platform access, content rights, all of it. No hostage clauses, no exit fees.

### Can I migrate my existing site?

Yes. Migration, content transfer, and 301 redirects are all included in the build — no extra cost. Your SEO equity is preserved.

### Can I edit the site myself after launch?

Yes. Both Webflow and WordPress come with editor training. Most contractors find Webflow’s editor easier to use, but you’ll be able to update text, images, and pages on either platform.

### What's included beyond design?

Everything you need to launch: copywriting, photography support, mobile optimization, SEO foundation, lead forms, tracking setup, hosting, SSL, redirects, browser QA, and 30 days of post-launch support.

### Do you write the content?

Yes. Our home services copywriters handle every page. We’ll interview you to capture your voice and expertise — you don’t need to write a word.

### What if I don't have professional photos?

We can work with what you have, source stock that doesn’t look like stock, or coordinate a local photo shoot. We’ll figure it out together in discovery.

### What happens after launch?

30 days of bug fixes and tweaks at no extra cost. After that, hosting, security, and maintenance continue under the package terms (free with SEO partnership, included for 24 months on standalone).

### What if I want to leave after the 12-month SEO partnership?

You take the website with you. No penalty, no exit fee. The site is yours.

### Why do you only work with home services contractors?

Because specialization wins. We’ve spent 17+ years learning what converts homeowners — and what doesn’t. A generalist agency takes 6 months to learn what we already know.

Let's build it

## Let's build you a website that actually works.

Book a free 30-minute call. We'll review your current site and show you exactly what's holding it back.

What happens next

SWOT analysis of your current website

Competitor comparison in your local market

Conversion blockers, mobile issues, and SEO gaps identified

Custom proposal with a clear plan and pricing

No pressure — the audit is yours either way

---

Comrade Digital Marketing Agency — [https://comradeweb.com/web-design/](https://comradeweb.com/web-design/)