UX Design

Corporate WordPress Sites
Corporate WordPress Sites
Custom Website and Development
Custom Website and Development
eCommerce Sites
eCommerce Sites
Mobile App Design & Development
Mobile App Design & Development
Landing Pages
Landing Pages
Logo Design & Branding
Logo Design & Branding
UX Design
UX Design
A / B Testing
A / B Testing

UX Design

Any website or software application with a suboptimal UX compromises the strength of your brand and has a direct negative impact on your ability to generate income. We create flawless, frictionless, goal-oriented user experiences that are easy to navigate and designed to work seamlessly on the devices that your customers are using. Our aim is to create a UI & UX that reflect your brand’s premium positioning, increase the chances of return custom and maximize revenues over the medium and longer term.

Our Chicago based UI & UX team offers the full range of services that your business will need to capture the attention of users, fulfil their expectations, no matter how high they might be, and improve your business’ chances of long-term success.

Our research process yields unique customer insights, enabling us to craft user experiences that promote conversions, drive leads and make complex transactions easy. In addition to facilitating the flow of income through your site, our superior UX design promotes user loyalty to your brand, supporting stronger long-term revenue generation capacity.

Our UX Strategy

Our approach to superior UX is based on a simple principle: by knowing how people want to use your product or service, we can identify their needs and cater directly to them. Our team has knowledge of all of the strategies to gain a strong working knowledge of how your customers think, feel, and act. We are able to identify opportunities for you to better meet their needs and expectations, and hopefully entertain and thrill them at the same time.

Our process can be broken down into the following elements:

  • Customer research
  • Customer journey mapping
  • UX audits & recommendations
  • Persona development
  • Usability testing
  • Competitive analysis

We will never stop developing and refining your site’s UX. Once we have established what we need to do to help you make the most of your customer base, we leverage our strategic insights into something tangible, something concrete. Our team offers a wide range of integrated services skills that will enable you to deliver a remarkable user experiences to your customers, including:

  • UX/UI design
  • Information architecture
  • Branding & identity
  • Copywriting
  • Microcopy
  • Visual design & concepting
UX Validation and Optimization

We also offer the following analytics services to ensure that your site and UX are performing exactly as intended and delivering value to you and your customers:

  • Card sorting
  • Tree testing
  • First-click testing
  • Usability testing
  • Benchmarking & analysis

Case Studies

View Portfolio

American Marketing & Publishing

AMP, an Illinois-based digital and traditional marketing & advertising company, contacted us here at Comrade to help design and developing a new, modernized website as well as rebrand and update the company’s imagery.

view case study

Challenges

AMP is unique in that their customer base consists of small and local businesses who use print and online mediums for advertising and marketing. It was important for the new website to be structured in a way that both AMP team members and their customers could navigate and easily identify the best solution for their business.

As a secondary but equally important feature, the site needed to help facilitate understanding for new employee prospects on the culture and and purpose of AMP.

Solutions

The new look produced for this brand new website was coupled by a very user-intuitive design, while keeping accessibility in mind. The information architecture of the site allows users to move into a carefully laid out sales funnel for maximized conversions.

The site serves as both the face of the company and as a marketing tool for their salespeople.

Marmot

Marmot is a US-based apparel company focusing on outdoor jackets and related goods. Born out of adventure and a desire to share that culture with others, Marmot has been developing unique jackets, tops, and related apparel for climbing, hiking, and general outdoor activities for over 30 years.

view case study

Challenges

Marmot required a world-class website that would help further distinguish their brand amongst competitors. Additionally, the design needed to be straightforward, modern, and help add depth to the brand’s voice and imagery without sacrificing ease-of-use.

Solutions

Comrade’s creative team was pleased to develop a truly dynamic and pleasing website for Marmot. We took the existing company’s guidelines and materials and refined them to deliver a website that would successfully convey the Marmot brand and culture. The site’s navigation is easy to use but provides the user with a unique and compelling experience throughout every stage of the shopping process. The end result was very well received by both the company and customers alike.

Belgravia Group

Belgravia Group is a premier real estate company from Chicago, with a legacy spanning over 70 years and having developed well over 2,000 properties within that time. Belgravia consulted with CWA on creating a modern, attractive website to properly showcase the company’s culture and history. After multiple creative brainstorming sessions, CWA was able to develop the blueprint for what would become a stunning site to help represent Belgravia.

view case study

Challenges

Belgravia’s prior website was stagnant and required a revamp that would give them a cutting-edge and modernized look to match their niche of real estate: high-end properties in some of the most popular neighborhoods of Chicago.

Solutions

The approach applied was both minimalist and interactive: the website has a clean-cut layout with easy navigation. CWA also consulted Belgravia in creating unique, professional content to add to the site, helping to strengthen the company’s online reputation. The visual content consists of beautiful professional photography that showcases the properties Belgravia Group manage.

Blueprint Healthcare Real Estate Advisors

Blueprint is a Chicago-based advisory firm that specializes in senior housing and healthcare real estate, offering unique exit strategies, solutions, and consulting for both investors and operators. Blueprint enlisted Comrade Web Agency to revamp their website, create a client portal for investors and operators, and to develop a mobile app for their services.

view case study

Challenges

Due to the high amounts of information that is typically exchanged between BP and their clientbase, the requested portal needed to be capable of both holding said information and allowing exchange between multiple parties. Their complex business model also had to be taken into account, as there are several variables in the kinds of information exchanged and how the portal should function for each user.

Solutions

We developed a brand new site for Blueprint, bringing their branding and voice up to date with user-friendly navigation and professional stylings. This included creating a design and branding library for future use.

As for the client portal, we were able to create a visible portfolio with all assets in a “data room”: a place within the portal where Blueprint can exchange files, messages, and other related content with their clients (and vice versa).

From the admin side, users are able to update and manage portfolios and related assets. Additionally, they are given a variety of dashboards for their different metrics, including finances.

The mobile app was developed for usage on both iOS and Android platforms, serving as an on-the-go version of their site.

Why Comrade?

Outsourcing your marketing is a huge decision, because marketing is what you do to present your business to the world. How will you ensure this presentation looks, sounds and works the way you’d like it to? We take the time to get to know you and what’s unique about your business, then use it to your advantage.

Laser-Focused on Delivering Results

Some marketing agencies are great at making promises. We’re great at getting you more clients, higher profits and faster growth.

10 Years in Business

We’ve spent the last 10 years perfecting our processes and learning all we can about digital marketing. Now is the time to take advantage of our expertise.

Superb Customer Service

We’re devoted not only to your business’ success, but also to making you feel calm and confident about your marketing investment every step of the way.

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