AMP, an Illinois-based digital and traditional marketing & advertising company, contacted us here at Comrade to help design and developing a new, modernized website as well as rebrand and update the company’s imagery.
Responsive Corporate WordPress Sites
It is deceptively easy to launch a website these days, especially a WordPress website design, especially with WordPress being the largest and most popular content-management system in the world. However, if you want an effective online representation of your business, do not fall for the system’s simplicity. A highly-converting website design always starts with your buyer’s persona and their journey in mind and requires deep understanding of your target market, as well as identifying a clear goal that your website should fulfill.
Do you need your website to:
- Directly sell to your prospects?
- Give your prospects more information about your products or services?
- Get your prospects e-mail address?
- Direct your prospects to a physical location?
- All of the above. If so, which is most important?
Once we help you identify your buyer’s persona and the #1 goal of your website, we invest time and resources in finding the right strategy for achieving that goal. To do this, we analyze your industry and the general recommendations about what works and what doesn’t. We also inspect your competitors’ websites and see which website sections work for them and what mistakes they’re making. This allows us to position you as an online leader in your field from user experience point of view.
At this stage, we present our concept for your corporate WordPress website and while we are always open to your suggestions, it is important for us that we create a website that appeals to your end client and not just to you. Many web design companies are more interested in satisfying their clients instead of their clients’ clients — which is where they fail. Not us. While we will stick to your brand vision, you must remember your sense of style is subjective, while the numbers we look at when designing a website are not.
Your web design affects your success in Search Engine Optimization (SEO) too, which is another factor we take into consideration when preparing your website. Since the ultimate objective of all search engines is to improve the usability of the web, if you want to rank higher on Google, you need a website that is built with solid technological expertise and offers effortless navigation.
Of course, your Comrade WordPress website design will come with a user-friendly admin system that would allow you or anyone in your team to update the content, even with zero HTML expertise.