AMP, an Illinois-based digital and traditional marketing & advertising company, contacted us here at Comrade to help design and developing a new, modernized website as well as rebrand and update the company’s imagery.
A website’s landing page is the online equivalent of a shop’s front window. It has a powerful influence on whether your target audience will want to browse your site and place orders.
An effective landing page design is very different if you’re selling services or products; if you’re going for subscriptions or webinar sign-ups.
We will never underestimate the power of an attractive, well-designed landing page with all of the important features to the success of your business.
A research-based approach to landing page design
Our team will conduct in-depth research to discover what motivates your visitors to convert, and reverse engineer a path that works for them and for you.
Custom designed landing pages
We can build your landing page from a template, if this is what you require. However, we always recommend a custom-built landing page that has been designed to meet the specific needs of your business and your customers. We offer a full landing page design and build service, focusing on these aims:
- Giving the best possible first impression to your customers
- Focusing on one visitor goal
- Continually increasing conversion rates
- Catering to as many different types of visitors as possible
- Attracting the highest-quality conversions
All of our landing pages have the following features:
- Dynamic text replacement
- Messages matched to your target audience
- Geographic accuracy
- Simplifying next steps to the end user
- They are built for easy and quick ongoing testing
Scientifically Valid Results
It’s easy to follow your instincts when it comes to landing page design, but it is far better to use tried and true processes. We balance conversion improvements with real changes in business results. Higher conversion rates do not necessarily equate to more income being generated. We are able to identify statistical significance and confidence levels significant enough to determine whether a landing page has been successful, or whether it needs further development.
No landing page can succeed if developed in isolation. We take the full funnel into consideration from the start to the finish and this helps us to design the best performing landing pages. We are also committed to a superior user experience. We match UI & UX with our scientific approach to conversion and apply this to all our landing page designs.
We guarantee that you will notice the results on your balance sheet. The bottom line is that our landing page design service has the potential to make you more money. Increase in conversion rates is not enough to measure performance. It is increase in revenues that should always be the aim of landing page design.