Kruger, Inc. is a Canadian-based family-owned company who specialize in the production and distribution of renewable and sustainable products across various sectors and industries. Kruger, Inc. is also the #1 produce of tissue products in Canada.
Responsive Corporate WordPress Sites
It is deceptively easy to launch a website these days, especially a WordPress website design, especially with WordPress being the largest and most popular content-management system in the world. However, if you want an effective online representation of your business, do not fall for the system’s simplicity. A highly-converting website design always starts with your buyer’s persona and their journey in mind and requires deep understanding of your target market, as well as identifying a clear goal that your website should fulfill.
Do you need your website to:
- Directly sell to your prospects?
- Give your prospects more information about your products or services?
- Get your prospects e-mail address?
- Direct your prospects to a physical location?
- All of the above. If so, which is most important?
Once we help you identify your buyer’s persona and the #1 goal of your website, we invest time and resources in finding the right strategy for achieving that goal. To do this, we analyze your industry and the general recommendations about what works and what doesn’t. We also inspect your competitors’ websites and see which website sections work for them and what mistakes they’re making. This allows us to position you as an online leader in your field from user experience point of view.
At this stage, we present our concept for your corporate WordPress website and while we are always open to your suggestions, it is important for us that we create a website that appeals to your end client and not just to you. Many web design companies are more interested in satisfying their clients instead of their clients’ clients — which is where they fail. Not us. While we will stick to your brand vision, you must remember your sense of style is subjective, while the numbers we look at when designing a website are not.
Your web design affects your success in Search Engine Optimization (SEO) too, which is another factor we take into consideration when preparing your website. Since the ultimate objective of all search engines is to improve the usability of the web, if you want to rank higher on Google, you need a website that is built with solid technological expertise and offers effortless navigation.
Of course, your Comrade WordPress website design will come with a user-friendly admin system that would allow you or anyone in your team to update the content, even with zero HTML expertise.
Custom Website Development
Finding a quick, effective, and an affordable team that offers a full range of top-quality custom website development services is one of the most difficult tasks for both new and established businesses. If you’re also looking for a custom website development agency that has marketing expertise and ultimately builds websites that sell, then your mission becomes almost impossible.
Unless you choose to work with a Chicago-based Comrade Web Agency. By implementing a system of innovative processes that allow us to understand the specific custom website development and marketing needs of each of our clients, and offer custom solutions to meet every need, we have cut the time for producing a website in half without it affecting the quality of the work delivered.
While the technological process of developing a website is not usually viewed as part of the marketing of a business, even here we focus on lead generation and website conversion rates. To ensure your website performs as well as you want it to, we apply our UX, CRO and SEO expertise to every project.
Nowadays, most online users browse the internet on mobile devices, which is why all websites we create feature a responsive, mobile-friendly design and are configured for optimum conversion capacity.
eCommerce web design and development services are a must for any online retailers that want to drive huge amounts of traffic into their online stores. The development of successful eCommerce sites requires a specialist attention including theme development, shopping-cart, plug-in & module development.
While top-notch user experience, mobile responsiveness and focus on your buyer’s journey are essential for the success of any online business, they could literally make or break your e-store. What percentage of your web visitors end up purchasing? What percentage start purchasing, but leave their carts? What percentage go directly to a competitor?
And do you know why?
In order to be effective, e-commerce websites must be flawless. Clunky designs that are confusing or frustrating to navigate will simply fail to inspire your audience to complete the purchasing process. Any minor glitch, any slight setback in the browsing or checkout process can be enough to deter even the keenest of online shoppers. Another major turn-off is slow website speed, which can cause online shoppers to lose patience.
If you’ve been in the business for a while, but you’re not seeing the results you want, we can help you analyze your store’s data based on the specific industry you’re in and the performance of your competitors, and then use that to take your website and your business to the next level.
If you’re just starting out, we’ll make it easy for you by doing all the necessary research right off the bat and deliver a website that will blow your customers’ socks off and deliver you the results you want.
Comrade’s e-commerce website design team, made of marketing strategists, UX designers, and developers is able to build custom eCommerce platforms that are completely unique and designed to meet your exact needs. We can also use a wide variety of popular platforms, including Magento, Shopify, BigCommerce, PrestaShop, nopCommerce, OpenCart, WooCommerce and Virto Commerce; to create an eCommerce site that is more standardized yet still reflects your brand’s unique properties and values and is still able to attract your core customer base.
Whether you choose a custom designed eCommerce platform or a more standardized solution, we will provide your e-commerce business with the tools that will enable you to meet your sales goals, no matter how ambitious.
We are very experienced in integrating the following:
- Payment Gateways
- Variable sales tax
- Inventory and third-party tracking
- Product variations
- Pricing models
- Dynamic shipping and tracking via major international shipping companies
Mobile App Design & Development
Modern mobile browsing habits mean that your app has only seconds, possibly even less, to hook potential users. And the only way that your mobile app can capture and sustain attention in such a short space of time is through outstanding design and through providing real usability value.
Our team of app designers have the skills and experience to know how and why some apps work in this respect, and why some don’t.
It starts with knowing how to work within the constraints of technology. We know that a one-size-fits-all is never going to be the ideal approach. Our team has a broad and diverse understanding of design and UX. Having identified your target audience, we will put ourselves in the shoes of the user to design an app experience that responds to their needs, their wants, and their triggers. To be successful, apps must be designed strategically and from the user’s perspective.
And this is what we offer: superior app design that targets your preferred user base, captures their attention and keeps it. We are committed to the success of your app and we will make full use of our experience and expertise to develop first-class, innovative mobile products. Our commitment to your success applies to all development stages from strategy, through design and to coding.
Our team includes strategists, UX designers, coders and product managers. We bring diverse experience from many years of building, launching and growing mobile apps. We focus on real data and base all of our decisions on these, rather than relying on guesswork.
We take full responsibility for the following aspects of mobile app development:
- Competition Research
- User Identification and Profiling
- Performance Infrastructure: Analytics & KPIs
- Product Value Mapping
- Ongoing Business Modeling
UX & UI Design
Our goal is to design products that respond to users’ specific needs. The initial steps are to find out what these needs are and then to understand what will users will consider an adequate response. Our UX & UI designers will work closely with your team, guiding them through every step of the process. From understanding the experiences that need to be created to building the wireframes, from prototyping to finalizing a remarkable user interface, we will be there with you.
We are experienced and fully competent in the following aspects of mobile app development:
- Wireframing & Prototyping
- Design explorations
- Full UI design creation
- Identity & App Icons
- Graphic assets for app stores
Native App Development
To build native involves making use of all of the capabilities of the mobile device. It means not compromising in any way when developing a user experience. And eventually this will also mean a solid foundation for scaling up and turning a mobile app into the basis for a genuine business. We use Java for Android and Swift for iOS, with an uncompromising focus on clean code and optimum performance.
We offer the following services:
- Full project planning
- App Architecture
- Android App Development
- iOS App Development
- Full app publishing support
Product Testing & QA
Anybody with any experience with software development knows that bugs are an inevitable part of coding. And of course, testing and debugging are part of the development process. All of our projects are allocated appropriate testing resources to ensure the delivered products are solid and free from bugs. From the first builds to the app launch, our testing team will make certain that any errors are spotted, all bugs are discovered and that the entire product works as intended.
A website’s landing page is the online equivalent of a shop’s front window. It has a powerful influence on whether your target audience will want to browse your site and place orders.
An effective landing page design is very different if you’re selling services or products; if you’re going for subscriptions or webinar sign-ups.
We will never underestimate the power of an attractive, well-designed landing page with all of the important features to the success of your business.
A research-based approach to landing page design
Our team will conduct in-depth research to discover what motivates your visitors to convert, and reverse engineer a path that works for them and for you.
Custom designed landing pages
We can build your landing page from a template, if this is what you require. However, we always recommend a custom-built landing page that has been designed to meet the specific needs of your business and your customers. We offer a full landing page design and build service, focusing on these aims:
- Giving the best possible first impression to your customers
- Focusing on one visitor goal
- Continually increasing conversion rates
- Catering to as many different types of visitors as possible
- Attracting the highest-quality conversions
All of our landing pages have the following features:
- Dynamic text replacement
- Messages matched to your target audience
- Geographic accuracy
- Simplifying next steps to the end user
- They are built for easy and quick ongoing testing
Scientifically Valid Results
It’s easy to follow your instincts when it comes to landing page design, but it is far better to use tried and true processes. We balance conversion improvements with real changes in business results. Higher conversion rates do not necessarily equate to more income being generated. We are able to identify statistical significance and confidence levels significant enough to determine whether a landing page has been successful, or whether it needs further development.
No landing page can succeed if developed in isolation. We take the full funnel into consideration from the start to the finish and this helps us to design the best performing landing pages. We are also committed to a superior user experience. We match UI & UX with our scientific approach to conversion and apply this to all our landing page designs.
We guarantee that you will notice the results on your balance sheet. The bottom line is that our landing page design service has the potential to make you more money. Increase in conversion rates is not enough to measure performance. It is increase in revenues that should always be the aim of landing page design.
Logo Design & Branding
Your brand is your connection to your audience. It is the single strongest tool you have for building a base of consumers who identify with you, your business and your products and services. A good brand identity should represent the essence of your business, defining you and everything you represent. A successful brand identity will speak to its audience, instilling in them a sense of familiarity, a sense of excitement, a sense of belonging.
Your logo will almost always be the first thing that consumers recognize from your brand. Your logo is your most fundamental and essential signifier. And yet so many brands struggle to get their logo design right.
Ideally, a logo should evoke the core values of your brand while standing as a powerful visual emblem that triggers a response in your consumer audience. This means that the logo needs to be simple, versatile and timeless, as well as memorable. We can help you to create the perfect logo for your brand that will give your business a highly professional feel and look and become more competitive.
In addition, we can help you to standardise other visual cues that can be associated with your brand: typefaces, colours, icons, imagery and other key design elements. These can be applied to any aspect of your business that your customers come into contact with. The key to success of any brand is consistency and this lies at the core of our approach to the standardisation of a brand’s visual imagery.
Any website or software application with a suboptimal UX compromises the strength of your brand and has a direct negative impact on your ability to generate income. We create flawless, frictionless, goal-oriented user experiences that are easy to navigate and designed to work seamlessly on the devices that your customers are using. Our aim is to create a UI & UX that reflect your brand’s premium positioning, increase the chances of return custom and maximize revenues over the medium and longer term.
Our Chicago based UI & UX team offers the full range of services that your business will need to capture the attention of users, fulfil their expectations, no matter how high they might be, and improve your business’ chances of long-term success.
Our research process yields unique customer insights, enabling us to craft user experiences that promote conversions, drive leads and make complex transactions easy. In addition to facilitating the flow of income through your site, our superior UX design promotes user loyalty to your brand, supporting stronger long-term revenue generation capacity.
Our UX Strategy
Our approach to superior UX is based on a simple principle: by knowing how people want to use your product or service, we can identify their needs and cater directly to them. Our team has knowledge of all of the strategies to gain a strong working knowledge of how your customers think, feel, and act. We are able to identify opportunities for you to better meet their needs and expectations, and hopefully entertain and thrill them at the same time.
Our process can be broken down into the following elements:
- Customer research
- Customer journey mapping
- UX audits & recommendations
- Persona development
- Usability testing
- Competitive analysis
We will never stop developing and refining your site’s UX. Once we have established what we need to do to help you make the most of your customer base, we leverage our strategic insights into something tangible, something concrete. Our team offers a wide range of integrated services skills that will enable you to deliver a remarkable user experiences to your customers, including:
- UX/UI design
- Information architecture
- Branding & identity
- Visual design & concepting
UX Validation and Optimization
We also offer the following analytics services to ensure that your site and UX are performing exactly as intended and delivering value to you and your customers:
- Card sorting
- Tree testing
- First-click testing
- Usability testing
- Benchmarking & analysis
A/B testing (sometimes called split testing) involves comparing two versions of a web page to see which one is the better performer. Two web pages are shown to similar visitors at the same time.
Every business website wants visitors to convert from being mere visitors to something else. For e-commerce sites, this conversion is almost always a consumer making a purchase. The rate at which a website is able to do this is known as its “conversion rate”. Measuring the performance of a variation (A or B) means measuring the rate at which it converts visitors to goal achievers.
A/B testing enables online business to make the most of their existing traffic. While the cost of acquiring paid traffic can be significant, the cost of increasing conversions is minimal. The return on investment of A/B testing can be massive because even minor changes made to a landing page or website can result in major increases in leads generated, and thus higher sales and greater revenue.
Our A/B testing service offers all this and more. We are committed to improving your ability to generate income by discovering how and why people are or are not converting from mere visitors to full customers. And we promise results.