A/B testing (sometimes called split testing) involves comparing two versions of a web page to see which one is the better performer. Two web pages are shown to similar visitors at the same time.
Every business website wants visitors to convert from being mere visitors to something else. For e-commerce sites, this conversion is almost always a consumer making a purchase. The rate at which a website is able to do this is known as its “conversion rate”. Measuring the performance of a variation (A or B) means measuring the rate at which it converts visitors to goal achievers.
A/B testing enables online business to make the most of their existing traffic. While the cost of acquiring paid traffic can be significant, the cost of increasing conversions is minimal. The return on investment of A/B testing can be massive because even minor changes made to a landing page or website can result in major increases in leads generated, and thus higher sales and greater revenue.
Our A/B testing service offers all this and more. We are committed to improving your ability to generate income by discovering how and why people are or are not converting from mere visitors to full customers. And we promise results.
Belgravia Group is a premier real estate company from Chicago, with a legacy spanning over 70 years and having developed well over 2,000 properties within that time. Belgravia consulted with CWA on creating a modern, attractive website to properly showcase the company’s culture and history. After multiple creative brainstorming sessions, CWA was able to develop the blueprint for what would become a stunning site to help represent Belgravia.
Belgravia’s prior website was stagnant and required a revamp that would give them a cutting-edge and modernized look to match their niche of real estate: high-end properties in some of the most popular neighborhoods of Chicago.
The approach applied was both minimalist and interactive: the website has a clean-cut layout with easy navigation. CWA also consulted Belgravia in creating unique, professional content to add to the site, helping to strengthen the company’s online reputation. The visual content consists of beautiful professional photography that showcases the properties Belgravia Group manages.
Marmot is a US-based apparel company focusing on outdoor jackets and related goods. Born out of adventure and a desire to share that culture with others, Marmot has been developing unique jackets, tops, and related apparel for climbing, hiking, and general outdoor activities for over 30 years.
Marmot required a world-class website that would help further distinguish their brand amongst competitors. Additionally, the design needed to be straightforward, modern, and help add depth to the brand’s voice and imagery without sacrificing ease-of-use.
Comrade’s creative team was pleased to develop a truly dynamic and pleasing website for Marmot. We took the existing company’s guidelines and materials and refined them to deliver a website that would successfully convey the Marmot brand and culture. The site’s navigation is easy to use but provides the user with a unique and compelling experience throughout every stage of the shopping process. The end result was very well received by both the company and customers alike.
Blueprint is a Chicago-based advisory firm that specializes in senior housing and healthcare real estate, offering unique exit strategies, solutions, and consulting for both investors and operators. Blueprint enlisted Comrade Web Agency to revamp their website, create a client portal for investors and operators, and to develop a mobile app for their services.
Due to the high amounts of information that is typically exchanged between BP and their clientbase, the requested portal needed to be capable of both holding said information and allowing exchange between multiple parties. Their complex business model also had to be taken into account, as there are several variables in the kinds of information exchanged and how the portal should function for each user.
We developed a brand new site for Blueprint, bringing their branding and voice up to date with user-friendly navigation and professional stylings. This included creating a design and branding library for future use.
As for the client portal, we were able to create a visible portfolio with all assets in a “data room”: a place within the portal where Blueprint can exchange files, messages, and other related content with their clients (and vice versa).
From the admin side, users are able to update and manage portfolios and related assets. Additionally, they are given a variety of dashboards for their different metrics, including finances.
The mobile app was developed for usage on both iOS and Android platforms, serving as an on-the-go version of their site.
AMP is an Illinois-based marketing agency geared towards smaller local businesses who use print and online mediums to advertise their services.
AMP is unique in that their customer base consists of small and local businesses who use print and online mediums for advertising and marketing. It was important for the new website to be structured in a way that both AMP team members and their customers could navigate and easily identify the best solution for their business. As a secondary but equally important feature, the site needed to help facilitate understanding for new employee prospects on the culture and and purpose of AMP.
The new look produced for this brand new website was coupled by a very user-intuitive design, while keeping accessibility in mind. The information architecture of the site allows users to move into a carefully laid out sales funnel for maximized conversions. The site serves as both the face of the company and as a marketing tool for their salespeople.
In the last two years, AMP has enjoyed double the organic search traffic 2.3 times new users and a nearly two fold increase in the amount of time clients spend on the website.
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