When approached with the SpikeLook concept, Comrade Web Agency was asked to create a bold and simple website that would offer potential customers the ease of navigation and shopping while still maintaining stellar visuals. While many other ecommerce websites pursue aggressive selling tactics in hopes of securing a sale, they fail to realize that this can come at the cost of overall design, brand presentation and reputation, and customer loss.
Comrade was tasked with presenting SpikeLook as, first and foremost, a vendor of stylish accessories predominantly marketed toward male populations. In doing so, we needed to cultivate an image that appropriately depicted the company’s culture while still making sure that easy of navigation for customer experience was kept a priority.
We went with an array of blues, greys, and white to dress the site, complemented by many high definition product and lifestyle photos. Together, we were able to present a bold and confident brand depiction to accompany the flair of their products.
The construct of the homepage was simple: create a short introduction, show the categories of bracelets, then present some of the featured items directly below, complete with the ability to add to cart.
These simple yet highly effective elements yield a killer looking website that is attention-grabbing but does not sacrifice its functionality.