After owning 3 furniture stores over the past 5 years, brothers Vitaliy and Dmitriy Chernyak noticed a significant change within the industry. They observed that customers were conducting the majority of their furniture shopping online, but they preferred to purchase in person. The brothers used this insight to create Furfi. Furfi is a website that simplifies the process of shopping for furniture by connecting the consumer with a database of furniture carried by local retailers. Using Furfi, consumers can now shop at numerous furniture stores from the comfort of their home or office and, once they find something they like, they can locate it nearby and purchase it the same day.
For this project, we had to create a marketplace that caters to two main user groups: dealers and buyers. Dealers (furniture stores) are able to sign up on Furfi website, build their profile and showcase their products. Additionally, Buyers needed to be able to navigate the website easily, view various products, compare prices from different dealers and view information about individual product and dealer. We built a website that is a perfect advertising model for dealers, and the ideal place for consumers to do their online research. To complete this project, CWA devised their branding, worked on their UI/UX, created their visual design and conducted complex development.