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CMC
About the Project

Chicago Motor Coach provides charter bus services to groups throughout Chicagoland. With 32 years of combined experience, they are the Chicagoland area’s most referred transportation group.

They offer a variety of group transportation services including airport bus shuttles, special events charters, and long distance trips.

Project Challenges

Chicago Motor Coach approached us in looking for a holistic marketing strategy that would get their phone ringing with customer calls. They wanted to stand out from the crowded group transportation market by leveraging their vast experience in the charter bus industry.

Project Results

  • Redesign website, develop a buyer’s journey and create necessary Calls-to-Action to convert website traffic into leads
  • Grow organic traffic 21% through local search optimization. 47% of leads now come from organic search traffic
  • Increase prospect calls by 98% and website leads by 125%
  • Set up pay-per-click (PPC) campaigns. As a result, their leads grew by 110% since the campaign launch
  • Add 600% more content to website to augment search and conversion efforts
  • Use call tracking and web analytics to measure conversions
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