Vinyl Clocks

Project Challenges

The previous website took a shotgun approach to sales. The extensive navigation bar was overwhelming to visitors, causing too much search activity to identify items for which they were searching.

Additionally, the website lacked trust-building elements (reviews, badges, money-back guarantees, etc.) that studies have proven create more sales.

Project Solutions

• Visualize how the clocks look in home and office settings with storyboard vinyl clock photos
• Concentrate on trigger points of Buyer personas to increase conversions for top-selling products
• Highlight social proof (testimonials, product reviews) to reduce buyers remorse, and decrease returns
• Guide users, first, to top-selling vinyl clocks, since vinyl clock purchases are often impulse purchases