About This Project

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As the name alludes, Vinyl Clocks manufactures crafty vinyl clocks in every imaginable theme for peoples’ homes and offices. Their artisans also designed an extensive array of wooden clocks, bookmarks, and iPhone cases.

Desktop White
Vinyl Clocks
Tablet White
Vinyl Clocks
Phone White
Vinyl Clocks

Project Challenges

The previous website took a shotgun approach to sales. The extensive navigation bar was overwhelming to visitors, causing too much search activity to identify items for which they were searching.

Additionally, the website lacked trust-building elements (reviews, badges, money-back guarantees, etc.) that studies have proven create more sales.

Project Solutions

  • Visualize how the clocks look in home and office settings with storyboard vinyl clock photos
  • Concentrate on trigger points of Buyer personas to increase conversions for top-selling products
  • Highlight social proof (testimonials, product reviews) to reduce buyers remorse, and decrease returns
  • Guide users, first, to top-selling vinyl clocks, since vinyl clock purchases are often impulse purchases
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