Steps 2 Walk

New website built for Orthopedic surgeons’ performing no-cost surgeries across the globe

Strategy Development + Healthcare + Non Profit + Website Design

About This Project

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With a noble cause and real-life solutions, this Not for Profit organization raises money, runs programs internationally that train surgeons and spurs local involvement. Over the past 20 years, the 150 orthopedic surgeons and volunteers have aided thousands of children and adults who suffer with untreated foot and ankle deformities and injuries.

Challenges

With a visually outdated, non-mobile-friendly website, the organization’s scope of operations was unclear. The site was not marketed in any way to substantially increase awareness, participation and donations. Steps2Walk’s online presence was an afterthought, rather than a combination of powerful tools that could widen and deepen the organization’s success 24/7/365.

Solutions

Comrade dramatically improved the messaging by embedding real-world case studies (text and photos) that created stronger credibility. We introduced three tiers of premium donor levels to encourage individuals to donate to the cause. Additionally, the website is helping to strengthen the growing worldwide network of surgeons, who, in earlier years, volunteered their services and went back to their respective practices, without much ongoing interaction. Finally the new website invites sponsors and international partners (individuals and corporations alike) to join – and help – the mission.


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