Niche provider of web solutions for small businesses streamlines sales process, increases traction with Comrade redesign.

Challenges

Optima has hundreds of sales representatives that engage in many traditional forms of outbound marketing. These reps needed a website as a tool to use in the field instead of outdated PowerPoint presentations. This tool also had to be optimized for mobile and tablet devices to make it portable and help their sales process and improve closing rates.

Solutions

Comrade built out the new subsidiary’s website using SEO optimizations across all devices. The result was a clear, crisp, website easy for both internal staff and prospective customers to engage. The website is now an essential tool for the company’s sales team to use when talking with customers, especially in the field, and has made its sales processes infinitely easier and more efficient.