Cali Carriers Moving

Local and Long-distance mover in California, SEO for Lead Generation

About This Project

visit website

The long-distance moving company needed to transform its poorly designed website into a lead generation tool that attracts new prospects and helps generate phone and email inquiries that can be converted into paying customers. Their AdWords traffic was generating a low, 5.5% conversion rate, causing Cali Carriers’ $1,000 / mo payout to barely produce enough profit to justify a positive revenue flow. The company’s expertise, competitive pricing and amazing customer service were being rewarded with a constant struggle for attracting & closing leads.

Desktop White
Cali Carriers Moving
Tablet White
Cali Carriers Moving
Phone White
Cali Carriers Moving


  • Low PPC conversion rate of 5.5%
  • An outdated website with no compelling content
  • Lackluster branding that created a “less-than-top-notch” feeling


CDMA created a bright, friendly logo to appeal to the buyer personas we researched, based upon gender, age, income, geography, etc. We clarified the company’s brand message of four key points: Affordable rates, No broker fees, Accurate Quotes & Status Tracking. We simplified the Buyer’s Journey with content that matters most to people.

Next, we completely reworked the company’s PPC strategy, using highly-specific (and less costly) long-tail keywords. We removed nearly 90% of their prior keywords because they delivered poor quality leads that didn’t convert. Comrade’s marketing and creative team designed engaging (visual) ads and set up retargeting campaigns on a few search engines.


  • Revitalized, fresh, believable brand
  • Dramatically improved Conversion Rate from 5.5% to 27.5%.
  • 1 long-distance or local moving lead from every 3-4 website visits
improved conversion rate
Ready to start your project?
Get in touch with us to discuss your specific objectives and the best, tailored-made strategy to reach and surpass them.
talk to us

Recognized as a leading digital marketing & web design agency in Chicago

Trusted reviews

Contact Us to Discuss Your Project.
We're Ready to Help.

Thank You For Your Interest!
One of our specialist will be in contact with you shortly.
Before you go, we would love to get additional information to help us better understand how we can serve you best. Please fill out this four question survey.