About This Project
visit websiteAMP is an Illinois-based marketing agency geared towards smaller local businesses that use print and online mediums to advertise their services.
Numbers
New styling & impressive marketing results
organic search increase2x
conversion rate improvement33%
increase in the amount of time clients spend on the website85%
Challenges
American Marketing & Publishing needed a professional, new website and brand positioning
AMP is unique in that their customer base consists of small and local businesses who use print and online mediums for advertising and marketing. It was important for the new website to be structured in a way that both AMP team members and their customers could navigate and easily identify the best solution for their business. As a secondary but equally important feature, the site needed to help facilitate understanding for new employee prospects on the culture and purpose of AMP.
SOLUTIONS
The site serves as both the face of the company and as a marketing tool for the salespeople
The new-look produced for this brand new website was coupled with a very user-intuitive design while keeping accessibility in mind. The information architecture of the site allows users to move into a carefully laid out sales funnel for maximized conversions. The site serves as both the face of the company and as a marketing tool for their salespeople.
Results
AMP has enjoyed increase in the organic search traffic
In the last two years, AMP has enjoyed an increase in the organic search traffic of 2.3 times and a nearly two-fold increase in the number of time clients spend on the website.
We worked with Comrade on a both a corporate and product specific e-commerce development site over the last year. On our corporate site we particularly appreciated their design talent as they helped us to update the look and feel of our corporate site and company image. Comrade worked collaboratively with us from discovery and design, to implementation and training. They worked through a methodical process which eliminated over or under scoping and kept expectations in alignment. Throughout the website ecommerce development process they provided valuable design feedback and patiently steered us toward best practices. Their expertise in custom coding web design elements really brought our vision to life. When our site go-live day arrived, the transition was seamless and we appreciated Comrade being ready and available to address any problems. They were able to create and customize several instances of complex functionality that we needed to showcase our products and results and in the end create a seamless experience for our customers. Overall a very positive experience and we would recommend them to other companies.
Megan Moser / Operations Manager / AMP Corporate
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