But they had one problem: as progressive as their industry-defining best practices had become, Amer-Trans’ digital brand platform was sorely out-of date. How do you take a multi-million dollar, century-old company into the 21st century? Even before revamping their website, Comrade Web Agency worked with the head executives at Amer-Trans to devise a cross-platform content strategy that would brand them as the superior provider they were known as within the industry. This provided Amer-Trans with the strong SEO and social media marketing network that would boost the launch of their new website.
The new Amer-Trans site was another enormous collaborative undertaking that showcases the strengths of both parties. Comrade Web researched the competition (i.e., other leaders in North American logistics such as Coyote, NALSI, and TransGroup) to design a modern, professional look that captured the excellence of the Amer-Trans brand. Content was meticulously and thoughtfully drafted (and re-drafted), optimized for search engine keywords, and the whole site was designed for complete cross-platform responsiveness.