NY vape shop

Web Design / Development + Local SEO + Marketing strategy + E-Commerce

About This Project

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The NYVapeShop.com team manufactures and sells a wide array of high-quality vape products, which are backed by amazing customer support and very competitive prices. With no marketing, the company was stalled. Before meeting Comrade Web Agency, their website suffered from a generic template appearance with limited WordPress eCommerce functionality. Though the company was generating some online sales, most trickled in through email and individual referrals. They were not growing their brand’s digital footprint, or distinguishing themselves from the competition. Comrade Web Agency was hired to dramatically improve performance, significantly increase targeted traffic to the site, and triple sales within one year – all while staying within a limited marketing budget.

Strategy  & Consulting

CWA’s marketing team began with strategic thinking and collaborative whiteboard sessions that materialized in an Action plan. We evaluated all existing marketing channels and shifted our client’s concentration to experienced buyers. To reduce expense for our Client, we recommended earning organic traffic instead of purchasing ads. We minimized email marketing and eliminated the use of coupon and referral sites which attract customers seeking cheap products – not necessarily the best (ex: Retail Me Not). Next, we design and built the most user-friendly website in the industry, and continue concentrating on SEO tactics and working directly with influencer bloggers.

Search Engine Optimization

CWA’s marketing team created and continue to execute a strategy that encompasses out-of-the-box onsite SEO, content marketing and linkbuilding. Our Client has already collected 100+ high-quality backlinks from industry-related websites and popular blogs.

Results After 12 Months

We transformed the site from its limited WordPress functionality to a more professional and feature-rich Magento platform. This change gave our Client access to all necessary business tools for eCommerce. We completely re-designed the website based upon a “sales funnel” approach that pulls visitors through the purchase process. We integrated an automated solution that collects real reviews from customers, which has netted nearly 400 positive (real) reviews in a short amount of time, with an average 4.5 star rating. We also created an email contest to generate buzz; and enable NY Vape Shop’s buyer community to win free products, which, in turn, spurs additional site activity and more purchases!

+ 64 %
increase in website conversion rate
+ 152 %
increase in sales from SEO
400 +
reviews collected and leveraged
First Page SEO Results

Increase In Sales
KEY WORDSPOSITION
vaporizer store0
wax vaporizers0
vaporizer shop0
vape store0
vape shop0
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