Private Equity Firm Focused on Education and Wellness

Web Design / Development + Mobile Responsiveness

About This Project

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This niche investment firm needed to transform its amateurish website into a powerful presence that establishes credibility and inspires prospective companies to align themselves with the growing team’s deep expertise & decades of experience. With a mission to enrich lives via partnerships with entrepreneurial leaders, Maxim hired Comrade to reposition their online brand. Beginning in 2019, the revitalized Maxim is poised to become a catalyst for meaningful and positive change. The new website clearly delineates their world-class portfolio, grown one investment at a time; and properly introduces each member of the team, from Managing Partner, Principal and Vice President through Industry partners, Research and Development staff.

Project Challenges

  • Poorly drawn logo looked exhausted
  • Broken website links with mismatched graphics and improper rendering on browsers
  • Confusing navigation hierarchy that resulted in users’ not understanding what to view
  • News items were extremely old, and embedded in Constant Contact email links

Project Solutions

Comrade began with a logo refresh, turning the lifeless leaves into a thriving plant. An updated font and gray-green-periwinkle-white color palette were added to crisp it up! Next, we streamlined the navigation and worked on messaging with the client to ensure that precisely what needs to be communicated is easily accessible on the pages. The site contains just enough information to interest viewers and encourage interaction. Comrade introduced “flip cards” that are user-activated for information-reveals when portfolio items are moused over.

Project Results

  • Revitalized, fresh logo and coordinate brand elements
  • Clutter removed from public-facing web pages
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