After 9 years of providing SEO, PPC and other digital marketing services to our clients, we’ve learned that most
successful campaigns follow the same process:
Start With Strategic Plan
Understand how your potential customers search for your services and make decisions
Understand what exactly your competitors are doing now
Understand what works, what must be improved and which marketing channels and directories
will never work for you. Start tracking all calls and stop wasting money
Create unique selling proposition and a buyers journey on your website for your potential
clients (what you will tell them when they come to you)
Understand what are the best tactics to attract customers and convert them into phone calls
on a short- and long-term period based on your budget and resources
Do The SEO Right
Be focused. Focus on how you can be in Top-5 results and have traffic from
many relevant long-tail keywords (ex: “web agency”, “web agency in Chicago”, “best web
agency in Chicago”). Concentrate on a group that brings you the best ROI
SEO is the best long-term investment but it takes 3-6 months to see results. Be patient
Your digital marketing company will do most of work but will never know what you know about
your company. Commit to have a monthly interview and write at least 2 important drafts for
articles (or case studies) / month, your digital marketing agency will polish them and write
the rest of necessary content
Do PPC right
Because SEO takes time, we often recommend starting with PPC. You can start getting calls in as
little 2 weeks
However, PPC also takes time to be optimized. Your digital marketing company need to do
multiple testings to see which ads, graphics, messages, keyword groups and landing pages are
delivering the most amount of conversions and calls
Don't only rely on what's your competitors are doing. If all your competitors are bidding
for the same keyword, the cost per click becomes extremely expensive (we've seen law firms
stubbornly bidding $100 / click while not getting many conversions)
Monitor your performance on a weekly basis, don't count on assumptions, perform A/B testing
and only invest in techniques that attracting clicks and delivering results
Do The Reputation Right
No matter how good your website looks, people still need to know why should they trust you.
Select a platform and create a technology to attract reviews
Invest time in creating relevant Case Studies for each of your services. People need to see
how exactly you fixed your clients' problems
Implement other reputation elements in your buyers' journey (press publications, awards,
Stop paying money for channels where you will not get results
Optimize your PR and directory listings and invest more in channels where you get leads and
website case studies
Our client was involved in a motor vehicle accident and, after a considerable amount of
time, decided to undergo surgery for her injuries....
Worker’s Compensation Claim
Our client is a construction worker for a large railroad track installing company who was
working on a railroad-rebuilding project in SF…
Submit to right directories
Stop paying money to directories where you will not get leads.
Optimize your listings and invest more in directories where you get leads and good ROI.
Track Performance Right
Invest in tools like CallRail and counting calls from each marketing channel (PPC, SEO,
referrals, etc). You might be surprised to see what really works and how.
Different tracking tools can also help you to understand how you may improve the service of
your receptionist to better convert calls
Concentrate on track only relevant data: calls, form submissions, website traffic type,
bounce rate and average time on site (engagement), location, etc.
Use analytical data to improve your online marketing campaigns. Invest in techniques that
delivers results or have positive dynamic trends
We partner with:
featured case study
How We Helped Barr & Young:
Barr and Young is a small law firm in California specializing in trust and
estates and securities litigation.
"We needed to bring in calls, good leads, and clients that want to use our
services. We hadn’t been getting calls, so the traffic stopped. There wasn’t anything else we could do
on the website to generate more leads so we had to make a change. It was an old website that hadn’t been
changed for a very long time. The only thing we were really doing was more blog posts, and that stopped
Comrade Web Agency fully redesigned an obsolete website to increase traffic and leads. They guide
content creation efforts and provide SEO and PPC services as well. The collaboration is ongoing.
"Comrade Web Agency is serious but fun to work with and incredibly responsive"
Willing to refer: 5.0
Over the lapse of one year, leads have significantly increased thus increasing the amount of work
and revenue generated, leading to hiring another attorney in order to keep up. There’s nothing for
Comrade Web Agency to improve; they’ve been on time, remained within budget, and provide a great
Introduce your business and what you do there?
We are a small law firm in California specializing in trust and
estates and securities litigation.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Comrade Web
We needed to bring in calls, good leads, and clients that want
to use our services. We hadn’t been getting calls, so the traffic stopped. There wasn’t anything
else we could do on the website to generate more leads so we had to make a change. It was an old
website that hadn’t been changed for a very long time. The only thing we were really doing was
more blog posts, and that stopped working too.
What was the scope of their involvement?
They were responsible for the full redesign of the site. We
told them what we do and what kind of consumer we were looking for. They came up with all of the
creative work. We wrote the content ourselves but they gave us guidance on what we should write.
We’re subject to very strict ethical rules, so I don’t know if it’s possible for anyone but a
lawyer to write the content for a law firm’s website. They also implemented new SEO [search
engine optimization] and PPC [pay-per-click] marketing strategies and provided tools to track
RESULTS & FEEDBACK
Could you share any evidence that would demonstrate the
productivity, quality of work, or the impact of the engagement?
In one year, our leads went up dramatically. All of our
attorneys are busy, and our revenue is up significantly; we’ve also hired another attorney to
handle the new work. Comrade Web Agency is serious but fun to work with and incredibly
responsive. I would recommend them to anyone.
How did Comrade Web Agency perform from a project management
They were excellent. Everything they’ve done has been
Are there any areas Comrade Web Agency could improve?
No. Since I know so little about SEO, I just know what’s on my
screen. I’m sure they’re always trying to improve but from the customers’ end, I have no
complaints. I can’t think of anything they could improve.
We take the challenge (And win battles)
We partner with local law firms and independent attorneys in California, Illinois, NY, Texas and
other states. We fully take care of all digital marketing activities, release their time and win
battles with their biggest competitors for in their geographic area. That's why we are your comrades!