The previous website took a shotgun approach to sales. The extensive navigation bar was overwhelming to visitors, causing too much search activity to identify items for which they were searching.
Additionally, the website lacked trust-building elements (reviews, badges, money-back guarantees, etc.) that studies have proven create more sales.
Visualize how the clocks look in home and office settings with storyboard vinyl clock photos
Concentrate on trigger points of Buyer personas to increase conversions for top-selling products
Highlight social proof (testimonials, product reviews) to reduce buyers remorse, and decrease returns
Guide users, first, to top-selling vinyl clocks, since vinyl clock purchases are often impulse purchases