Blueprint is an advisory firm specializing in real estate within the senior housing and healthcare markets, respectively.
Comrade was tasked with creating a completely custom environment that would give Blueprint the means to showcase investment opportunities and give clients the necessary information and access to said offerings. This meant developing a unique, intricate user system: a user portal with the right architecture that would allow Blueprint the means of displaying listings and insights for potential clients. It also gave Blueprint a better understanding of their client network, with analytics and user management tools installed within the website.
Comrade had to keep in mind UX considerations as well as appropriate user flows throughout the website. As a design-centric website, it was important to include smooth transitions between pages as well as continuity coherence. Not be neglected, we also made sure that the overall design of the website was simple but bold, going with a white background, highlighted by various shades of blue and some grey to give it clean and sleek look.