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Portfolio > Barr & Young Attorneys
Barr & Young Attorneys
  • SEO
  • Strategy Development
  • Web Design / Development
About the Project
CHALLENGES

Barr & Young Attorneys faced a sea of competition. Their website had neither a clear delineation of services, nor any strong messages that connected with prospective clients. The small amount of web traffic they had enjoyed was being depleted, month-by-month by law firms actively building their own SEO traffic. The company’s website resembled an old-fashioned brochure; and their webmaster was only available intermittently, to make changes, corrections and updates.

OUR SOLUTION
  • Rebrand the company: new logo, color palette and WSJ-style illustrations for gravitas.
  • Redesign the website with clear navigation, large-scale photos & bold headlines that pack a dramatic punch.
  • Trained Client to write high quality blogs with strategic content on a frequent basis.
  • Design service-specific Landing pages.
  • Execute monthly SEO services.
  • Submit site regularly to attorneys directories online.
  • Identified / implemented unusual approach for paid ads.
PROJECT RESULTS (only 9 mos.)
  • Increased monthly leads significantly (+650%) without expanding marketing budget.
  • Improved Conversion rate 350% by writing industry-specific content, and crafting multiple Calls-to-Action.
  • Enhanced Sales funnel functionality with new graphics and logic-flow for prospective clients.
Homepage
Barr & Young Attorneys Homepage
Barr & Young Attorneys Image Barr & Young Attorneys Image
Barr & Young Attorneys Image Barr & Young Attorneys Image
Barr & Young Attorneys Image
It's not about simply being online but evolving your brand in the digital world
We are excited to partner with professionals who have bold visions and uncompromising desire for success.