14 min read
Updated: November 09, 2021

Why Is SEO Important for Bankruptcy Attorneys?

Creating and managing a search engine optimization (SEO) campaign for your bankruptcy law firm requires a lot of effort.

SEO involves so many factors. SEO management can become complicated very quickly, from factors on the page, like your blog posts and landing pages, to strategies for off-page tasks, such as link building. Since SEO is inherently nebulous, it’s even more challenging.

However, once you get a better understanding of bankruptcy lawyer SEO, it doesn’t seem so hard.

<span style=Attract more leads to your law firm“>
Attract more leads to your law firm

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What is Law Firm SEO?

Essentially, search engine optimization (SEO) is the process of driving more traffic to a website by increasing its position in search engine results pages. Those results appear when you search for something on Google, Bing, or another search engine.

A high ranking on the first page of search engine results for your law firm, which means more visitors to your website, will mean more business. There are no ads in SEO results.

Getting your law firm to the top of the organic search results remains the biggest challenge when doing bankruptcy firm SEO. Law firm SEO is available from plenty of vendors, but there’s no guarantee that you’ll rise to the top of the organic search results.

Why is SEO so important for Bankruptcy Law Firms?

Organic search traffic is an important marketing channel that is often overlooked by law firms looking to grow their businesses. Research suggests, however, that law firm SEO should receive more attention. 17% of legal consumers used Google to find a lawyer, tied for second place among all methods, according to Clio’s 2019 Legal Trends Report.

Law firms may not understand SEO at first, especially if they have never invested in this type of bankruptcy attorney marketing, but it is an integral part of a basic marketing strategy.

The good news is that there are various ways to rank higher on the first page of the search results. It is possible to cut through the noise in the market and catch the attention of prospects if you learn the basic factors search engines consider when determining which websites provide the most value to online users.

What are the ways to do so? Let’s find out!

Focus on your Local SEO

Local SEO is a subcategory of a classic SEO strategy and is a key marketing tactic for businesses set in a certain location or serving a specific service area.

But how does local SEO for bankruptcy lawyers work? It’s not as complicated as it may seem. Local SEO is all about relying on more specific keywords that target your direct area, and thus, your local clientele. This means those searching in your area sees your business under their relevant results due to their current location.

So, let’s put it into practice. Say you’re a local law firm. More specifically, you’re a firm that specializes in bankruptcy in the Lincoln Park neighborhood. Instead of opting for the keywords “best Chicago law firm,” you would boost your results for a more specialized goal with “bankruptcy lawyer in Lincoln Park.” Not so complicated, right? Well, there’s a little more to it.

seo for bankruptcy lawyer google keyword

There are several ways you can boost bankruptcy attorney local SEO. From emphasizing information on local listings to using relevant keywords and improving your link-building strategy, we have all the must-know tips for a stellar local SEO strategy that improves your SEO rankings.

Complete Local Listing Information

When people begin their hunt for a bankruptcy lawyer, they are looking for someone they can trust. While few may click the first option at the top of their Google search, others will look at online listings, such as Google My Business, Facebook, Yelp, or YellowPages for testimonials on a business’s work.

With this in mind, it’s essential when boosting local SEO for bankruptcy law firm strategies that you focus on your local listings. This will provide potential customers with the information they need to know about your business to see if you’re the right fit. Additionally, this is a great place to share some customer reviews, serving as testimonials to give potential clients the extra push they need to choose you as their bankruptcy solution.

Update your listings regularly with up-to-date information that’s truly useful to the clients you’re hoping to garner. Trust, us, it’s worth it.

bankruptcy attorney google my business profile

Research Relevant Keywords for Bankruptcy Law Firm

To attract your target clientele, you’ll need the right keywords. With strategically chosen keywords, you will drive more traffic to your site based on your unique capabilities and offerings, as well as your specific audience.

Bankruptcy lawyers’ keywords can run the gamut, but a good place to start is by checking out the keywords your competitors rely on. Additionally, consider localized keywords, like our example of “lawyers in Chicago” versus “bankruptcy lawyers in Lincoln Park.” This will help draw the eyes of those in your area for a local customer base.

There are also SEO keyword search tools. Options like SEMRush.com will not only show you how much attention your prospective keywords get but show how challenging the competition is. This is great data to utilize to find keywords, look for related ones, and peak at what your competitors are relying on.

bankruptcy attorney in lincoln park google search results

Have an Accessible Bankruptcy Law Firm Website

Ever feel so frustrated with a glitchy, slow-to-load website that you don’t even wait around for it to load, moving on to the next best option? Same here, and your prospective clients will do the same if your website is weak. This is why technical SEO for bankruptcy lawyers, aka the technical optimization of your site, is so essential.

The prioritization of a user-friendly, fast, and mobile-friendly website is considered the bare minimum these days, and customers won’t wait around for your site to get up to speed, potentially causing a loss of valued clientele.

To ensure your website is up to par, be sure that:

  • It loads in under 3 seconds.
  • It’s mobile-friendly.
  • It’s indexable on search engines.
  • It’s secure.
  • It doesn’t have any broken links.
  • It’s easy to navigate.

Believe us when we say a well-running website will make a world of difference!

google search console mobile usability report

Write Topical Blog Content

Let’s face it — bankruptcy law is complicated. However, you can use this to your advantage with some great blog content.

Consistent SEO content not only further promotes your website online but helps sustain continued growth while sharing useful information with potential clients. With blog content, you can dive more into the nitty-gritty, like with a guide for how to file for chapter 7 bankruptcy or what you need to know about the effects of filing for bankruptcy. Sure, not everyone will be interested in this content, but those with specific needs will be.

Additionally, focusing on content is a great way to boost local SEO for bankruptcy lawyers. With added blog content, you can sneak in extra keywords that weren’t as much of a priority throughout the rest of your site, creating a more well-rounded, search engine-friendly site.

A website can have a wide range of pages, from bankruptcy to credit counseling to the timeline and precursors. Consider content that discusses joint bankruptcy, lien stripping, the pros and cons of bankruptcy, whether to file, the types of dischargeable debt, as well as specifics regarding your state, such as exemptions for assets and property.

Utilizing such a strategy allows you to target keywords with a lower conversion rate, but still generate profit and attract clients.

bankruptcy attorney blog

Have a Good Link Building Strategy

Don’t underestimate the power of a link.

When we talk about link building, we refer to the backlinks that come from another site, organization, or business linking to your website. This not only gives your business and website more authority when a trusted site links to your services but also boosts your site under Google’s algorithm. Essentially, another site linking to your own presents your site as one of high authority, and who doesn’t want that?

No, you don’t just want a lot of random places linking to your site. Instead, when focusing on local SEO for bankruptcy attorneys, prioritize getting high-quality links from a few great sites. This can be done through outreach or simply organically based on your good work.

Manage your Reviews and Testimonials

As we move forward, social proof will play an increasingly important role and will rival word of mouth. Over half of people believe that online reviews are important when hiring a lawyer. People are increasingly making online purchases and researching local businesses, which will likely make that number rise.

Thus, it is imperative that you implement a process where soliciting and obtaining reviews and customers’ testimonials become a core part of how you operate. Connect all of your online profiles, including Google, Facebook, Yelp, and Avvo. Your online presence will shine with glowing ratings and reviews when you provide existing and past clients with opportunities to leave a review about these properties.

Rankings of your business are affected by your reputation, which is why you should pay attention to it.

Does your law firm have a plan for growth in 2022?
Does your law firm have a plan for growth in 2022?

Let us help you create a growth plan


Whether you have just a few more questions about local SEO best practices or would like a team of experts to take over your local SEO for bankruptcy law firm strategy, our team at Comrade Digital Marketing is here to help. With years of experience and a team of skilled professionals to match, our full-service marketing agency can expertly boost your firm’s SEO ranking. To get started, contact us at 312-265-0580 today.y.

I hope you enjoy reading this blog post.

If you would like to discuss your project, reach out to our specialists.

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About the Author
Stan Bogdashin
Stan co-founded Comrade Digital Marketing and serves as its marketing strategist and IT expert recruiter.
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