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Updated: June 03, 2021

Why Is Local SEO Important for Bankruptcy Attorneys?

Why Is Local SEO Important for Bankruptcy Attorneys?

What is Local SEO?

Local SEO is a subcategory of a classic SEO strategy and is a key marketing tactic for businesses set in a certain location or serving a specific service area.

But how does local SEO for bankruptcy lawyers work? It’s not as complicated as it may seem. Local SEO is all about relying on more specific keywords that target your direct area, and thus, your local clientele. This means those searching in your area see your business under their relevant results due to their current location.

So, let’s put it into practice. Say you’re a local law firm. More specifically, you’re a firm that specializes in bankruptcy in the Lincoln Park neighborhood. Instead of opting for the keywords “best Chicago law firm,” you would boost your results for a more specialized goal with “bankruptcy lawyer in Lincoln Park.” Not so complicated, right? Well, there’s a little more to it.

seo for bankruptcy lawyer google keyword

How Can Bankruptcy Lawyers Improve Local SEO?

Looking to boost local SEO for bankruptcy attorneys? We’ve got the answers. From emphasizing information on local listings to using relevant keywords and improving your link-building strategy, we have all the must-know tips for a stellar local SEO strategy that improves your SEO rankings.

Check it out!

Complete Local Listing Information

When people begin their hunt for a bankruptcy lawyer, they are looking for someone they can trust. While few may click the first option at the top of their Google search, others will look at online listings, such as Google My Business, Facebook, Yelp, or YellowPages for testimonials on a business’s work.

With this in mind, it’s essential when boosting local SEO for bankruptcy law firm strategies that you focus on your local listings. This will provide potential customers with the information they need to know about your business to see if you’re the right fit. Additionally, this is a great place to share some customer reviews, serving as testimonials to give potential clients the extra push they need to choose you as their bankruptcy solution.

Update your listings regularly with up-to-date information that’s truly useful to the clients you’re hoping to garner. Trust, us, it’s worth it.

bankruptcy attorney google my business profile

Research Relevant Keywords for Bankruptcy Lawyers

To attract your target clientele, you’ll need the right keywords. With strategically chosen keywords, you will drive more traffic to your site based on your unique capabilities and offerings, as well as your specific audience.

Bankruptcy lawyers’ keywords can run the gamut, but a good place to start is by checking out the keywords your competitors rely on. Additionally, consider localized keywords, like our example of “lawyers in Chicago” versus “bankruptcy lawyers in Lincoln Park.” This will help draw the eyes of those in your area for a local customer base.

There are also SEO keyword search tools. Options like SEMRush.com will not only show you how much attention your prospective keywords get but show how challenging the competition is. This is great data to utilize to find keywords, look for related ones, and peak at what your competitors are relying on.

bankruptcy attorney in lincoln park google search results

Have an Accessible Website

Ever feel so frustrated with a glitchy, slow-to-load website that you don’t even wait around for it to load, moving onto the next best option? Same here, and your prospective clients will do the same if your website is weak. This is why technical SEO for bankruptcy lawyers, aka the technical optimization of your site, is so essential.

The prioritization of a user-friendly, fast, and mobile-friendly website is considered the bare minimum these days, and customers won’t wait around for your site to get up to speed, potentially causing a loss of valued clientele.

To ensure your website is up to par, be sure that:

  • It loads in under 3 seconds.
  • It’s mobile-friendly.
  • It’s indexable on search engines.
  • It’s secure.
  • It doesn’t have any broken links.
  • It’s easy to navigate.

Believe us when we say a well-running website will make a world of difference!

google search console mobile usability report

Write Topical Blog Content

Let’s face it — bankruptcy law is complicated. However, you can use this to your advantage with some great blog content.

Consistent SEO content not only further promotes your website online but helps sustain continued growth while sharing useful information with potential clients. With blog content, you can dive more into the nitty-gritty, like with a guide for how to file for chapter 7 bankruptcy or what you need to know about the effects of filing for bankruptcy. Sure, not everyone will be interested in this content, but those with specific needs will be.

Additionally, focusing on content is a great way to boost local SEO for bankruptcy lawyers. With added blog content, you can sneak in extra keywords that weren’t as much of a priority throughout the rest of your site, creating a more well-rounded, search engine-friendly site.

bankruptcy attorney blog

Have a Good Link Building Strategy

Don’t underestimate the power of a link.

When we talk about link building, we refer to the backlinks that come from another site, organization, or business linking to your website. This not only gives your business and website more authority when a trusted site links to your services but also boosts your site under Google’s algorithm. Essentially, another site linking to your own presents your site as one of high authority, and who doesn’t want that?

No, you don’t just want a lot of random places linking to your site. Instead, when focusing on local SEO for bankruptcy attorneys, prioritize getting high-quality links from a few great sites. This can be done through outreach or simply organically based on your good work.

Whether you have just a few more questions about local SEO best practices or would like a team of experts to take over your local SEO for bankruptcy law firm strategy, our team at Comrade Digital Marketing is here to help. With years of experience and a team of skilled professionals to match, our full-service marketing agency can expertly boost your firm’s SEO ranking. To get started, contact us at 312-265-0580 today.

I hope you enjoy reading this blog post.

If you would like to discuss your project, reach out to our specialists.

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About the Author
Stan Bogdashin
Stan co-founded Comrade Digital Marketing and serves as its marketing strategist and IT expert recruiter.
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