Growth Hacker, first defined by Sean Ellis in 2010, is “a person whose true north is growth”. They are extremely skilled at experimenting with and prioritizing marketing approaches for their clients. They also religiously analyze their results to see which tactics were the most successful and should be scaled out further. Frankly, if a marketer doesn’t define themselves as a growth hacker in today’s day and age, they are probably significantly behind on the new terminology, practices, and strategy leading today’s marketing world.
Growth hacking, as I’m sure you can guess, benefits all marketing clients – regardless of size or budget. However, some of the biggest benefits of growth hacking go to startup companies. Why? Traditional marketing tactics can be very expensive – buying media, spending loads of money on development and creative – all without very much guidance from clients. It was a very expensive trial and error model that startups simply couldn’t afford to take part in. Growth hacking enables smaller companies to take the time to really find out where their customers are and what they respond to without emptying out their wallets.
When searching for a growth hacking agency, look for these three categories:
To be continued… )
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