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Updated: August 20, 2021

8 Essential Ways to Improve Your Website’s Bounce Rate

8 Essential Ways to Improve Your Website’s Bounce Rate

The goal of any website is to ultimately persuade your visitors to convert into paying customers or clients. If you’ve been having a difficult time turning website traffic into qualified leads and acquiring more clients, there’s a chance your bounce rate is too high.

If you’ve been searching for ways to improve your bounce rate, you’ve come to the right place.

What Is a Bounce Rate?

Your bounce rate refers to the percentage of visitors who enter your website and leave it without continuing to browse through other pages on your site.

Bounce rates are an important metric to track because they provide valuable insight into what pages on your site are most beneficial to your users. Pages that you thought were important may have a high bounce rate, which means you should reconsider your website’s layout, formatting, or content.

graph showing the bounce rate trend

What Is a Good Bounce Rate?

There isn’t a hard-and-fast rule about what is considered to be a good bounce rate. Companies generally aim for a bounce rate of less than 40 percent. Bounce rates north of 55-65 percent mean your website could be improved significantly.

“Good” bounce rates depend on many factors, such as the type of website it is, the industry, your business goals, and so many other moving parts.

How to Improve Your Bounce Rate

Finding a team that will work with your individual business needs can help set your company up for success. Work with your web developer to consider some of the following common ways to improve your bounce rate.

#1: Check Your Page Speed Score

Simply put, the faster your website loads, the better your bounce rate will be. Improve your Google page speed in a variety of ways; reduce redirects, leverage browser caching, optimize images, and many more.

site speed metric

#2: Check Cumulative Layout Shift

Cumulative layout shift (CCL) is a metric tracking your website’s visual stability – it refers to unexpected layout shifts that disrupt the user’s experience. Strive to have a CCL score of less than 0.1 to keep a positive user experience that can help improve your bounce rate. If necessary, work with your web developer on how to fix the CCL on your website.

#3: Check Largest Contentful Paint

The largest contentful paint (LCP) measures the point during the page load timeline that pinpoints the time it took for the page’s main content to load. A fast LCP helps convince users that the content is useful despite not all of it loading.

#4: Be Mobile Friendly

The world is more on the go than ever. Mobile bounce rates used to be around 60 percent, but as more sites become mobile-friendly, their bounce rates are improving.

#5: Improve Your Content’s Readability

Keep all website content easy for the reader to digest. Short, simple sentences and the proper formatting hierarchy can help you improve user experience and improve the bounce rate.

#6: Avoid Outdated Information in Your Blog

Your blog should be an updated, timely resource for your customers. Keep all blog information updated and accurate, and be mindful that quality blog content will help answer a question for the reader.

#7: Set Up an Easy Contact Form

a contact form on a website

The easiest, most straightforward part of your website should be the contact form. Make it simple for users to get in touch with you via your website.

#8: Add Suitable Media to Your Pages

Additions such as relevant videos and personable photos can bring value to your website and increase the chances of conversion.

How Can You Improve Your Bounce Rate?

There are a variety of strategies that you can implement into your web design to help reduce bounce rate, but nearly all of them revolve around high-quality website content.

Creating a content strategy and working with an editorial manager can help gradually increase the amount of time a user spends on your site. Consistently being mindful of your bounce rate and taking strides to improve it will go a long way in improving your ROI.

Conclusion

If you’d like assistance in evaluating your current website content and developing a sound strategy on how to reduce your bounce rate, lean on us at Comrade. With years of experience helping to optimize websites and boost conversions, your team is in great hands.

Give us a call or reach out to us online today for a free marketing audit.

Frequently Asked Questions

What is a good website bounce rate?

As usual, the excellent bounce rate is considered to be in the range of 25 to 40 percent. If your bounce rate is between 41 and 55 percent, it's roughly average. 56 to 70 percent is above average, although it still may be a decent figure, depending on what your website is about. If the bounce rate is higher than 70 percent, that's when you should start thinking about improving your website design and user experience.

Does bounce rate affect SEO?

Bounce rate is not one of many of Google's ranking factors directly affecting your search results visibility. However, a high bounce rate is usually a sign that your website has a poor design, user experience, low-quality content, no mobile version, etc. And that's exactly what your rankings depend on.

How is bounce rate calculated?

The formula to calculate your website bounce rate is quite straightforward. It can be summed up in a simple equation: the number of visitors leaving your website without any interactions after only visiting a single page (the one they landed on) divided by the overall number of visitors to your site.

I hope you enjoy reading this blog post.

If you would like to discuss your project, reach out to our specialists.

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About the Author
Sasha Berson
Sasha serves as Managing Partner and VP of Client Solutions for Comrade Digital Marketing, a Chicago-based marketing agency dedicated to solving client’s most pressing digital challenges.
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