little hack
2 min read
Updated: June 24, 2021

Passing Your Credential “Keys” To Your Agency

As a business owner, it can be nerve-wracking to hand over your passwords and usernames to someone you just started a partnership with. We understand. However, without that information, there’s only so much that can be accomplished without you physically sitting in the office with us and logging us into the necessary sites. Without your credentials, your site will suffer from sporadic timing and an increased response time during emergencies.
Passing Your Credential “Keys” To Your Agency


Projects in an agency tend to have a “stop and go” momentum. As people and resources are made available, your project’s tasks move forward. Without your credentials, we may have to stop working on your project until we can reach you. This can take hours, or maybe even days – significantly impacting the project’s completion date.


If there is a problem with your site, and we don’t have your credentials, there is no way for us to fix the problem in a timely manner. In addition to the time it takes for our account managers, designers, and developers to fix the problem, we also have to add on the amount of time it takes to reach you.

What Credentials Your Agency Needs From You

Prior to starting your project, we need the following:

From Your Website (if you already have one):


  • Pin number
  • Username
  • Password


  • Username
  • Password


  • Username
  • Password
  • Link

The Cpanel

  • Username
  • Password
  • Link


  • Username
  • Password
  • Link

From Adwords and Analytics


  • Username
  • Password
    (We use this information to make you an admin for Google tools such as Webmaster tools and analytics. After this stage, you can change your password.)

The Logo and Images

  • The Logo files (Encapsulated PostScript)
  • The Brand Manual
  • Any stock images your company has purchased for the website or social media efforts

Any Texts

  • Any content you would like on the site (if copywriting is not included in your contract)
  • The text structure (what content you would like on each page)

Start evolving your digital brand!

I hope you enjoy reading this blog post.

If you would like to discuss your project, reach out to our specialists.

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About the Author
Sasha Berson
Sasha serves as Managing Partner and VP of Client Solutions for Comrade Digital Marketing, a Chicago-based marketing agency dedicated to solving client’s most pressing digital challenges.
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